Description of Getresponse Free Email Autoresponder
Getresponse is primarily an email Advertising app Which Allows you to: Free Email Autoresponder
Import and host a mailing list and catch data onto it
generate newsletters which could be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing alternative.
In addition to email marketing, it now also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does it provide all the key stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let’s drill down to the crucial qualities to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email service and assorted online tutorials / tools.
Sadly, the telephone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform suppliers only offer these two stations – if phone service is a deal-breaker for you you may want to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I’ve never needed to use it quite often (a good thing) but once I’ve I’ve found it to be a small mixed bag (less of a good thing). Some of the live chat service I have received has been outstanding, and I have not had to wait too long to talk to an agent; the email service less so.
Some of the comments I have from our readers does indicate that there do need to be improvements made concerning the quality of service Getresponse offer. As with a number of these types of companies, I expect it often boils down to who you get on the day. Free Email Autoresponder
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot individuals who didn’t participate with an e-newsletter that you shipped and put them in a segment of subscribers which you can then email again using another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action in your emails, and time your future mailouts according to this information
’email ROI’: by adding some tracking code into your post-sales webpage on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail marketing.
Per-user information – you can click on one of your readers and see in which they signed up from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting application is definitely one of most fully featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied from the box look somewhat dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough using the controls provided; and naturally there’s nothing to prevent you designing your HTML email template and importing the code for it.
Additionally, there are tons of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, therefore it is generally pretty straightforward to locate a good beginning point for a template and edit it until you’re delighted with the design.
If you are really unhappy with the templates offered by Getresponse, there’s also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options aren’t very extensive (only 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements which could be created in this region. Free Email Autoresponder
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you — you can set them up so that instantly after someone signs up to a mailing list, they receive a welcome message in the business; a week after they can get a discount deal for some of your products or services; 3 weeks after they could receive an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the illustration above, and action-based messages can be triggered by user actions or advice, for example:
subscriptions to particular lists
changes in contact tastes
finished transactions / targets
changes in user data
Lately Getresponse launched a new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a specific link etc..
This kind of functionality goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create an individual travel that can be customised to the nth level.
For a quick overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available on the pricier plans – the’Guru’ plan and upward. Free Email Autoresponder
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads in the event, instead of simply directing people to some (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse offers something very beneficial in this regard that the majority of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, that can simply be displayed 1,000 times per month.
Additionally, and above all, you can’t use the landing page A/B testing performance on the cheapest Getresponse program (where the machine indicates a sample of your customers different versions of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – and they are certainly a useful attribute – then it is definitely worth considering among the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an extra $15 a month, but quite frustratingly, although the add-on permits you to display an unlimited number of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for one of the more expensive programs (which I suppose is what Getresponse want one to do) .
Getresponse was ahead of its competitors for quite some time with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a responsive record of your e-newsletter – you simply hit on a’cellphone preview’ button for an instant snapshot of your email looks like on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone preview around, so you may preview what your own email looks like when the display is employed in either portrait or landscape mode. Free Email Autoresponder
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is that the necessity to export information to CSV and back into your email marketing tool as a way to do mailouts (or the necessity to export info from the email marketing tool in your CRM to add leads to it).
So when I watched Getresponse recently introducing a brand new CRM attribute into their plans I had been intrigued – that could potentially do away with all that data exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it to carry out quite basic tasks: you can create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how to use this operation is as follows:
You can add a contact to a specific point on a sales pipeline based on the page of your website they completed a form ;
you can then send a automated email tailored to this pipeline stage a couple of days afterwards;
and dependent on the action they took with regard to this email (clicking on a particular link etc) you could automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It is very clever stuff, and I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front — there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a record of this communication in the contact’s history. There is now no way of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And oddly, when you click on a contact within a bargain pipeline, you can not see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you’ve sent to your leads are not displayed. To see this, you have to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing this doesn’t display their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and enter the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the stuff it could perform on the automation side is impressive. I’m hopeful that this feature becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation tactic, the notion of getting your email database and your webinar tool under the same roof is extremely appealing.
The pricing is also very aggressive also compared to based webinar solutions. By way of instance, one of the leading webinar services, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program permits you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might also buy webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant advantage over its key competitors, especially when you consider you could link it in with a built-in CRM tool (more on that in a minute ). Free Email Autoresponder
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is obviously a very important thing to check at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it in their site:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Because deliverability depends on many things, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers jointly, however, we’re proud to say our overall deliverability rate now stands at 99%.
Clearly you are going to need to take the organization’s word for this, but assuming it’s accurate, it is a good rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually provides you the deliverability rate of each message in your email analytics – that is something that I haven’t encountered on competing products’ metrics. A thumbs up for this.
I really do have to pull Getresponse up on one thing concerning deliverability however: to guarantee a high deliverability speed, it’s advisable to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I have not struck any deliverability problems utilizing the less costly plans, competing goods do not make you invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you utilize one opt-in process, the person signing up to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single opt-in process is that it makes it really easy for users to sign up for your mailing list; it also generally increases conversion speed and therefore the amount of subscribers on your list. A double opt-in procedure is better for verifying the folks subscribing to your record are using actual email addresses and leads to cleaner information and more precise stats (because open rates etc. are calculated according to a list comprising only email addresses).
The fantastic news here is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing products. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds pretty fine — but to tell the truth, I think there’s a lot of room for improvement with regard to Getresponse form templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controllers are provided by Getresponse to switch forms off or on on particular devices or pages of your site. In the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I connect my Getresponse into some growth-hacking tool called Sumo (that allows me to change pop-ups off for cellular users, as well as display forms exactly as I’d love to and on the pages I need ). Free Email Autoresponder
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes finding certain performance just a little bit tricky at times).
One area I think that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of articles and move them about an e-newsletter, in practice it is fairly clunky to use and may cause accidental deletion of material, or placement of it at the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will make for a helpful instrument – it is just that the implementation of it could be rather better.
Also, as explained above, the CRM instrument might be better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial that Getresponse supplies is fully functional and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is that it restricts the amount of readers it is possible to send to to 1000. It would be useful if that could be increased a little, as it might help prospective users try the tool out in more’real-world’ scenarios.
There are three main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of them, many additional kinds of strategy to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: that begins at $1199, with accurate pricing based on requirements (if you’re considering the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Free Email Autoresponder
Distinctions of Every Plan
All the Getresponse plans cover the significant fundamentals — key features include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
Landing pages – you can only avail of all landing pages that allow split testing and unlimited views if you’re on a’Pro’ program or higher
Webinars – this performance is not available at all on the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially in case you’ve got a reasonably high number of email addresses on your own database.
By way of example, if you have a mailing list containing between 9,000 and 10,000 records which you want to send an infinite number of emails each month to, then you might find that hosting it using Getresponse prices $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses on your own database however on how many emails you send per month also. If you’re happy to set a limit on the amount of mails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The sole well-known service that I can think of that comes from significantly cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your listing, it may sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less functional offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – provide free accounts for users with a small number of records (but these don’t supply the full range of features that you get on a paid program ).
As mentioned earlier, if you’re ready to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about features? Free Email Autoresponder
Getresponse represents among the more cost-effective tactics to host and speak with an email .
It’s also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any competing product that delivers this’all round’ proposition, and it is what proceeds to persuade us to use it to Style Factory’s email marketing.
Some improvements to Getresponse do need to be made however, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements could be made to the data capture forms also, especially for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the support offering.
All in all though I speed Getresponse very tremendously – you receive substantial bang for your buck with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst offering as much, or even more functionality as them.
The discounts you get when paying upfront for a couple of years of service are extremely generous – you’ll be hard pressed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is transparent about deliverability rates, publishing figures on its site and providing deliverability data for person e-newsletters that you send.
It provides a very flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on either a single-opt in and also a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters really readily.
It comes with a useful landing page creator – but keep in mind you have to be on a more expensive strategy to get the fully operational version of this.
You are able to test all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can’t control when and in which they are displayed on your website.
CRM functionality needs to be improved considerably before it could be thought of as a substitute for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those provided by competing products.
The pricing structure is a bit perplexing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages into 1000.
The landing page addition doesn’t let you perform A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Free Email Autoresponder