Description of Getresponse Free Bulk Email Marketing Software
Getresponse is primarily an email marketing app that allows you to: Free Bulk Email Marketing Software
Import and host a mailing list and also catch data onto it
create newsletters that could be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it’s getting more of an’all-in-one’ marketing alternative.
Besides email advertising, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does it provide all the key stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let’s drill down to the crucial features to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email service and various online tutorials / tools.
Regrettably, the phone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer you both of these stations – if phone support is a deal-breaker for you then you might want to consider Aweber, which still supplies it (you can read our Aweber review ).
In terms of the quality of Getresponse service, I have not had to use it very often (a good thing) but once I have I have found it to be a small mixed bag (less of a good thing). A number of the live chat support I’ve received was outstanding, and I haven’t needed to wait too much time to chat with a broker; the email support .
Some of the feedback I have from our readers does indicate that there do have to be improvements made concerning the quality of support Getresponse offer. Much like a lot of these kinds of businesses, I expect it often boils down to who you get daily. Free Bulk Email Marketing Software
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of course – open rate, click-through, unsubscribe rates and so forth – but also to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify people who didn’t engage with an e-newsletter you shipped and put them in a segment of subscribers which you can then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it in your emails, and time your future mailouts based on this info
’email ROI’: by adding some monitoring code into your post-sales page on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user info – you could click on one of your subscribers and see where they signed from, where they are found and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales monitoring ) but Getresponse’s reporting application is decidedly one of most featured on the market (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided out of the box look somewhat dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and vision easily enough using the controls supplied; and of course there is nothing to prevent you simply designing your own HTML email template and importing the code for this.
Additionally, you will find tons of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, so it is generally pretty simple to locate a good starting point for a template and edit it before you are delighted with the plan.
If you’re really unhappy with the templates provided by Getresponse, there is also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options are not very extensive (only 11 templates are supplied – well short of their 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely a few improvements which could be made in this area. Free Bulk Email Marketing Software
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you — you can put them up so that immediately after somebody signs up to a mailing list, they get a welcome message in the company; a week after they could receive a discount deal for a number of your products or services; three weeks after they could obtain an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the example above, and also action-based messages can be triggered by user actions or advice, for example:
subscriptions to particular lists
changes in contact preferences
finished trades / goals
changes in user data
Recently Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific offer, clicks on a certain link .
This type of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to make a user travel which can be customised to the nth level.
To get a fast overview I would suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available on the pricier plans – the’Pro’ program and upward. Free Bulk Email Marketing Software
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads if, rather than simply directing individuals to some (cluttered!) Site, they tip users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse provides something very beneficial in this regard that the majority of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce one landing page, which could only be displayed 1,000 times per month.
Additionally, and above all, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the system shows a sample of your users different variations of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they’re unquestionably a useful feature – then it is definitely worth looking at among the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an extra $15 a month, but quite frustratingly, although the add-on allows you to display an infinite number of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I would just go for one of the more expensive plans (which I suppose is exactly what Getresponse want one to do!) .
Getresponse was before its competitors for quite some time with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than most similar products when it comes to displaying a reactive preview of your e-newsletter – you just hit a’mobile preview’ button to get a quick snapshot of what your email looks like on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone preview around, so you may preview what your email looks like when the screen is employed in either portrait or landscape style. Free Bulk Email Marketing Software
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is that the necessity to export information to CSV and straight back into your email marketing tool in order to do mailouts (or the necessity to export data from your email marketing tool into your CRM to include prospects to it).
So when I watched Getresponse recently introducing a new CRM feature into their plans I had been intrigued – this could potentially do away with all that info exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you can only use it to carry out rather basic tasks: you could create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact to a pipeline phase.
An example of how you could use this functionality would be as follows:
You can add a contact to a particular stage on a sales pipeline based on the page of your site that they finished a form on;
you could then send them a automated email tailored to this pipeline stage a few days later;
and dependent on the action they took with regard to this email (clicking on a certain link ) you can automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and that I can’t think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front — there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or client; doing this keeps a list of the communication from the contact’s history. There is currently no way of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or clients.
And strangely, when you click a contact within a bargain pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you’ve sent to your prospects aren’t displayed. To observe this, you need to go out of the CRM part of Getresponse, search for your own contact in the contacts section and click on their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and enter the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the things it could do on the automation side is impressive. I am hopeful that this attribute becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the notion of having your email database and your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very aggressive also by comparison to established webinar solutions. By way of example, among the primary webinar services, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might also buy webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your options are if you need to host larger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key competitors, especially when you believe you could connect it in using a built in CRM tool (more about this in a moment). Free Bulk Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always a very important point to check at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it on their website:
At GetResponse we’re often asked about the quality of the deliverability rate. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For our customers collectively, nevertheless, we’re proud to say our general deliverability rate now stands at 99%.
Clearly you are going to need to take the organization’s word for this, but supposing it’s true, it is a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse really gives you the deliverability rate of every message in your email analytics – that is something that I haven’t encountered on rival goods’ metrics. A thumbs up for this.
I do have to pull Getresponse up on one thing relating to deliverability however: to ensure a high deliverability rate, it is a good idea to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I have not struck any deliverability problems using the less costly plans, competing products do not force you to invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’single opt-in’ or a’double click’ process.
If you utilize a single opt-in procedure, the person registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one opt-in process is that it makes it really easy for users to sign up for your mailing list; it also generally increases conversion speed and therefore the number of subscribers on your list. A double opt-in process is better for verifying that the folks subscribing to a record are using real email addresses and contributes to cleaner data and more precise stats (because open rates etc. are calculated according to a list comprising only real email addresses).
Now, the good news here is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds pretty fine — but to be honest, I think there’s a lot of room for improvement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controls are provided by Getresponse to change forms on or off on specific devices or individual pages of your site. In the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I connect my Getresponse into a growth-hacking instrument called Sumo (this allows me to change pop-ups off for mobile users, as well as display forms exactly as I’d love to and onto the pages I need ). Free Bulk Email Marketing Software
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes finding certain performance a little bit tricky at times).
One area I think that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of content and move them about an e-newsletter, in practice it’s quite user friendly to use and may cause accidental deletion of material, or positioning of it in the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it will make for a useful instrument – it is only that the execution of it could be rather better.
Additionally, as described above, the CRM instrument might be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is fully functional and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product that I do not use” scenario.
The only down side to the free trial is that it restricts the number of subscribers you can send to to 1000. It would be useful if that could be raised a little, as it might help prospective users try the tool out in more’real-world’ situations.
There are three chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, several additional types of plan to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users whose lists transcend 100,000 email addresses: that begins at $1199, using exact pricing depending on prerequisites (if you’re considering the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Free Bulk Email Marketing Software
Distinctions of Every Plan
All the Getresponse plans cover the important basics — key features include:
The ability to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
Landing pages – you can simply avail of all landing pages that enable split testing and boundless views if you’re on a’Guru’ program or higher
Webinars – this performance is not accessible at all on the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially in case you’ve got a fairly large number of email addresses on your own database.
By way of instance, if you have a mailing list comprising between 9,000 and 10,000 documents that you want to send an infinite number of emails each month to, you’ll discover that hosting it with Getresponse costs $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses on your own database however on the number of emails you send a month also. If you are delighted to set a limit on the amount of emails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The only well-known service that I can think of that comes in significantly cheaper is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on the size of your listing, it might sometimes be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less operational offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing providers — especially Mailchimp – provide completely free accounts for users with a few records (but these do not offer the entire assortment of features that you get on a paid program ).
As stated before, if you’re prepared to pay upfront for 1 or two years, you can avail of substantial discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about attributes? Free Bulk Email Marketing Software
Getresponse represents among the more cost-effective tactics to host and speak using an email database.
It’s also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any rival product that delivers this’all around’ proposition, and it’s what proceeds to persuade us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements could be made into the data capture forms also, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the service offering.
Overall though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this product.
Listed below are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in some situations, substantially so) whilst supplying as much, if not more functionality as them.
The reductions you get when paying for one or two years of service are very generous – you will be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any products that are similar.
Its own reporting and comprehensive split testing features are powerful.
Getresponse is clear about deliverability rates, publishing characters on its own site and supplying deliverability statistics for person e-newsletters you send.
It offers a very flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters very easily.
It includes a useful landing page founder – but keep in mind that you have to be on a more expensive strategy to get the fully functional version of this.
You can test out all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms supplied aren’t responsive and you can’t control when and where they’re displayed on your site.
CRM performance has to be improved substantially before it could be thought of as a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those provided by competing goods.
The pricing arrangement is a little perplexing, with users having to pay something of a premium to access the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages to to 1000.
The landing page add-on does not allow you to perform A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Free Bulk Email Marketing Software