Description of Getresponse Free Autoresponder Services
Getresponse is primarily an email Advertising app Which Allows you to: Free Autoresponder Services
Import and host a mailing list and catch data onto it
create newsletters which could be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing alternative.
In addition to email advertising, it also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does this provide all the crucial stuff you would expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let’s drill down to the crucial qualities to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email service and assorted online tutorials / resources.
Sadly, the telephone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer you both of these stations – if telephone support is a deal-breaker for you you might want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I’ve not had to use it quite often (a fantastic thing) but when I’ve I’ve discovered it for a small mixed bag (less of a good thing). A number of those live chat support I’ve received was outstanding, and I haven’t had to wait too long to talk to a broker; the email support .
Some of the feedback I’ve got from our readers will indicate that there do need to be improvements made in terms of the caliber of support Getresponse offer. As with a lot of these types of businesses, I anticipate it often boils down to who you get daily. Free Autoresponder Services
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of track – open rate, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to spot people who didn’t engage with an e-newsletter you shipped and set them in a segment of subscribers which you can then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action in your emails, and time your future mailouts based on this information
’email ROI’: by incorporating some tracking code to your post-sales page on your site, it is possible to find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user information – you can click one of your readers and see where they signed up from, where they’re located and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales monitoring ) however Getresponse’s reporting tool is decidedly one of most featured on the market (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied out of the box seem somewhat dated; they are not as attractive as those provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, designs and vision easily enough using the controls provided; and of course there’s nothing to prevent you simply designing your HTML email template and importing the code for this.
Additionally, there are a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, therefore it’s generally pretty simple to find a good beginning point to get a template and then edit it until you are delighted with the plan.
If you’re really not pleased with the templates offered by Getresponse, there’s also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options aren’t very extensive (just 11 templates are supplied – well short of their 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think that there are definitely some improvements that could be made in this area. Free Autoresponder Services
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you — you can put them up so that instantly after someone signals up to a mailing list, they get a welcome message in your business; a week later they can receive a discount deal for some of your products or services; three months after they could receive an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the example above, and action-based messages can be triggered by user actions or advice, such as:
subscriptions to particular lists
changes connected preferences
completed trades / goals
changes in user information
Lately Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a specific link etc..
This kind of performance goes far beyond what has traditionally been on offer from autoresponders, and allows you to create a user journey that can be customised to the nth degree.
To get a fast overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available on the pricier programs – the’Guru’ program and upward. Free Autoresponder Services
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads in the event, instead of simply directing people to some (cluttered!) Site, they tip users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse provides something quite beneficial in this respect that the majority of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create one landing page, which could only be displayed 1,000 times per month.
Also, and very importantly, you can not utilize the landing page A/B testing performance on the least expensive Getresponse plan (where the system indicates a sample of your users different variations of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – and they’re certainly a useful attribute – then it is definitely worth considering among the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an extra $15 a month, but quite frustratingly, even though the add-on allows you to show an infinite number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I’d just go for a few of the more expensive programs (which I guess is exactly what Getresponse would like you to do!) .
Getresponse was before its competitors for quite a while with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than many similar goods as soon as it comes to displaying a reactive record of your e-newsletter – you simply hit a’mobile preview’ button for a quick snapshot of your email resembles on a smartphone (see image right).
Not just that but you can’flip’ the smartphone preview around, so you may preview what your own email looks like when the display is used in either portrait or landscape mode. Free Autoresponder Services
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is that the need to export information to CSV and back to your email marketing tool as a way to do mailouts (or the need to export data from your email marketing tool in your CRM to include leads to it).
So when I saw Getresponse recently introducing a new CRM attribute into their plans I had been intrigued – this could potentially eliminate all that data exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it to perform quite basic tasks: you could create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a particular stage on a revenue pipeline depending on the page of your website they completed a form on;
you could then send a automated email tailored to that pipeline stage a few days later;
and dependent on the action they took with regard to this email (clicking on a particular link etc) you can automatically move them on another stage of the pipeline and invite invite them to a webinar.
It is very smart stuff, and I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all good news on the CRM front there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or client; doing so keeps a list of this communication from the contact’s history. There’s currently no way of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And strangely, when you click a contact in a deal pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your leads are not displayed. To see this, you need to go from the CRM part of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing this doesn’t display their history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and then input the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the things it could perform on the automation side is impressive. I am optimistic that this feature gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the idea of having your email database along with your webinar tool under the same roof is very appealing.
The pricing is also very aggressive also by comparison to based webinar solutions. By way of instance, among the primary webinar services, Gotowebinar, charges $199 a month to sponsor webinars with as much as 500 attendees; you can actually do exactly the same (and a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You might also buy webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key competitors, especially when you consider that you can link it in with a built in CRM tool (more about this in a moment). Free Autoresponder Services
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always a very important thing to check at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it on their own site:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Since deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for every mailing. For our clients collectively, however, we’re proud to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to need to take the organization’s term for this, but supposing it’s accurate, it’s a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually provides you the deliverability rate of every message in your email analytics – that is something that I haven’t encountered on competing products’ metrics. A thumbs up for it.
I do have to pull Getresponse on one thing concerning deliverability nevertheless: to ensure a high deliverability rate, it’s advisable to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I’ve not struck any deliverability problems utilizing the cheaper plans, competing goods don’t force you to invest in a more expensive plan to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in process, the person registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single sampling procedure is that it makes it very easy for users to sign up for your mailing list; additionally, it generally increases conversion rate and therefore the number of readers on your record. A double opt-in process is better for verifying that the people subscribing to a list are using actual email addresses and contributes to cleaner information and more precise stats (because open rates etc. ) are calculated according to a list containing just email addresses).
Now, the fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds pretty good — but to tell the truth, I think there’s a great deal of room for advancement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controls are offered by Getresponse to switch forms on or off on specific devices or pages of your website. In the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I link my Getresponse to some growth-hacking tool called Sumo (that enables me to change pop-ups off for cellular users, in addition to display forms exactly as I’d love to and onto the webpages I want). Free Autoresponder Services
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain performance a bit tricky at times).
1 place I feel that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of content and transfer them around an e-newsletter, in practice it is quite user friendly to use and can cause accidental deletion of material, or positioning of it at the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will result in a helpful tool – it’s only that the execution of it could be rather better.
Additionally, as explained above, the CRM instrument could be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is fully operational and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a product I don’t use” scenario.
The only down side to the free trial is that it limits the amount of readers you can send to 1000. It would be useful if that could be raised a bit, as it would help prospective users try out the tool in more’real-world’ situations.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional types of strategy to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: that begins at $1199, with exact pricing based on requirements (if you’re considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Free Autoresponder Services
Distinctions of Every Plan
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
landing pages – you can simply avail of all landing pages which allow split testing and unlimited views if you’re on a’Pro’ program or higher
Webinars – this performance is not accessible at all around the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly if you have a fairly high number of email addresses onto your database.
For example, if you have a mailing list containing between 9,000 and 10,000 documents which you wish to send an unlimited number of mails per month to, then you might discover that hosting it using Getresponse costs $65 per month.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses on your database however on how many emails you send a month also. If you are happy to set a limit on the amount of emails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The only well-known service I can think of that comes in considerably more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your listing, it may occasionally be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less operational offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing suppliers — notably Mailchimp – offer completely free accounts for users that have a few documents (but these do not supply the entire assortment of features that you get on a paid program ).
As mentioned earlier, if you’re prepared to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about features? Free Autoresponder Services
Getresponse represents among the more cost-effective ways to host and speak with an email .
It is also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any rival product that offers this’all around’ proposition, and it is what proceeds to convince us to utilize it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements could be made to the data capture types also, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the service offering.
Overall though I rate Getresponse very highly – you get considerable bang for your buck with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain cases, substantially so) whilst offering as much, if not more functionality as them.
The reductions you get when paying upfront for a couple of years of support are very generous – you will be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing characters on its site and providing deliverability statistics for individual e-newsletters that you send.
It provides a very flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters very easily.
It includes a useful landing page founder – but keep in mind you need to be on a more expensive strategy to get the fully functional version of the.
You can try out all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms supplied aren’t responsive and you can’t control when and in which they are displayed on your website.
CRM performance needs to be improved considerably before it could be considered a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those supplied by competing goods.
The pricing arrangement is a bit perplexing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t let you perform A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Free Autoresponder Services