Background Features Of Email Marketing Tools
If I asked you to name an email Marketing tool, what could you say? Features Of Email Marketing Tools
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email advertising continues to be Dominated by the identical large players for the last ten years. Which means that they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I’ll be ripping MailerLite from limb To limb to find out whether it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Features Of Email Marketing Tools
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information like your organization name, website, Business, address, company size, list size and even the type of material you plan to send.
Then, you need to confirm your Website (or domain ).
This remains part of the approval process, and MailerLite will Simply inquire which email is associated to that domain so they can email you a confirmation link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite staff will review your application, check your Site, and determine whether you are a good fit for their services.
(Quite simply, they are making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to create campaigns and play with the features, but you won’t have the ability to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these steps are not ideal for getting started, it Does help prevent malicious users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with The majority of your email marketing.
(We will get to automations shortly, do not worry.)
But if it is a brand new blog article, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, together with the choice of altering the subject line and email articles.
– RSS effort: Create a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Apart from a few additional options, the Majority of these will follow The exact same step-by-step process of a standard campaign.
So let’s walk you through it.
As Soon as You click on to create your effort, you’ll be asked to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from among the pre-designed email templates — that will move you into the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll choose the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the blocks in the sidebar to include different Types of articles to your email, such as videos, merchandise columns, and societal connections.
After making your adjustments, simply click’Done Editing’ and you’ll Be taken to the recipients’ choices where you can select your groups or segments.
The tab also allows you To develop segment-like rules , in the event your targeting isn’t quite right.
Finally, before sending, you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, if that is instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Features Of Email Marketing Tools
Managing Your Subscribers
Possessing granular control over your subscribers is arguably one of The most important aspects of any email marketing software now.
Because highly personalized efforts are necessary if You’re looking to increase clicks, opens, and, above all, your conversions.
And while most providers Permit You to”label” readers in order To target them more effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dashboard, you’ll notice two Options; Segments and Groups.
Segments are essentially principles.
Your readers belong to a segment only when they fulfill the Specified principles, and will be automatically added or eliminated accordingly.
Here is what establishing a rule looks like:
Notice how you can also blend Rules, as well as another rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are upgraded manually or via an Automation principle — which we’ll get into in a minute — and they don’t have any value besides what you actually call them.
As you Begin to use this platform, you’ll begin to understand At which Segments and Groups are generally used, however, MailerLite delivers a hand in case you’re uncertain:
Basically, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to bulge multiple subscribers collectively according to a common denominator.
Somewhat confusing, I will admit… but I believe it is a fair trade-off For the additional flexibility. Besides, they are optional.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their own fields, such as name, company, and nation.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers together with Your custom field information in separate columns… or may simply add these fields to a types which will only apply to future subscribers.
Here’s a screenshot of a test field I created and added into a form:
I will not go too much to the form Things here since I have a whole section on that below, but this is the strategy I would recommend if you wanted to use this feature.
Again, once you’ve gathered your custom field data from fresh Readers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it is important to understand that this is a feature you may use.
Overall, it’s reasonable to state MailerLite has their subscriber Management and personalization features on stage. Features Of Email Marketing Tools
If you’re not impressed with what you’ve seen so far, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it does offer a fantastic base to work from if, like the majority of us, you do not have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, though They all ultimately do the identical job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual site builders, and it is already better than a few dedicated solutions *Infection * WPBakery.
Along with the basic building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate set of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a lot to cover here.
Let us start with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your website to show it on specific pages.
Despite starting off super basic, the form designer lets you To customize everything from the form style, fields, background, title, enter fields and, of course, the button.
Form text can also be edited directly, which gives you a chance To envision your own copy in real-time.
It would have been nice to have Some templates here, but as you know, there’s more to some form than simply its physical appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form works, including adding additional fields and setting a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, That can replace the embedded kind also prevents users from redirecting.
Last but surely not least, you Can assess how your form screens on mobile by switching the toggle to reactive mode.
You won’t be able to make any design changes , but it makes Sense to check, nevertheless.
So that is an Summary of this Embedded form but as I said before, you may even create popup forms in MailerLite.
While the Vast Majority of the installation Procedure is identical, you will find A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a fantastic base to work from and the editor is at least as easy to use for this form type.
Clicking on the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Considering paid tools like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup types.
And, like before, you can perform the styling options to get it Matched up with your branding.
Finally, you can Select the near Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have .
This is where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation stats, and kind signups.
Clicking into any campaign will Give you special coverage for this effort.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, you can click into different areas of the report to get a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also shows a click map, so You can see exactly how your subscribers interacted to another.
Reports for automations are also Accessible under the’Automations’ tab, although I found to be less insightful than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and most will find the available data more than sufficient to meet their demands.
What is email marketing with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you have ever used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something which certainly can’t be said for each and every email advertising program.
After establishing your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, including a Delay, a conditional split, or an act, like transferring a subscriber or updating their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed when they do not open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional elements. (Split, Go To, Goal, etc.. )
For Instance, there’s now no automation for moving Subscribers directly into a different automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into different groups that trigger new automation workflows. It is simply much less effective…. yet.
Another question of efficiency here is when creating new emails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your topic line that then appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the critique.
This time, however, once you’ve established your email, clicking the ‘Done editing’ button will guide you straight back to the automations workflow instead of the usual sending alternatives.
Ultimately, your email address will probably be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation cube, so it’s possible to get an idea about what it contains at a glimpse.
While this process may seem like A grind on newspaper, it’s really much quicker than what I am used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, you will probably find this a downgrade in performance.
It is quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this section, there’s one type of automation You will not find in MailerLite, also I think that it’s important to highlight.
The ability to activate an automation (or step) based on the way Readers interact with the pages on your site.
This Sort of behavioral targeting only isn’t accessible MailerLite at this time, so if it’s something you use or plan to use, you may want to skip this one. Features Of Email Marketing Tools
The Price of MailerLite is one of the tools biggest Selling things, and let’s face it, most of us love a good bargain.
For starters, they offer an infinite free plan that includes All features (including premium) for up to 1,000 subscribers.
While there is some subtle Branding in your mails using this plan, it’s still an amazing alternative for anyone starting out.
And what about the top programs?
It turns out, at around half the Price of this competition on average, MailerLite is by far one of the least expensive options available on the market. Additionally, if you’re willing to pay yearly, you can also get a much greater discount.
In fact, I have not been able to find anything that does the Exact Same job, cheaper.
MailerLite is among those very few email advertising tools to disrupt The (very crowded) industry in the last couple of years, which is no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you From the comments. Features Of Email Marketing Tools