Description of Getresponse Features Of Email Marketing Software
Getresponse is primarily an email marketing program Which Allows you to: Features Of Email Marketing Software
Import and host a mailing list and also capture data on it
create newsletters which can be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s getting more of an’all-in-one’ marketing alternative.
Besides email advertising, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does it provide all of the key stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it’s recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let us drill down into the key qualities to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email support and various online tutorials / tools.
Regrettably, the phone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer you these two stations – if phone service is a deal-breaker for you you may wish to contemplate Aweber, which still supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I have never needed to use it very often (a good thing) but when I’ve I have found it for a bit of a mixed bag (less of a good thing). Some of the live chat service I’ve received has been excellent, and I haven’t had to wait too long to chat with an agent; the email service less so.
Some of the feedback I have from our readers does suggest that there do need to be improvements made concerning the caliber of service Getresponse offer. Much like a lot of these types of companies, I expect it often boils down to who you get on the day. Features Of Email Marketing Software
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of track – open speed, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot individuals who did not participate with an e-newsletter you shipped and put them in a segment of readers which you can then email again using another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action on your mails, and time your future mailouts based on this information
’email ROI’: by adding some tracking code into your post-sales webpage on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user information – you can click on one of your readers and see where they signed up from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales tracking) but Getresponse’s reporting application is definitely one of most fully featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied out of the box seem a bit dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can alter fonts, designs and vision easily enough using the controls supplied; and naturally there’s nothing to prevent you designing your HTML email template and importing the code for it.
Furthermore, you will find a lot of templates to choose from — around 500 — and they are presented in easy-to-understand classes, therefore it is generally pretty simple to find a good starting point to get a template and then edit it until you’re delighted with the design.
If you’re really unhappy with the templates offered by Getresponse, there’s also the choice of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options aren’t so extensive (only 11 templates are supplied – well short of their 700+ available for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements that could be created in this area. Features Of Email Marketing Software
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you — you can put them up so that instantly after someone signs up to your mailing list, they receive a welcome message from your business; a week after they can receive a discount deal for a number of your products or services; 3 weeks after they could receive an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the example above, and action-based messages can be triggered by user actions or information, such as:
subscriptions to particular lists
changes connected tastes
completed transactions / goals
changes in user data
Recently Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a certain link etc..
This kind of performance goes way beyond what’s traditionally been on offer from autoresponders, and allows you to create an individual journey that may be customised to the nth degree.
To get a quick overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more innovative marketing automation features are only available on the more expensive programs – the’Guru’ program and up. Features Of Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will usually generate far more leads in the event, rather than simply directing individuals to a (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture form.
Getresponse provides something quite beneficial in this regard that the majority of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce one landing page, which can simply be displayed 1,000 times a month.
Also, and very importantly, you can not utilize the landing page A/B testing performance on the cheapest Getresponse plan (where the system indicates a sample of your users different variations of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they’re unquestionably a helpful attribute – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an additional $15 a month, but quite frustratingly, even though the add-on allows you to display an infinite amount of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for one of the pricier programs (which I suppose is exactly what Getresponse would like one to do) .
Getresponse was ahead of its rivals for quite a while with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit a’mobile preview’ button for a quick snapshot of your email resembles on a smartphone (see image right).
Not only this but you can’flip’ the smartphone trailer around, so that you can preview what your email looks like when the screen is used in either portrait or landscape mode. Features Of Email Marketing Software
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is that the need to export information to CSV and back to your email marketing tool as a way to do mailouts (or the need to export data from the email marketing tool into your CRM to include prospects to it).
When I watched Getresponse recently introducing a brand new CRM attribute in their plans I had been intrigued – this could possibly eliminate all that info exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it in order to carry out quite basic jobs: you could create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline stage.
An example of how you could use this operation would be as follows:
You can add a contact to a particular point on a revenue pipeline based on the page of your website that they completed a form ;
you can then send a automated email tailored to this pipeline stage a few days later;
and dependent on the actions they took in regards to this email (clicking on a certain link etc) you can automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front — there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a record of this communication in the contact’s history. There’s currently no method of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or customers.
And oddly, if you click on a contact within a bargain pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you’ve delivered to your leads are not displayed. To see this, you need to go out of the CRM part of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a bargain right to a pipeline and input the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the stuff it could perform on the automation side is remarkable. I’m optimistic that this feature gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the notion of having your email database along with your webinar tool under the same roof is very appealing.
The pricing is also very competitive also compared to established webinar solutions. By way of example, among the primary webinar providers, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can actually do exactly the same (and a great deal more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You can also buy webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key rivals, especially when you believe you could connect it in with a built-in CRM tool (more on that in a moment). Features Of Email Marketing Software
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously a very important thing to look at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability rates; but Getresponse seems pretty open about this, with this to say about it in their own website:
At GetResponse we are often asked about the quality of the deliverability rate. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, nevertheless, we’re pleased to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to need to take the organization’s term for this, but supposing it’s true, it’s a fantastic speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually provides you the deliverability rate of every message in your email analytics – that is something that I haven’t encountered on competing goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on something relating to deliverability however: to ensure a high deliverability speed, it’s advisable to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I have not struck any deliverability difficulties using the less costly plans, competing products don’t make you invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you use use one opt-in procedure, the individual registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single sampling procedure is that it makes it really easy for users to subscribe to your mailing list; additionally, it generally increases conversion rate and so the amount of readers on your record. A dual opt-in procedure is better for verifying the folks subscribing to a list are using real email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. are calculated based on a list comprising just real email addresses).
The good news is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that all this sounds quite fine — but to be honest, I think there’s a great deal of room for advancement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controllers are provided by Getresponse to switch forms on or off on particular devices or individual pages of your site. In the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and also for popups I connect my Getresponse into a growth-hacking instrument called Sumo (this enables me to change pop-ups off for mobile users, as well as display forms exactly as I’d like to and on the webpages I need ). Features Of Email Marketing Software
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain functionality a little bit tricky at times).
One area I think that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of articles and move them around an e-newsletter, in practice it is fairly user friendly to use and can lead to accidental deletion of material, or positioning of it at the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does make for a useful instrument – it’s only that the execution of it might be somewhat better.
Additionally, as described above, the CRM tool might be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse provides is completely operational and the free trial is not contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is that it restricts the amount of subscribers you can send to 1000. It would be good if this could be raised a little, as it would help prospective users try out the tool in more’real world’ scenarios.
There are three main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional types of plan to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: this begins at $1199, using exact pricing depending on prerequisites (if you are considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than many competing platforms. Features Of Email Marketing Software
Distinctions of Every Strategy
Each of the Getresponse plans cover the important basics — key characteristics include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
landing pages – you can simply avail of all landing pages which enable split testing and unlimited views if you’re on a’Guru’ plan or higher
Webinars – that functionality is not available whatsoever on the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, particularly in case you have a fairly large number of email addresses onto your database.
By way of instance, in case you have a mailing list containing between 9,000 and 10,000 records which you want to send an unlimited number of emails per month to, then you might find that hosting it using Getresponse costs $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses in your own database however on how many emails you send per month also. If you’re happy to limit the number of mails sent via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service I could think of that comes from significantly cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your list, it may occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less operational offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing suppliers — notably Mailchimp – provide free account for users that have a few documents (but these don’t supply the entire assortment of features that you get on a paid program ).
As stated earlier, if you are ready to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about features? Features Of Email Marketing Software
Getresponse represents one of the more cost-effective ways to host and speak using an email database.
It is also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any competing product that offers this’all around’ proposition, and it’s what proceeds to convince us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A good deal of improvements could be made into the data capture forms too, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the service offering.
All in all though I speed Getresponse very highly – you receive considerable bang for your buck with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain cases, significantly so) whilst supplying as much, or even more functionality as them.
The discounts you receive when paying for a couple of decades of service are very generous – you will be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its own reporting and comprehensive split testing features are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its own website and providing deliverability data for individual e-newsletters that you send.
It provides a very flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters really readily.
It comes with a helpful landing page creator – but bear in mind that you have to be on a more expensive strategy to get the fully functional version of this.
You are able to test out all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can not control when and where they are displayed on your site.
CRM functionality needs to be improved substantially before it could be considered a replacement for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those provided by competing goods.
The pricing structure is a little perplexing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial limits the number of readers you can send messages into 1000.
The landing page add-on doesn’t allow you to perform A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Features Of Email Marketing Software