Primary Features Extreme Autoresponder
Aweber provides you with all the Following key features:
the ability to import / host the email database
a wide range of templates
some marketing automation performance
responsive email layouts
RSS / blog to-email functionality
phone, email and live chat service
integrations with third party programs Extreme Autoresponder
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat support is all available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide live or email chat support.
Additionally, there’s no magic to Go through to get support – related phone number and email details can be viewed very easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a novice to email Advertising, then this type of simple access to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In relation to The access to support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its Competitors, Aweber supply one of the largest sets of e-newsletters templates accessible: there are over 700 available.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t love all of The layouts – some of them look slightly dated. I’d consider them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that using a little bit of tweaking you should be able to obtain a proper one for your e-newsletters. There is, of course, always the option of coding your own too. Extreme Autoresponder
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you define. In Aweber, this can be called’Blog broadcasts’, though technically you can take advantage of this attribute with any material which has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). In essence, it means you can power your newsletters from the site – this is a large time-saver.
It’s worth noting however that You can not use the standard Aweber template designs for RSS-to-email functions – you have to pick from a set of templates that are made specifically for this purpose.
On the other hand, you will find quite A few of them to choose from – over most other e-marketing solutions I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something that works fine, but I believe there’s definitely some massive room for improvement here.
One thing that you can not use in Aweber templates that you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for instance, your mails are likely to seem more consistently and exhibit more reliably across email clients – but merely using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it would be great to find a few of the templates freshened up a bit, and also the inclusion of some appealing web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your information, you are Given the option to add your subscribers to a particular set of autoresponders, and tag them. Not all competing products permit the addition of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you may Need to answer a few questions regarding how you gathered the data you are importing. If your listing is on the bigger side, you can also have to wait until it’s assessed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a feature Which is offered by email advertising solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically look for a flowchart where mails are routed based on user activities: email opens, link clicks, site visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user activities — namely opens and clickthroughs — along with the application of tags to ascertain what should be routed to whom and when (see previously ).
But I Think this functionality should go somewhat further actually – tools such as Getresponse and Mailchimp supply considerably more flexibility when it comes to which types of user behavior can trigger mailouts.
By way of instance, in Getresponse, you may use triggers such as buy, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is playing a bit of catch up with its rivals here. Extreme Autoresponder
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user activities – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s just’okay’.
On the other hand it is very Straightforward To install follow up mails based on time interval – for example, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days later and also a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders according to user actions and buys is a little more complicated compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘targets’ or unite automation principles with tagging to make autoresponders behave in quite funky ways. . .but if you want to take advantage of autoresponders in actually advanced manners, you’ll probably need to look at other products, especially Getresponse, which supplies’advertising automation’ functionality that hooks up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this time of smartphones and tablets, this definitely is a fantastic feature.
One minor Gripe I have however seeing the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or similar. The lack of the functionality isn’t a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a great deal of campaigns every month.
Divide testing (also known as A/B testing) involves sending variants of your e-newsletters to some of your mailing list, tracking the performance of eachand every sending the’best’ variant to the remainder of your list.
Most e-marketing tools handle This automatically for you: you produce a couple of different versions of your email (using either differing content or subject headers), send them into a sample of your information, along with your e-marketing option will roll out the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you were able to create and test four variations of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely inaccessible in Aweber – I have been assured by their sales team that it is coming back over the next few months, but if you believe you’re likely to need this operation desperately you could be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. In addition to being able to monitor crucial stats like open Pace, clickthroughs and bounces, You May Also look in a lot of other useful analytics / information, including
that the Increase of lists over the years
an Summary of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber level
And more besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; howeverI would assert that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two products you Appear to have the ability to acquire more of an overview of information in one spot, especially when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp current most of the reporting information on one dashboard (that you can then use to drill down to particulars ). Extreme Autoresponder
A nice feature of Aweber is that the Flexibility it provides you around how you need to deal with the opt-in process.
You can choose to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is dispersed immediately after completing a form; dual opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is good to see Aweber being flexible in this respect – not all of competing options provide their clients with this selection.
Aweber Offers a decent range of integrations with other options. There are more than 400 integrations available which enable you to connect Aweber to various kinds of cloud-based software – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so on.
A number of them involve committed widgets; others involve including a snippet of code into a website; others demand a sync tool like Zapier.
It’s rare that Aweber will plug to other applications quite as easily as Mailchimp (which seems to be the default’standard’ email marketing option for a lot of apps), but you shouldn’t have too much trouble getting Aweber to work with a wide selection of other SaaS (software as a service) programs.
Information in Aweber is Pretty simple. You may produce segments not only based on the contents of any field in your database, but also on consumer action too – emails opened, web pages visited, links clicked, products bought and in the future. It’s all very flexible and easy to use.
It’s a bit tricky however To figure out how to reach the screen where you create the sections – you essentially have to visit some’manage subscribers’ section, search for some subscribers and then save the search as a section.
To be honest, some solutions (such As Getresponse) use a similar strategy to section creation – but others (such as Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Regrettably Aweber does not let You broadcast mails to multiple segments at once, however. This will cause problems for some users who have a need to’pick and mix’ segments in mailouts on a regular basis.
For instance, say you are a dealership with a mailing list containing a field known as’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you want to send a message about it to those three segments in one go.
In an ideal world you would only be Able to select the applicable segments and deliver the message to all those three groups. With Aweber though – that isn’t possible. You’d have to send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude particular segments from the air; therefore finally it is a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far better way.
Overall I would say Aweber is a Solid email marketing instrument.
It’s not exactly the best product of its Kind available, but it is reasonably priced, easy to use and contains most of the key features you’d expect from an email marketing alternative.
The primary aspects of the product That would nudge me in Aweber’s direction are its own ease-of-use and comprehensive support. The latter might be particularly critical for some potential users, particularly those starting out in e-marketing with no truckload of specialized skills (you likely won’t get stuck, but if you do, you are able to talk to an actual human being on a real telephone line about your issue ).
In Addition, It’s not too Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made your mind up on if this is actually the e-marketing solution for you, here’s a brief breakdown of the key advantages and disadvantages of using it: Extreme Autoresponder
Disadvantages of using Aweber
Split testing is presently disabled.
There are cheaper options on the market that offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for customer service, ought to be high.
It is reasonably priced – although not the cheapest product of its type on the market, it is more affordable than many similar options.
It enables you to choose whether to subscribe people to your list on a single or double click basis.
It has good export functionality, together with the choice to import a broad range of file types and insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a fantastic assortment of third party applications and programs.
It comes with a very large range of templates – over its key rivals.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting features are strong.
Segmenting data is relatively easy and you may use both field contents and user activity (email opens, links clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber for a quote.
A 14% reduction is available If you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that prospective users might like is that all of features are available on all plans – unlike any competing goods you do not need to be on more expensive plans to unlock specific functionality.
Nevertheless, The performance available on Aweber – as we will see below – isn’t always as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic nonetheless ).
It is worth noting that the aforementioned Comparisons don’t actually apply to very small lists however – if you’ve got a little email database, a number of these competing products are better worth.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which permit you to host the very same quantities of email addresses outlined above, but they limit the number of e-newsletters that it is possible to send to them. For the sake of a comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts since these programs are comparable in terms of send volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber cheaper, occasionally more expensive. But normally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Of course, pricing Isn’t exactly the Only factor you should base your choice on. . .the more important thing to work out is what bang you get for your buck.
So let us Look at several Aweber features.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is to you of course would be to avail of its free trial. Extreme Autoresponder