Description of Getresponse Express Get Response
Getresponse is primarily an email Advertising program that allows you to: Express Get Response
Import and host a mailing list and capture data onto it
create newsletters that can be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it is getting more of an’all-in-one’ marketing solution.
Besides email advertising, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does it provide all of the crucial stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down to the crucial features to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email support and assorted online tutorials / tools.
Sadly, the telephone support has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer you these two stations – if telephone service is a deal-breaker for you then you may wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
Concerning the quality of Getresponse support, I have not had to use it quite often (a fantastic thing) but once I have I’ve found it to be a bit of a mixed bag (less of a fantastic thing). Some of those live chat service I have received has been excellent, and I have not had to wait too long to chat with a broker; the email support .
Some of the feedback I have from our readers will indicate that there do have to be improvements made in terms of the caliber of support Getresponse offer. As with a lot of these types of businesses, I anticipate it boils down to who you get daily. Express Get Response
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of course – open speed, click-through, unsubscribe rates and so on – but also to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the option to spot individuals who did not engage with an e-newsletter that you sent and set them in a segment of readers which you may then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers do it in your emails, and time your prospective mailouts based on this info
’email ROI’: by adding some monitoring code to your post-sales webpage on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user info – you can click on one of your subscribers and see in which they signed from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting performance (especially around sales tracking) but Getresponse’s reporting application is decidedly one of most fully featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied from the box look a bit dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough using the controls supplied; and of course there’s nothing to stop you designing your HTML email template and minding the code for it.
Additionally, you will find tons of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, so it’s generally pretty simple to locate a good beginning point to get a template and edit it until you’re happy with the plan.
If you’re really unhappy with the templates offered by Getresponse, there’s also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email software options aren’t very extensive (just 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements which could be created in this area. Express Get Response
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you personally — you can put them up so that instantly after somebody signals up to a mailing list, they get a welcome message from your company; a week after they could receive a discount deal for a number of your goods or services; three weeks after they could receive an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the example above, and also action-based messages can be triggered by user actions or advice, such as:
subscriptions to certain lists
changes connected preferences
finished transactions / goals
changes in consumer information
Lately Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a certain link etc..
This type of performance goes far beyond what’s traditionally been on offer from autoresponders, and lets you create a user travel that may be customised to the nth level.
For a fast overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available on the more expensive plans – the’Guru’ program and upward. Express Get Response
Landing page Builder
Online advertising campaigns which make use of landing pages will typically create far more leads if, rather than simply directing people to a (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse provides something very beneficial in this respect that most of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce 1 landing page, that could only be displayed 1,000 times per month.
Additionally, and above all, you can’t use the landing page A/B testing performance on the cheapest Getresponse plan (where the machine shows a sample of your users different versions of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they are unquestionably a helpful attribute – then it’s definitely worth looking at among the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on to get an extra $15 per month, however very frustratingly, although the add-on allows you to display an unlimited amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the pricier programs (which I suppose is exactly what Getresponse would like you to do) .
Getresponse was before its rivals for quite a while with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a reactive preview of your e-newsletter – you just hit on a’mobile preview’ button to get a quick snapshot of your email resembles on a smartphone (see image right).
Not only this but you can’flip’ the smartphone trailer around, so that you can preview what your email looks like when the display is used in either portrait or landscape style. Express Get Response
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is that the necessity to export data to CSV and straight back into your email marketing tool as a way to perform mailouts (or the need to export info from the email marketing tool in your CRM to add leads to it).
So when I watched Getresponse lately introducing a brand new CRM attribute in their plans I had been intrigued – that could possibly eliminate all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you could only use it to perform rather basic jobs: you can create sales pipelines, add contacts to these and monitor activity (emails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline stage.
An example of how to use this operation would be as follows:
You can add a contact to a particular stage on a sales pipeline depending on the page of your site that they completed a form on;
you could then send a automated email tailored to that pipeline period a few days later;
and based on the actions they took with regard to that email (clicking on a certain link etc) you could automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It is very smart stuff, and I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it is not all good news about the CRM front there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a record of the communication in the contact’s history. There’s currently no way of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And oddly, if you click a contact within a bargain pipeline, you can’t see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your leads aren’t displayed. To see this, you have to go from the CRM section of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing so does not display their deal history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, include a deal and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and enter the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the stuff it could perform on the automation aspect is impressive. I am optimistic that this feature becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the notion of getting your email database along with your webinar tool under precisely the same roof is very appealing.
The pricing is also very competitive too by comparison to established webinar solutions. By way of example, among the leading webinar services, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can actually do the same (and a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ program permits you to host a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might even buy webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant edge over its key competitors, particularly when you consider you could connect it in with a built-in CRM tool (more on this in a minute ). Express Get Response
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always a very important thing to look at when selecting an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability prices; but Getresponse seems pretty open about this, with this to say about it in their website:
At GetResponse we are frequently asked about the quality of our deliverability rate. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers collectively, nevertheless, we are proud to say our general deliverability rate now stands at 99%.
Clearly you’re going to have to choose the organization’s word for this, but supposing it’s accurate, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse really provides you the deliverability rate of each message in your email analytics – that is something I haven’t encountered on competing goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse up on something relating to deliverability however: to ensure a high deliverability rate, it’s a good idea to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I have not struck any deliverability difficulties using the less costly plans, competing products do not make you invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you use use one opt-in process, the person signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one sampling procedure is that it makes it really easy for users to subscribe to a mailing list; it also generally increases conversion speed and therefore the number of readers on your list. A double opt-in process is best for verifying that the folks subscribing to your list are using real email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. are calculated according to a list comprising just email addresses).
The good news here is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds pretty good — but to be honest, I think there is a great deal of room for advancement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controls are provided by Getresponse to change forms off or on on specific devices or pages of your site. At the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I connect my Getresponse into a growth-hacking instrument called Sumo (that enables me to change pop-ups off for mobile users, as well as display forms precisely as I’d love to and on the webpages I need ). Express Get Response
Overall, Getresponse is really straightforward to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain functionality a bit tricky at times).
1 area I think that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of content and move them around an e-newsletter, in practice it is quite user friendly to use and may cause accidental deletion of content, or positioning of it in the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does result in a helpful instrument – it is only that the execution of it might be rather better.
Additionally, as described above, the CRM tool could be far better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial that Getresponse supplies is completely functional and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a product I do not use” scenario.
The only down side to this free trial is that it limits the amount of subscribers it is possible to send to 1000. It would be good if this could be raised a bit, as it might help potential users try the tool out in more’real world’ scenarios.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional types of plan to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing based on prerequisites (if you are considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Express Get Response
Distinctions of Each Plan
All the Getresponse plans cover the significant basics — key features include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
landing pages – you can simply avail of landing pages which enable split testing and boundless views if you’re on a’Pro’ plan or higher
Webinars – this performance is not accessible at all on the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, particularly if you have a reasonably high number of email addresses onto your own database.
For example, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents which you want to send an infinite number of mails per month to, you might find that hosting it using Getresponse costs $65 monthly.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your own database but on the number of emails you send per month also. If you’re delighted to limit the number of emails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The sole well-known service I could think of that comes in significantly more affordable is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your listing, it might occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less operational offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing suppliers — especially Mailchimp – provide completely free accounts for users with a few documents (but these don’t supply the entire assortment of features that you get on a paid program ).
As mentioned earlier, if you are prepared to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about features? Express Get Response
Getresponse represents one of the more cost-effective ways to host and speak using an email .
It is also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any rival product that offers this’all round’ proposition, and it’s what proceeds to convince us to use it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, particularly where the email programmer is concerned – its own drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements can be made to the data capture types too, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made into the support offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your dollar with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain situations, substantially so) whilst offering as much, or even more performance as them.
The discounts you get when paying for one or two years of service are extremely generous – you will be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its reporting and thorough split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its site and supplying deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters really readily.
It includes a helpful landing page creator – but keep in mind you need to be on a more expensive strategy to get the fully functional version of the.
You can try out all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can not control when and in which they’re displayed on your website.
CRM performance has to be improved considerably before it could be considered a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those provided by competing products.
The pricing arrangement is a little confusing, with users having to pay something of a superior to get the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t let you execute A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Express Get Response