Description of Getresponse Exchange Server Email Marketing Software
Getresponse is primarily an email Advertising app Which Allows you to: Exchange Server Email Marketing Software
Import and host a mailing list and catch data on it
generate newsletters that can be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing alternative.
Besides email marketing, it now also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does it provide all of the key stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down into the key qualities to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email service and various online tutorials / resources.
Regrettably, the phone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer these two channels – if phone service is a deal-breaker for you then you might wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I have never needed to use it quite often (a good thing) but once I have I have discovered it for a small mixed bag (less of a fantastic thing). A number of the live chat service I’ve received has been outstanding, and I have not had to wait too much time to talk to an agent; the email support .
Some of the comments I have from our readers does indicate that there do have to be improvements made in terms of the quality of support Getresponse offer. Much like a lot of these types of companies, I expect it often boils down to that you get on the day. Exchange Server Email Marketing Software
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to identify individuals who didn’t engage with an e-newsletter that you shipped and set them in a segment of subscribers which you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action in your emails, and time your prospective mailouts according to this information
’email ROI’: by adding some tracking code into your post-sales page on your site, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user information – you could click on one of your readers and see in which they signed from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting performance (especially around sales monitoring ) however Getresponse’s reporting tool is decidedly one of most featured out there (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided from the box look a bit dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can alter fonts, designs and vision easily enough with all the controls provided; and naturally there’s nothing to prevent you simply designing your HTML email template and minding the code for this.
Furthermore, you will find tons of templates to choose from — over 500 — and they are presented in easy-to-understand classes, therefore it is generally pretty simple to find a good starting point for a template and then edit it before you are happy with the plan.
If you’re really unhappy with the templates offered by Getresponse, there is also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options aren’t very extensive (just 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely a few improvements that could be created in this area. Exchange Server Email Marketing Software
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you — you can put them up so that instantly after somebody signals up to your mailing list, they get a welcome message in your business; a week after they can get a discount deal for a number of your goods or services; 3 weeks later they could obtain an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the illustration above, and action-based messages may be triggered by user actions or advice, for example:
subscriptions to particular lists
changes connected tastes
finished trades / goals
changes in user data
Lately Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a specific link .
This type of functionality goes way beyond what’s traditionally been on offer from autoresponders, and allows you to make a user journey which may be customised to the nth degree.
For a fast overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available on the pricier programs – the’Pro’ plan and up. Exchange Server Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads in the event, instead of simply directing individuals to a (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear information and a clean, well-designed data capture type.
Getresponse offers something very beneficial in this regard that most of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it is yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create one landing page, that can simply be displayed 1,000 times a month.
Also, and above all, you can’t utilize the landing page A/B testing functionality on the cheapest Getresponse program (whereby the machine shows a sample of your users different versions of your landing page, computes conversion speeds, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they’re certainly a useful feature – then it is definitely worth looking at among the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an extra $15 per month, however very frustratingly, even though the add-on allows you to display an unlimited amount of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the more expensive plans (which I guess is what Getresponse want one to do) .
Getresponse was ahead of its rivals for quite a while with its responsive email design performance, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than most similar products when it comes to displaying a reactive record of your e-newsletter – you simply hit on a’mobile preview’ button to get an instant snapshot of your email resembles on a smartphone (see image right).
Not just that but you can’flip’ the smartphone preview around, so that you may preview what your own email looks like when the display is employed in either portrait or landscape mode. Exchange Server Email Marketing Software
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is that the need to export data to CSV and straight back to your email marketing instrument in order to do mailouts (or the need to export info from the email marketing tool into your CRM to add leads to it).
So when I watched Getresponse lately introducing a new CRM attribute into their plans I was intrigued – that could potentially do away with all that data exporting and importing, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it in order to carry out rather basic jobs: you can create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline stage.
An example of how to use this operation is as follows:
You can add a contact to a particular point on a sales pipeline based on the page of your website they completed a form on;
you can then send them a automated email tailored to that pipeline stage a few days later;
and based on the actions they took in regards to this email (clicking on a particular link ) you could automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and that I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all good news on the CRM front — there are some big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a list of the communication from the contact’s history. There is now no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And strangely, if you click on a contact within a bargain pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you’ve sent to your leads aren’t displayed. To observe this, you need to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and input the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new feature and the stuff it could do on the automation side is impressive. I’m optimistic that this attribute becomes developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the notion of getting your email database along with your webinar tool under the same roof is very appealing.
The pricing is also very aggressive too by comparison to established webinar solutions. By way of example, one of the leading webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can even buy webinars performance as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key competitors, especially when you believe that you can link it in using a built-in CRM tool (more about this in a minute ). Exchange Server Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always an important point to look at when selecting an email marketing tool.
Not all email advertising providers are that forthright about their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it in their own website:
At GetResponse we are frequently asked about the quality of the deliverability rate. Since deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For our clients jointly, nevertheless, we are proud to say our general deliverability rate currently stands at 99%.
Clearly you’re going to have to choose the company’s word for this, but supposing it’s true, it’s a good speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually provides you the deliverability rate of every message on your email analytics – this is something that I have not encountered on rival goods’ metrics. A thumbs up for this.
I do have to pull Getresponse up on one thing relating to deliverability however: to ensure a high deliverability speed, it’s advisable to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I’ve not encountered any deliverability difficulties utilizing the cheaper plans, competing products do not force you to invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in process, the person signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one opt-in process is that it makes it very simple for users to sign up for a mailing list; it also generally increases conversion rate and so the amount of subscribers on your list. A dual opt-in procedure is better for verifying the folks subscribing to a record are using actual email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. are calculated based on a list comprising only email addresses).
The good news is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds quite good — but to tell the truth, I think there’s a great deal of room for improvement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controls are provided by Getresponse to switch forms on or off on specific devices or pages of your website. At the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I link my Getresponse to a growth-hacking tool called Sumo (that allows me to switch pop-ups off for mobile users, as well as display forms exactly as I’d like to and onto the pages I want). Exchange Server Email Marketing Software
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain performance just a bit tricky at times).
1 place I feel that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to create blocks of content and transfer them around an e-newsletter, in practice it is quite clunky to use and can cause accidental deletion of material, or placement of it in the wrong portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does make for a useful instrument – it is just that the execution of it could be somewhat better.
Also, as described above, the CRM instrument might be better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse provides is fully operational and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity I do not use” scenario.
The only down side to the free trial is that it restricts the number of readers you can send to 1000. It would be good if that could be raised a little, as it might help potential users try out the tool in more’real world’ situations.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional kinds of plan to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers that our lists transcend 100,000 email addresses: this starts at $1199, with accurate pricing based on prerequisites (if you are interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than many competing platforms. Exchange Server Email Marketing Software
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
Landing pages – you can simply avail of all landing pages which enable split testing and boundless views if you are on a’Guru’ plan or greater
Webinars – that functionality isn’t available whatsoever around the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, particularly in case you have a fairly large number of email addresses on your database.
By way of instance, if you have a mailing list containing between 9,000 and 10,000 records which you wish to send an unlimited number of mails each month to, you might find that hosting it with Getresponse costs $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses on your own database however on how many emails you send per month also. If you’re delighted to limit the number of mails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service that I could think of that comes from considerably cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your list, it may sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less operational offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — notably Mailchimp – offer free account for users with a small number of documents (but these do not supply the full assortment of features that you get on a paid plan).
As mentioned earlier, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors do not yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about attributes? Exchange Server Email Marketing Software
Getresponse represents among the more cost-effective tactics to host and speak using an email .
It’s also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any competing product that delivers this’all around’ proposition, and it’s what continues to persuade us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, particularly where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements can be made into the data capture types too, particularly for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made into the service offering.
Overall though I rate Getresponse very highly – you receive considerable bang for your buck with this item.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to utilize an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some cases, substantially so) whilst offering as much, if not more performance as them.
The reductions you get when paying upfront for one or two decades of service are extremely generous – you will be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its reporting and comprehensive split testing features are strong.
Getresponse is clear about deliverability rates, publishing characters on its own site and supplying deliverability data for individual e-newsletters you send.
It provides an extremely flexible approach to data segmentation – more flexible than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters very readily.
It includes a helpful landing page founder – but keep in mind you need to be on a more expensive plan to get the fully operational version of the.
You are able to try out all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The data capture forms supplied aren’t responsive and you can’t control when and in which they’re displayed on your website.
CRM performance has to be improved considerably before it could be thought of as a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those provided by competing goods.
The pricing structure is a little confusing, with users having to cover something of a premium to get the landing page creator tool.
The free trial restricts the amount of readers you can send messages to to 1000.
The landing page addition does not allow you to execute A/B evaluations, meaning that in order to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Exchange Server Email Marketing Software