Main Features Exchange Autoresponder Tool
Aweber provides you with the Following key features:
the ability to import / host an email database
a wide range of templates
some marketing automation performance
responsive email designs
RSS / blog to-email functionality
phone, email and live chat support
integrations with third party apps Exchange Autoresponder Tool
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer email and/or live chat service.
Furthermore, there’s no hoops to Go through to contact service – related phone number and email details may be seen quite easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive if you contact them.
If you are a newcomer to email Advertising, then this sort of easy accessibility to good-quality service is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its Competitors, Aweber supply one of the largest collections of e-newsletters templates accessible: you will find more than 700 available.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The layouts – some of them look slightly dated. I would consider them to be slightly better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that using a bit of tweaking you should be able to obtain a proper one for the e-newsletters. There’s, of course, always the choice of coding your own also. Exchange Autoresponder Tool
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters that get sent out based on your schedule that you define. In Aweber, this can be called’Blog broadcasts’, although technically you can use this attribute with any content that has an RSS feed.
This operation is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters containing their newest posts (or, really, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from the website – this can be a large time-saver.
It is worth noting that You can not use the normal Aweber template layouts for RSS-to-email purposes – you have to choose from a set of templates that are specifically designed for this function.
On the other hand, you will find quite Some of them to choose from – more than most other e-marketing alternatives I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something that works ok, but I think there’s definitely some large room for improvement here.
1 thing that you can’t use in Aweber templates that you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for instance, your mails are likely to appear more consistently and display more faithfully across email customers – but merely using web safe fonts may make templates seem a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it’d be nice to see some of the templates freshened up a little, and the addition of some appealing web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your information, you’re Given the choice to add your subscribers to a particular set of autoresponders, and label them. Not all competing goods allow the inclusion of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you will Have to answer a few questions about how you gathered the information you’re importing. If your listing is on the bigger side, you can also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a feature Which is offered by email marketing options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on user activities: email opens, connect clicks, website visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user actions — specifically opens and clickthroughs — and the application of tags to determine what needs to be sent to whom and when (see above).
However, I Think this operation should go a bit further really – tools such as Getresponse and Mailchimp supply much more flexibility in regards to which kinds of user behavior can activate mailouts.
By way of example, in Getresponse, you may use triggers like purchase, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is playing a little bit of catch up with its rivals here. Exchange Autoresponder Tool
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user activities – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s merely’okay’.
On the plus side It’s very easy To install follow up mails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days afterwards and a’follow us on social media’ email a week later is extremely straightforward. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders based on user actions and purchases is a little more complicated than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘targets’ or combine automation rules with tagging to create autoresponders behave in very funky ways. . .but if you want to make use of autoresponders in actually advanced ways, you’ll probably need to look at other goods, especially Getresponse, which provides’marketing automation’ performance that pops up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of smartphones and tablets, this definitely is a good feature.
1 minor Gripe I have however regarding the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on telephone’ button or similar. The lack of this functionality is not a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a great deal of campaigns every month.
Divide testing (also known as A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the performance of eachand every sending the’best’ variant to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a couple of distinct versions of your email (using either differing content or subject headers), send them into a sample of your information, and your e-marketing solution will roll the very best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you were able to make and test four variations of an email (making Awber’s split testing operation better than most major competitors; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their own sales team that it’s coming back over the next few months, but if you believe you are likely to need this operation urgently you might be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of additional useful analytics / advice, such as
the Increase of lists over the years
an overview of sign up methods
where people are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can view past opens and clicks etc. in a per-subscriber degree
And more besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both provide better reporting ports.
With the latter two goods you Appear to be able to get more of an overview of information in 1 place, particularly when considering the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp present all the reporting information onto one dashboard (which you can then use to drill down to particulars ). Exchange Autoresponder Tool
A Great feature of Aweber is the Flexibility it gives you around how you need to handle the opt-in procedure.
You can choose to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; double opt-in is if they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is fantastic to see Aweber being flexible in this respect – not all of competing solutions provide their clients with this selection.
Aweber Provides a decent range of integrations with other options. There are more than 400 integrations available which allow you to join Aweber to different types of cloud-based software – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so on.
A number of them involve committed widgets; others involve including a snippet of code into a site; others involve a sync tool such as Zapier.
It is rare that Aweber will plug into other applications quite as seamlessly as Mailchimp (which appears to be the default’standard’ email advertising option for a great deal of programs ), but you also shouldn’t have too much difficulty getting Aweber to work with a broad selection of other SaaS (software as a service) programs.
Data in Aweber is Pretty simple. You may produce sections not only depending on the contents of any field in your database, but also on consumer activity also – emails opened, web pages visited, links clicked, products bought and so on. It is all very flexible and simple to use.
It’s a bit tricky however To work out how to reach the screen where you create the sections – you basically have to visit a’handle subscribers’ section, search for some subscribers and save the search as a segment.
To be fair, some options (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Unfortunately Aweber does not let You broadcast emails to multiple sections at the same time, however. This may cause problems for some users that have a need to’pick and mix’ segments in mailouts on a normal basis.
For example, say you’re a dealership with a mailing list containing a field called’car model.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to those three sections in one go.
In an ideal world you’d just be Able to select the applicable segments and deliver the message to all those three groups. With Aweber though – this is not possible. You’d have to either send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude certain segments from the broadcast; so ultimately it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far better manner.
Overall I’d say Aweber is a Solid email marketing instrument.
It is not the best product of its Kind available, but it’s reasonably priced, easy to use and comprises most of the key features you’d expect from an email marketing solution.
The main aspects of the Item That would nudge me in Aweber’s direction are its own ease-of-use and thorough support. The latter may be especially critical for some potential customers, especially those starting out in e-marketing with no truckload of specialized abilities (you probably won’t have stuck, but if you do, you are able to speak with an actual human being on an actual phone line about your issue ).
Additionally, it’s not overly Expensive compared to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made up your mind on whether this is the e-marketing alternative for you, here’s a brief breakdown of the key advantages and disadvantages of using it: Exchange Autoresponder Tool
Disadvantages of using Aweber
Split testing is currently disabled.
There are cheaper options on the market that offer much more features in the marketing automation section – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple sections at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some key competing products and according to Aweber’s Stevie awards for client support, should be high.
It is reasonably priced – whilst not the cheapest product of its type on the market, it’s more affordable than several similar options.
It enables you to choose whether to subscribe people to your listing on a single or double opt-in basis.
It has good export performance, together with the option to import a broad assortment of file types and add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a good range of third party applications and apps.
It includes an extremely large assortment of templates – more than its key competitors.
Setting up simple time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you may use both field contents and user action (email opens, hyperlinks clicked etc.) to make your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You’ll have to call Aweber for a quote.
A 14% reduction is available If you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Structure that potential users may enjoy is that all of attributes are available on all programs – unlike any competing products you don’t have to be on more costly plans to unlock specific functionality.
Nevertheless, The functionality available on Aweber – as we will see below – is not necessarily as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
marginally more costly than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It is worth noting that the aforementioned Comparisons do not really apply to very small lists however – if you have a little email database, several of these competing goods are better value.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which permit you to host the very same amounts of email addresses outlined above, but they restrict the amount of e-newsletters that it is possible to send to them. For the sake of a comparison, I’ve referenced the costs for Campaign Monitor programs that permit unlimited broadcasts as these programs are similar in terms of send volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber more economical, sometimes more expensive. But generally I would say Aweber is priced about in the center of this e-marketing solution scale.
Of course, pricing Isn’t the Only factor you need to base your choice on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let us Look at some Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you naturally would be to avail of its free trial. Exchange Autoresponder Tool