Primary Features Example Autoresponder Emails
Aweber provides you with the Following key features:
the capacity to import / host the email database
a wide assortment of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email functionality
telephone, email and live chat service
integrations with third-party apps Example Autoresponder Emails
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat support is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat support.
Additionally, there’s no magic to Go through to contact support – related phone number and email details can be viewed very easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Marketing, then this sort of easy access to good-quality service is a powerful argument in favour of using Aweber as your email marketing supplier.
In relation to The availability of support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its own Competitions, Aweber supply one of the biggest sets of e-newsletters templates available: there are more than 700 accessible.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The designs – some of them seem slightly dated. I’d believe them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with a little bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the option of coding your own also. Example Autoresponder Emails
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you define. Back in Aweber, this is called’Blog broadcasts’, although you can take advantage of this feature with any content which has an RSS feed.
This operation is Particularly handy for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters comprising their latest posts (or, indeed, a monthly digest of blog posts). In essence, it means you can force your newsletters from the site – this is a big time-saver.
It is worth noting that You can’t use the standard Aweber template layouts for RSS-to-email functions – you need to pick from a set of templates that are made specifically for this function.
On the plus side, you will find quite A few of them to choose from – over most other e-marketing alternatives I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something which works fine, but I think there’s definitely some large room for improvement here.
One thing that you can not use in Aweber templates that you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for instance, your mails are likely to appear more consistently and exhibit more reliably across email clients – but only using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it would be great to see a few of the templates freshened up a bit, and also the inclusion of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your information, you’re Given the choice to add your subscribers to a particular set of autoresponders, and label them. Not all competing goods allow the inclusion of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you may Need to answer some questions about how you collected the information you are importing. If your list is on the bigger side, you may also have to wait until it’s assessed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a feature Which is offered by email marketing options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally look for a flowchart where emails are routed based on user activities: email opens, link clicks, site visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature which to a degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user actions — namely opens and clickthroughs — along with the application of tags to ascertain what should be sent to whom and when (see above).
However, I Think this functionality needs to go somewhat further really – tools such as Getresponse and Mailchimp provide considerably more flexibility when it comes to which types of user behavior can trigger mailouts.
By way of instance, in Getresponse, you may use triggers such as buy, special page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is definitely playing a little bit of catch up with its rivals here. Example Autoresponder Emails
Autoresponders – a series of Follow up emails which are automatically triggered by time or user activities – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’okay’.
On the other hand It’s very Straightforward To set up follow up emails based on time interval – for example, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days afterwards and a’follow us on social websites’ email a week after is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders according to user activities and buys is a little more complicated than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘goals’ or combine automation principles with tagging to create autoresponders behave in very funky ways. . .but if you want to make use of autoresponders in really advanced manners, you’ll probably need to appear at other goods, especially Getresponse, which provides’marketing automation’ functionality that hooks up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this day and age of tablets and smartphones, this definitely is a fantastic feature.
1 minor Gripe I have however regarding the reactive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on phone’ button or comparable. The lack of the operation isn’t a dealbreaker by any means, but it will slow you down a bit, particularly if you’re sending a lot of campaigns each month.
Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of eachand every sending the’best’ version to the rest of your list.
Many e-marketing tools handle This automatically for you: you produce a few different versions of your email (using either differing content or theme headers), send them into a sample of your information, along with your e-marketing solution will roll out the best performing version automatically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you could create and examine four variants of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a notable exception).
For a few Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their sales team that it’s coming back during the next few months, but if you believe you’re likely to want this operation urgently you could be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. Along with being able to monitor key stats like open Pace, clickthroughs and bounces, You May Also look in a lot of additional useful analytics / advice, such as
the growth of lists over time
an overview of sign up methods
where people are opening your own email (i.e., geographical location)
the background of an individual’s action – you can view past clicks and opens etc. in a per-subscriber degree
And much else besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; however, I would assert that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two goods you Appear to be able to acquire more of an summary of information in 1 spot, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp current most of the reporting data on a single dashboard (that you can then use to drill down to particulars ). Example Autoresponder Emails
A Great feature of Aweber is that the Flexibility it provides you around how you want to handle the opt-in procedure.
You Can Opt to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is dispersed instantly after finishing a form; double opt-in is when they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is good to see Aweber being flexible in this regard – not all competing solutions provide their clients with this choice.
Aweber Offers an adequate range of integrations with other options. There are over 400 integrations available which enable you to join Aweber to various kinds of cloud-based software – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so forth.
Some of them involve committed widgets; others demand including a snippet of code into a website; others involve a sync tool like Zapier.
It is uncommon that Aweber will plug into other software quite as seamlessly as Mailchimp (that appears to be the default’standard’ email marketing option for a lot of apps), but you also shouldn’t have too much trouble getting Aweber to operate with a wide selection of other SaaS (software as a service) apps.
Information in Aweber is Pretty straightforward. You may produce segments not only based on the contents of any field in your database, but also on consumer activity also – emails opened, web pages visited, links clicked, goods purchased and in the future. It is all very flexible and easy to use.
It’s a bit tricky however To figure out how to get to the screen where you create the segments – you essentially have to visit some’manage subscribers’ section, search for some subscribers and then save the search as a section.
To be honest, some options (such As Getresponse) use a similar approach to section creation – but others (such as Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at the same time, however. This may cause problems for some users that have a need to’pick and mix’ sections in mailouts on a normal basis.
For instance, say you are a car dealer with a mailing list containing a field called’car model.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to those three segments in 1 go.
In an Perfect world you’d just be Able to choose the relevant segments and send the message to those 3 groups. With Aweber however – this is not possible. You would need to send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude certain segments from the air; therefore finally it’s a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far better way.
Overall I’d say Aweber is a Strong email marketing instrument.
It is not the best product of its Kind available, but it is reasonably priced, simple to use and contains most of the key features you’d expect from an email marketing alternative.
The main aspects of the Item That will nudge me Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be particularly important for some potential users, especially those starting out in e-marketing with no truckload of technical skills (you likely won’t have stuck, but if you do, you are able to talk to a real human being on a real phone line about your issue ).
In Addition, It’s not too Expensive compared to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made up your mind on if this is actually the e-marketing alternative for you, here’s a simple breakdown of the key pros and cons of utilizing it: Example Autoresponder Emails
Benefits of using Aweber
Split testing is currently disabled.
There are cheaper options on the market that offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude a number of sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some key competing goods and based on Aweber’s Stevie awards for client support, should be high.
It is reasonably priced – whilst not the cheapest product of its type out there, it is cheaper than several comparable solutions.
It lets you choose whether to subscribe people to your listing on a single or double opt-in basis.
It has good import functionality, with the choice to import a wide assortment of file types and also add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a good assortment of third party applications and apps.
It comes with a very large assortment of templates – over its key rivals.
Setting up easy time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting information is relatively easy and you may use both field contents and consumer activity (email opens, hyperlinks clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You’ll need to call Aweber for a quotation.
A 14% reduction is available If you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Construction that prospective users may enjoy is that all of attributes are available on all plans – unlike some competing goods you do not need to be on more expensive plans to unlock certain performance.
Nevertheless, The performance available on Aweber – as we will see below – isn’t always as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the exact same price as Mailchimp
slightly more expensive than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the aforementioned Comparisons don’t really apply to very small lists nonetheless – if you have a little email database, several of the competing products are better value.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which permit you to host the very same amounts of email addresses as outlined previously, but they restrict the amount of e-newsletters that it is possible to send to them. For the interest of a fair comparison, I have referenced the prices for Campaign Monitor programs that permit unlimited broadcasts since these plans are comparable in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber cheaper, sometimes more expensive. But normally I’d say Aweber is priced about in the middle of this e-marketing solution scale.
Obviously, pricing is not exactly the Only factor you need to base your choice on. . .the more important consideration to work out is what bang you get for your buck.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you naturally is to avail of its free trial. Example Autoresponder Emails