Primary Features Exacttarget
Aweber provides you with all the Following key features:
the capacity to import / server an email database
a vast range of templates
some marketing automation functionality
responsive email designs
RSS / blog to-email functionality
phone, email and live chat service
integrations with third party apps Exacttarget
Aweber’s service is one of The stand-out features of the goods.
Phone support, email service and Live chat service is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat service.
Additionally, there’s no hoops to Go through to contact support – relevant phone number and email details can be viewed very easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Advertising, then this sort of easy accessibility to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its own Competitors, Aweber supply one of the largest sets of e-newsletters templates accessible: you will find over 700 accessible.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The designs – some of them look slightly dated. I would consider them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that with a bit of tweaking you should be able to find a suitable one for the e-newsletters. There is, of course, always the choice of communicating your own also. Exacttarget
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you define. Back in Aweber, this is known as’Blog broadcasts’, though technically you can use this feature with any content that has an RSS feed.
This operation is Particularly handy for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters containing their latest articles (or, indeed, a monthly digest of blog posts). In essence, it means that you can force your newsletters from the site – this can be a large time-saver.
It is worth noting however that You can not use the normal Aweber template designs for RSS-to-email purposes – you need to choose from a set of templates which are specifically designed for this purpose.
On the other hand, you will find quite A few of these to pick from – more than most other e-marketing solutions I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something which works ok, but I think there’s definitely some massive space for improvement here.
1 thing that you can not use in Aweber templates which you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You are limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for example, your emails are likely to appear more consistently and exhibit more reliably across email customers – however merely using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it would be great to see some of the templates freshened up a little, and also the addition of some attractive web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your data, you are Given the choice to add your readers to a particular set of autoresponders, and tag them. Not all competing goods permit the inclusion of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you may Need to answer a few questions about how you collected the information you’re importing. If your listing is on the bigger side, you may also need to wait until it’s assessed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is offered by email advertising solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on consumer activities: email opens, connect clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature which to a level provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user actions — namely opens and clickthroughs — and the application of tags to determine what should be routed to whom and when (see above).
But I Think this operation should go a bit further really – tools such as Getresponse and Mailchimp supply considerably more flexibility when it comes to which kinds of user behaviour can activate mailouts.
By way of instance, at Getresponse, you can use triggers like buy, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is playing a little bit of catch up with its competitors here. Exacttarget
Autoresponders – a series of Follow up emails that are automatically triggered by time or user actions – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s merely’okay’.
On the other hand It’s very easy To set up follow up emails based on time period – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week later is extremely easy. This is a typical use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders based on user actions and buys is a little more complex compared to key competitors Mailchimp and Getresponse.
Using Aweber, you are able to make ‘goals’ or combine automation principles with tagging to create autoresponders act in quite funky ways. . .but if you would like to take advantage of autoresponders in actually advanced ways, you’re likely going to need to look at other goods, particularly Getresponse, which provides’marketing automation’ functionality that pops up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this day and age of smartphones and tablets, this definitely is a good feature.
One minor Gripe I have yet seeing the responsive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on phone’ button or similar. The absence of this functionality is not a dealbreaker by any means, but it will slow you down a bit, especially if you’re sending a great deal of campaigns each month.
Divide testing (also called A/B testing) involves sending variants of your e-newsletters to some of your mailing list, tracking the operation of every , and sending the’best’ variant to the rest of your list.
Many e-marketing tools manage This automatically for you: you produce a couple of different variations of your email (using either different content or theme headers), send them into a sample of your data, along with your e-marketing option will roll the very best performing version automatically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you were able to make and examine four variants of an email (making Awber’s split testing operation better than many major competitors; Getresponse being a notable exception).
For some Reason split testing is currently completely inaccessible in Aweber – I have been assured by their sales team that it is coming back over the upcoming few months, but if you believe you’re going to want this functionality desperately you might be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor crucial stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of additional Helpful analytics / advice, such as
the growth of lists over time
an overview of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s action – you can view past opens and clicks etc. at a per-subscriber degree
And much else besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both offer better reporting ports.
With the latter two products you Seem to have the ability to get more of an overview of information in one spot, particularly when looking at the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp current most of their reporting data onto a single dashboard (that you can then use to drill down to specifics). Exacttarget
A Great feature of Aweber is the Flexibility it gives you about how you want to deal with the opt-in process.
You Can Opt to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed immediately after completing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s good to see Aweber being flexible in this regard – not all competing options provide their customers with this choice.
Aweber Provides a decent selection of integrations with different options. You will find more than 400 integrations available which enable you to join Aweber to various types of cloud-based applications – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so on.
Some of these involve committed widgets; others demand adding a snippet of code into a site; others involve a sync tool like Zapier.
It is rare that Aweber will plug into other applications quite as seamlessly as Mailchimp (that seems to be the default’standard’ email marketing option for a lot of programs ), but you should not have too much difficulty getting Aweber to operate with a broad range of other SaaS (software as a service) apps.
Information in Aweber is Pretty simple. You may produce sections not only based on the contents of any field in your database, but also on consumer activity too – emails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and easy to use.
It’s a little bit tricky however To figure out how to reach the screen where you create the sections – you basically have to visit some’manage subscribers’ section, search for a number of subscribers and then save the search for a segment.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at once, however. This will cause problems for some users who have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of instance, say you’re a car dealer having a mailing list containing a field called’car version.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in one go.
In an ideal world you would only be Able to select the relevant segments and send the message to those three groups. With Aweber however – that isn’t possible. You would have to send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude certain segments from the broadcast; therefore ultimately it is a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater manner.
Overall I would say Aweber is a Solid email marketing instrument.
It’s not the best product of its Kind available, but it is reasonably priced, simple to use and contains many of the main features you’d expect from an email marketing solution.
The main Facets of the product That would nudge me Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be especially critical for some potential customers, especially those starting out in e-marketing with no truckload of specialized skills (you likely won’t get stuck, but if you do, you can speak with a real person being on a real telephone line about your problem).
In Addition, It’s not too Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you haven’t made your mind up on whether this is actually the e-marketing solution for you, here’s a brief breakdown of the key pros and cons of utilizing it: Exacttarget
Disadvantages of using Aweber
Split testing is currently disabled.
There are cheaper options out there which offer much more features in the marketing automation section – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are bad and they can not be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some essential competing goods and according to Aweber’s Stevie awards for customer service, ought to be high.
It is reasonably priced – whilst not the most expensive product of its kind on the market, it’s cheaper than several similar options.
It enables you to select whether to subscribe people to your listing on a single or double opt-in basis.
It’s good import functionality, with the option to import a wide range of file types and add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a good range of third party applications and apps.
It comes with an extremely large assortment of templates – over its key competitors.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting features are strong.
Segmenting information is relatively simple and you can use both area contents and user activity (email opens, links clicked etc.) to make your segments.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You’ll need to call Aweber for a quote.
A 14% reduction is available If you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Construction that prospective users may enjoy is that all of features are available on all programs – unlike some competing products you do not need to be on more expensive plans to unlock specific performance.
That said, The performance available on Aweber – as we’ll see below – is not necessarily as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the same price as Mailchimp
marginally more expensive than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic nonetheless ).
It is worth noting that the aforementioned Comparisons do not really apply to very small lists however – if you have a small email database, several of these competing goods are better value.
For example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it will cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which permit you to host the very same amounts of email addresses as outlined above, but they limit the number of e-newsletters that it is possible to send to them. For the interest of a fair comparison, I have referenced the prices for Campaign Monitor programs that allow unlimited broadcasts since these programs are similar in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But normally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Of course, pricing is not the Only factor you need to base your choice on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let us Look at several Aweber features.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you of course is to avail of its free trial. Exacttarget