Main Features Exact Target
Aweber provides you with all the Following key attributes:
the capacity to import / server an email database
a wide assortment of templates
a few marketing automation functionality
responsive email designs
RSS / website to-email functionality
telephone, email and live chat service
integrations with third party apps Exact Target
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat service is all available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide live or email chat support.
Additionally, there’s no hoops to Go through to get service – relevant phone number and email details can be viewed quite easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a novice to email Advertising, then this type of easy accessibility to good-quality service is a strong argument in favour of using Aweber as your e mail marketing supplier.
In terms of The availability of support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its Competitors, Aweber provide one of the biggest sets of e-newsletters templates available: there are more than 700 available.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The designs – some of them seem slightly dated. I would consider them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with just a bit of tweaking you should be able to find a proper one for your e-newsletters. There is, of course, always the choice of communicating your own also. Exact Target
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters that get sent out based on a schedule that you define. Back in Aweber, this can be known as’Blog broadcasts’, though you can take advantage of this feature with any material which has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters containing their newest articles (or, really, a monthly digest of blog posts). In essence, it means that you can power your newsletters from the site – this can be a large time-saver.
It’s worth noting however that You can not use the standard Aweber template designs for RSS-to-email functions – you have to choose from a set of templates which are made specifically for this purpose.
On the other hand, there are quite A few of these to pick from – over most other e-marketing solutions I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something which works fine, but I think there is definitely some massive room for improvement here.
1 thing that you can’t use in Aweber templates which you can in some other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for example, your mails are very likely to appear more consistently and display more reliably across email clients – however merely using web safe fonts can make templates look a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it’d be great to see some of the templates freshened up a little, and also the inclusion of some attractive web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your information, you’re Given the choice to add your readers to a particular set of autoresponders, and tag them. Not all competing goods allow the inclusion of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you will Need to answer a few questions about how you collected the data you’re importing. If your list is on the larger side, you can also need to wait until it’s assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email advertising options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where emails are routed based on consumer activities: email opens, link clicks, website visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature that to some degree provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user actions — namely opens and clickthroughs — along with the application of tags to ascertain what needs to be sent to whom and when (see previously ).
But I Think this operation needs to go a bit further actually – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which types of user behavior can trigger mailouts.
For instance, in Getresponse, you can use triggers like buy, special page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is definitely playing a little bit of catch up with its competitors here. Exact Target
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user actions – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s merely’okay’.
On the other hand It’s very Straightforward To set up follow up emails based on time interval – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days later and also a’follow us on social media’ email a week after is extremely straightforward. This is a regular use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders according to user actions and buys is a bit more complex compared to key opponents Mailchimp and Getresponse.
Using Aweber, you are able to create ‘targets’ or unite automation principles with tagging to create autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in really advanced ways, you’ll probably need to appear at other products, particularly Getresponse, which supplies’marketing automation’ functionality that hooks up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this day and age of tablets and smartphones, this can be a fantastic feature.
1 minor Gripe I have however regarding the reactive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on phone’ button or comparable. The absence of the functionality is not a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a great deal of campaigns every month.
Split testing (also called A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, tracking the operation of every and every sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you create a few distinct variations of your email (using either different content or theme headers), send them into a sample of your information, along with your e-marketing solution will roll the very best performing version mechanically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until very recently, you were able to create and test four variations of an email (making Awber’s split testing functionality better than many leading competitors; Getresponse being a notable exception).
For some Reason split testing is currently completely inaccessible in Aweber – I have been assured by their own sales team that it’s coming back over the upcoming few months, but if you think you are likely to want this functionality desperately you could be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats like open Pace, clickthroughs and bounces, You May Also look in a lot of other Helpful analytics / information, including
the growth of lists over time
an overview of sign up methods
where people are opening your own email (i.e., geographical place )
the background of an individual’s action – you can view past opens and clicks etc. in a per-subscriber level
And much else besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two products you Appear to be able to get more of an summary of information in one place, particularly when looking at the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp current all their reporting information onto one dashboard (that you can then use to drill down to particulars ). Exact Target
A Great feature of Aweber is that the Flexibility it gives you around how you want to deal with the opt-in procedure.
You Can Opt to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is subscribed immediately after completing a form; dual opt-in is if they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this respect – not all competing solutions provide their clients with this selection.
Aweber Provides a decent range of integrations with different options. There are more than 400 integrations available which enable you to join Aweber to various types of cloud-based software – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of them involve dedicated widgets; others demand including a snippet of code into a website; others involve a sync tool like Zapier.
It is uncommon that Aweber will plug into other applications quite as easily as Mailchimp (that appears to be the default option’standard’ email advertising option for a great deal of programs ), but you shouldn’t have too much trouble getting Aweber to work with a wide range of other SaaS (software as a service) apps.
Information in Aweber is Fairly straightforward. You can create sections not only depending on the contents of any field in your database, but also on consumer activity too – mails opened, web pages visited, links clicked, products purchased and so on. It is all very flexible and simple to use.
It is a little bit tricky however To work out how to reach the screen where you make the segments – you basically have to visit a’manage subscribers’ section, search for a number of readers and save the search for a section.
To be honest, some options (such As Getresponse) use a similar approach to section creation – but others (such as Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber does not let You broadcast emails to multiple segments at the same time, however. This may cause problems for some users that have a need to’pick and mix’ segments in mailouts on a normal basis.
For instance, say you are a dealership with a mailing list containing a field known as’car model.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in 1 go.
In an ideal world you would only be Able to select the relevant segments and deliver the message to those 3 groups. With Aweber though – that is not possible. You would need to send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude particular segments from the broadcast; so ultimately it is a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far better manner.
Overall I would say Aweber is a Strong email marketing instrument.
It’s not exactly the best product of its own Kind accessible, but it’s reasonably priced, simple to use and contains many of the key features you’d expect from an email marketing solution.
The main aspects of the Item That will nudge me Aweber’s leadership are its own ease-of-use and thorough support. The latter may be particularly important for some potential users, particularly those starting out in e-marketing with no truckload of technical skills (you probably won’t get stuck, but if you do, you are able to speak with a real person being on an actual telephone line about your problem).
Additionally, it’s not too Expensive compared to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so far, but in case you have not made your mind up on if this is the e-marketing alternative for you, here’s a simple breakdown of the key advantages and disadvantages of using it: Exact Target
Disadvantages of using Aweber
Divide testing is presently disabled.
There are cheaper options out there that offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing goods and according to Aweber’s Stevie awards for customer service, ought to be high.
It’s reasonably priced – whilst not the most expensive product of its kind on the market, it’s more affordable than several comparable options.
It enables you to choose whether to subscribe people to your list on a single or double click basis.
It has good import performance, together with the choice to import a wide range of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party applications and programs.
It includes an extremely large range of templates – over its key competitors.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting attributes are strong.
Segmenting information is relatively simple and you may use both area contents and consumer activity (email opens, links clicked etc.) to create your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You’ll need to call Aweber for a quote.
A 14% discount is available In case you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Construction that prospective users might like is that all attributes are available on all plans – unlike any competing products you don’t have to be on more costly plans to unlock specific performance.
That said, The performance on Aweber – as we will see below – is not necessarily as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the same cost as Mailchimp
slightly more costly than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s attribute set is more basic nonetheless ).
It is worth noting that the aforementioned Comparisons do not really apply to very little lists however – if you’ve got a little email database, a number of the competing goods are better value.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the very same amounts of email addresses as outlined above, but they limit the number of e-newsletters which you can send them. For the sake of a comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts since these plans are comparable in terms of send volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber cheaper, occasionally more expensive. But normally I would say Aweber is priced about in the center of this e-marketing solution scale.
Of course, pricing is not exactly the Only variable you need to base your decision on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let’s Look at several Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you of course would be to avail of its free trial. Exact Target