Primary Capabilities Eweber Mail
Aweber provides you with the Following key attributes:
the ability to import / server the email database
a vast range of templates
some marketing automation functionality
responsive email layouts
RSS / blog to-email performance
phone, email and live chat service
integrations with third party programs Eweber Mail
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is all available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide live or email chat support.
Furthermore, there’s no hoops to Proceed through to get service – relevant phone number and email details can be viewed quite easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a novice to email Advertising, then this sort of simple accessibility to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing provider.
In relation to The availability of support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its own Competitions, Aweber provide one of the biggest sets of e-newsletters templates available: there are over 700 accessible.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not adore all of The designs – some of them seem slightly dated. I would consider them to be marginally better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using a little bit of tweaking you should be able to obtain a proper one for the e-newsletters. There’s, of course, always the choice of communicating your own too. Eweber Mail
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters that get sent out according to a schedule that you specify. Back in Aweber, this can be known as’Blog broadcasts’, although you can take advantage of this attribute with any content which has an RSS feed.
This functionality is Particularly useful for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters comprising their latest posts (or, indeed, a monthly digest of blog posts). Essentially, it means you can force your newsletters from the website – this can be a large time-saver.
It is worth noting however that You can’t use the normal Aweber template designs for RSS-to-email purposes – you need to pick from a set of templates which are specifically designed for this purpose.
On the other hand, you will find quite A few of them to pick from – over most other e-marketing solutions I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something that works fine, but I think there’s definitely some massive space for improvement here.
1 thing that you can not use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for example, your emails are very likely to appear more consistently and display more faithfully across email customers – however only using web safe fonts can make templates seem a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it would be great to see some of the templates freshened up a bit, and the inclusion of some attractive web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your information, you’re Given the choice to add your readers to a certain pair of autoresponders, and label them. Not all competing goods permit the addition of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you will Need to answer a few questions regarding how you gathered the data you’re importing. If your list is on the larger side, you may also have to wait until it’s assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email advertising options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically design a flowchart where mails are sent based on consumer activities: email opens, connect clicks, site visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature that to some degree provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user activities — specifically opens and clickthroughs — along with the program of tags to ascertain what needs to be sent to whom and when (see above).
But I Think this operation needs to go a bit further really – tools like Getresponse and Mailchimp provide considerably more flexibility when it comes to which kinds of user behaviour can trigger mailouts.
By way of example, in Getresponse, you can use triggers such as purchase, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is definitely playing a little bit of catch up with its rivals here. Eweber Mail
Autoresponders – a series of Follow up emails that are automatically triggered by time or user actions – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s merely’okay’.
On the plus side it is very Straightforward To set up follow up emails based on time period – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days later and a’follow us on social media’ email a week after is extremely straightforward. This is a typical use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders based on user activities and buys is a bit more complex than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘targets’ or combine automation principles with tagging to create autoresponders act in quite funky ways. . .but if you want to make use of autoresponders in really advanced manners, you’re likely going to should look at other products, particularly Getresponse, which supplies’advertising automation’ functionality that hooks up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this day and age of smartphones and tablets, this definitely is a good feature.
1 minor Gripe I have yet seeing the reactive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on phone’ button or similar. The absence of the functionality is not a dealbreaker by any means, but it will slow you down a bit, especially if you are sending a lot of campaigns each month.
Split testing (also known as A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, monitoring the operation of every and every sending the’best’ variant to the rest of your list.
Most e-marketing tools handle This automatically for you: you create a few different variations of your email (using either differing content or theme headers), send them into a sample of your information, and your e-marketing option will roll out the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you could make and test four variations of an email (making Awber’s split testing functionality better than most major competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their own sales staff that it is coming back during the upcoming few months, but if you think you’re going to want this functionality desperately you might be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor crucial stats such as open rate, clickthroughs and bounces, You May Also look in a lot of additional Helpful analytics / information, including
that the Increase of lists over time
an Summary of sign up methods
where people are opening your own email (i.e., geographical place )
the history of an individual’s action – you can see past opens and clicks etc. at a per-subscriber degree
And more besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two products you Appear to have the ability to get more of an overview of information in one place, particularly when considering the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current all their reporting data onto a single dashboard (that you can then use to drill down to particulars ). Eweber Mail
A nice feature of Aweber is that the Flexibility it gives you about how you need to handle the opt-in process.
You Can Opt to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed immediately after completing a form; double opt-in is if they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s good to see Aweber being flexible in this regard – not all of competing solutions provide their customers with this selection.
Aweber Offers a decent range of integrations with different options. You will find more than 400 integrations available which allow you to join Aweber to various types of cloud-based software – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so on.
Some of them involve committed widgets; others demand including a snippet of code into a website; others involve a sync tool like Zapier.
It’s rare that Aweber will plug to other software quite as seamlessly as Mailchimp (which appears to be the default’standard’ email marketing option for a great deal of programs ), but you also shouldn’t have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) apps.
Segmenting information in Aweber is Fairly straightforward. You can create sections not only depending on the contents of any field in your database, but also on consumer activity also – emails opened, web pages visited, links clicked, products bought and in the future. It’s all very flexible and simple to use.
It is a bit tricky however To figure out how to get to the screen where you make the segments – you basically have to go to a’manage subscribers’ section, search for a number of readers and then save the search for a segment.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – but others (such as Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple sections at once, however. This may cause problems for some users that have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you are a car dealer having a mailing list comprising a field known as’car version.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you want to send a message about it to all those three segments in one go.
In an Perfect world you’d just be Able to select the applicable segments and deliver the message to all those three groups. With Aweber though – that isn’t possible. You would need to send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude particular segments from the broadcast; therefore finally it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater manner.
Overall I would say Aweber is a Solid email marketing instrument.
It is not exactly the best product of its own Kind accessible, but it is reasonably priced, simple to use and contains many of the key features you’d expect from an email marketing solution.
The main aspects of the Item That will nudge me Aweber’s direction are its ease-of-use and thorough support. The latter may be particularly critical for some potential customers, especially those starting out in e-marketing with no truckload of specialized skills (you likely won’t get stuck, but if you do, you are able to talk to a real person being on an actual telephone line about your issue ).
In Addition, It’s not overly Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but if you haven’t made up your mind on if this is actually the e-marketing solution for you, here is a brief breakdown of the important pros and cons of using it: Eweber Mail
Benefits of using Aweber
Split testing is currently disabled.
There are cheaper options on the market that offer much more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are poor and they can not be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing products and according to Aweber’s Stevie awards for customer support, ought to be high.
It is reasonably priced – whilst not the cheapest product of its type on the market, it is more affordable than several comparable solutions.
It enables you to select whether to join people to your listing on a single or double click basis.
It’s good export functionality, with the choice to import a broad assortment of file types and also insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a good assortment of third party applications and programs.
It includes a very large range of templates – over its key rivals.
Setting up easy time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you can use both field contents and consumer activity (email opens, hyperlinks clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You will have to call Aweber to get a quote.
A 14% discount is available In case you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Construction that potential users might enjoy is that all of attributes are available on all programs – unlike some competing products you do not have to be on more expensive plans to unlock specific functionality.
Nevertheless, The functionality available on Aweber – as we’ll see below – is not always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the same cost as Mailchimp
slightly more expensive than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s feature set is more basic nonetheless ).
It is worth noting that the aforementioned Comparisons do not really apply to very small lists nonetheless – if you’ve got a little email database, several of these competing products are greater value.
For example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it is going to cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which permit you to host the same amounts of email addresses outlined previously, but they restrict the amount of e-newsletters that you can send them. For the interest of a fair comparison, I have referenced the prices for Campaign Monitor plans that permit unlimited broadcasts as these plans are comparable in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber more economical, occasionally more expensive. But generally I’d say Aweber is priced roughly in the center of this e-marketing solution scale.
Obviously, pricing is not the Only variable you need to base your choice on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let’s Look at several Aweber features.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you of course would be to avail of its free trial. Eweber Mail