Primary Features Ewebber
Aweber provides you with all the Following key features:
the capacity to import / server an email database
a wide range of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email functionality
telephone, email and live chat support
integrations with third party apps Ewebber
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat support is available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide live or email chat support.
Additionally, there’s no hoops to Proceed through to contact service – relevant phone number and email details can be seen quite easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive when you contact them.
If you are a novice to email Advertising, then this sort of simple accessibility to good-quality support is a strong argument in favour of using Aweber as your email marketing provider.
In terms of The access to support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its own Competitors, Aweber provide one of the largest collections of e-newsletters templates accessible: there are over 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The layouts – some of them seem slightly dated. I would believe them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using a bit of tweaking you should be able to find a proper one for your e-newsletters. There’s, of course, always the choice of communicating your own too. Ewebber
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters which get sent out according to your schedule that you define. In Aweber, this can be known as’Blog broadcasts’, although you can use this feature with any content that has an RSS feed.
This operation is Particularly handy for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters comprising their latest posts (or, really, a monthly digest of blog posts). In essence, it means that you can power your newsletters from the website – this can be a large time-saver.
It’s worth noting that You can’t use the standard Aweber template layouts for RSS-to-email functions – you need to pick from a set of templates that are made specifically for this purpose.
On the plus side, there are quite A few of them to pick from – more than most other e-marketing alternatives I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something that works ok, but I believe there’s definitely some massive room for improvement here.
1 thing that you can not use in Aweber templates which you can in some other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for instance, your mails are likely to seem more consistently and display more faithfully across email clients – however merely using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it’d be nice to see a few of the templates freshened up a bit, and also the addition of some appealing web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your data, you are Given the choice to add your subscribers to a particular set of autoresponders, and tag them. Not all competing goods permit the inclusion of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you may Need to answer a few questions about how you gathered the information you are importing. If your listing is on the larger side, you can also have to wait until it is reviewed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically design a flowchart where emails are routed based on consumer actions: email opens, link clicks, website visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature which to a level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user actions — specifically opens and clickthroughs — along with the application of tags to determine what needs to be sent to whom and when (see previously ).
But I Think this operation needs to go a bit further really – tools such as Getresponse and Mailchimp provide considerably more flexibility when it comes to which kinds of user behaviour can trigger mailouts.
For example, in Getresponse, you may use triggers like buy, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is playing a little bit of catch up with its competitors here. Ewebber
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user actions – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it is just’okay’.
On the plus side It’s very easy To install follow up emails based on time interval – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days later and a’follow us on social websites’ email a week later is extremely easy. This is a typical use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders based on user actions and purchases is a bit more complicated compared to key competitors Mailchimp and Getresponse.
Using Aweber, you are able to make ‘targets’ or unite automation rules with tagging to create autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in really advanced ways, you’ll probably should look at other products, especially Getresponse, which supplies’advertising automation’ performance that hooks up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this day and age of tablets and smartphones, this definitely is a fantastic feature.
One minor Gripe I have however regarding the responsive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on phone’ button or comparable. The lack of this operation isn’t a dealbreaker by any means, but it will slow you down a bit, particularly if you are sending a great deal of campaigns each month.
Split testing (also known as A/B testing) entails sending variants of your e-newsletters to some of your mailing list, monitoring the operation of every , and sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a few different variations of your email (using either differing content or theme headers), send them to a sample of your information, along with your e-marketing solution will roll out the very best performing version mechanically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until very recently, you were able to make and test four variations of an email (making Awber’s split testing functionality better than most leading rivals; Getresponse being a notable exception).
For some Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales team that it’s coming back during the upcoming few months, but if you think you’re likely to need this functionality desperately you might be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor key stats such as open rate, clickthroughs and bounces, You May Also look at a lot of other Helpful analytics / advice, such as
the Increase of lists over the years
an Summary of sign up approaches
where people are opening your email (i.e., geographical place )
the background of an individual’s action – you can view past clicks and opens etc. in a per-subscriber level
And much else besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting ports.
With the latter two products you Appear to have the ability to get more of an summary of information in 1 spot, particularly when considering the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current most of their reporting information onto a single dashboard (which you can then use to drill down to specifics). Ewebber
A nice feature of Aweber is that the Flexibility it provides you about how you need to handle the opt-in process.
You can choose to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed immediately after finishing a form; double opt-in is when they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is good to see Aweber being flexible in this respect – not all competing options provide their clients with this choice.
Aweber Provides a decent selection of integrations with different options. There are over 400 integrations available which enable you to connect Aweber to various kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
A number of these involve dedicated widgets; others involve adding a snippet of code into a site; others involve a sync tool such as Zapier.
It’s uncommon that Aweber will plug to other software quite as easily as Mailchimp (that appears to be the default’standard’ email marketing choice for a lot of programs ), but you should not have too much trouble getting Aweber to operate with a broad range of other SaaS (software as a service) programs.
Segmenting data in Aweber is Fairly simple. You can create segments not only depending on the contents of any field in your database, but also on consumer activity also – mails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and simple to use.
It is a bit tricky however To figure out how to reach the screen where you make the segments – you basically have to visit a’handle subscribers’ section, search for a number of subscribers and then save the search for a section.
To be honest, some options (such As Getresponse) use a similar strategy to segment creation – but others (such as Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple segments at the same time, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of instance, say you are a dealership having a mailing list comprising a field called’car version.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you want to send a message about it to those three segments in one go.
In an ideal world you would only be Able to select the relevant segments and deliver the message to all those 3 classes. With Aweber however – that is not possible. You would need to send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude particular segments from the broadcast; so finally it’s a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much better manner.
Overall I’d say Aweber is a Solid email marketing tool.
It is not the best product of its Kind accessible, but it is reasonably priced, easy to use and contains many of the main features you’d expect from an email marketing alternative.
The main aspects of the Item That would nudge me in Aweber’s direction are its ease-of-use and thorough support. The latter might be especially important for some potential users, especially those starting out in e-marketing without a truckload of specialized abilities (you probably won’t get stuck, but if you do, you are able to speak with an actual person being on an actual phone line about your issue ).
Additionally, it’s not too Expensive compared to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you have not made up your mind on if this is actually the e-marketing solution for you, here is a brief breakdown of the key advantages and disadvantages of utilizing it: Ewebber
Benefits of using Aweber
Divide testing is currently disabled.
There are cheaper options out there which offer much more features in the marketing automation section – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are poor and they can not be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for customer support, should be high.
It is reasonably priced – whilst not the cheapest product of its kind on the market, it’s cheaper than many comparable solutions.
It enables you to choose whether to join people to your list on a single or double click basis.
It has good export performance, together with the choice to import a wide assortment of file types and add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a fantastic assortment of third party applications and apps.
It comes with an extremely large assortment of templates – over its key competitors.
Setting up simple time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting features are powerful.
Segmenting information is relatively easy and you may use both area contents and consumer activity (email opens, links clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You will need to call Aweber for a quotation.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Construction that prospective users might enjoy is that all of attributes are available on all programs – unlike some competing goods you do not have to be on more costly plans to unlock certain performance.
Nevertheless, The functionality on Aweber – as we will see below – isn’t always as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the exact same cost as Mailchimp
slightly more costly than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s attribute set is more basic nonetheless ).
It is worth noting that the above Comparisons don’t actually apply to very small lists nonetheless – if you have a small email database, a number of these competing goods are better worth.
By Way of Example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which allow you to host the same amounts of email addresses outlined above, but they limit the number of e-newsletters that it is possible to send them. For the sake of a fair comparison, I have referenced the prices for Campaign Monitor plans that allow unlimited broadcasts as these programs are comparable in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber more economical, sometimes more expensive. But generally I would say Aweber is priced about in the center of the e-marketing solution scale.
Obviously, pricing Isn’t the Only variable you should base your choice on. . .the more important thing to work out is what bang you get for your buck.
So let’s Look at some Aweber features.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is for you naturally would be to avail of its free trial. Ewebber