When I asked you to name an email Marketing tool, what could you say? Esputnik
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email marketing has been Dominated by the identical large players for the last decade. Which means that they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I’ll be tearing MailerLite from limb To limb to see whether it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Esputnik
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information such as your organization name, website, Business, address, company size, record size and even the kind of material you intend to send.
Then, You Have to confirm your Site (or domain name).
This remains part of this acceptance process, and MailerLite will Simply ask which email is related to this domain in order that they can email you a confirmation link.
As Soon as You’ve completed these Steps, you’ll need to wait it out.
The MailerLite staff will review your application, check your Site, and determine whether you’re a fantastic fit for their services.
(In other words, they are making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to create campaigns and perform with the attributes, but you will not be able to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these measures are not ideal for getting started, it Does help prevent unscrupulous users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with Nearly all your email marketing.
(We will get to automations soon, don’t worry.)
But whether it’s a new blog post, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, together with the choice of altering the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Aside from a few additional options, the Majority of these will follow Exactly the same step-by-step procedure of a normal effort.
So let’s walk you through it.
Once you click to create your effort, you’ll be asked to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from among the pre-designed email templates — that will move you to the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, but the designs are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll select the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to include different Types of content to your email, including videos, product columns, and social connections.
After making your adjustments, simply click’Done Editing’ and you will Be carried to the recipients’ options where you are able to select your groups or sections.
The tab also allows one To develop segment-like rules , in case your targeting isn’t quite right.
Finally, right before sending, you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that’s instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Esputnik
Handling Your Clients
Possessing granular control over your subscribers is arguably among The most important facets of any email marketing program today.
Because highly personalized campaigns Are Essential if You are looking to increase opens, clicks, and, above all, your conversions.
And while most providers allow you to”label” subscribers in order To target them effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are essentially principles.
Your readers belong to a section only when they meet the Specified principles, and are automatically added or removed so.
Here’s what establishing a rule looks like:
Notice the way you can even blend Principles, in addition to another rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are upgraded manually or via an Automation principle — which we’ll get into in a moment — and they have no value besides what you call them.
As you Begin to use this stage, you’ll begin to understand Where Segments and Groups are generally used, but MailerLite offers a hand in case you’re unsure:
Basically, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to lump multiple contributors collectively according to a frequent denominator.
A tad confusing, I will admit… but I believe it’s a fair trade-off For the added flexibility. In any case, they are optional.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular fields, such as title, company, and nation.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers along with Your custom field data in separate columns… or can easily add these fields to a types which will only apply to prospective readers.
Here’s a screenshot of a test field I made and added to a form:
I will not go too much to the shape Things here because I have an entire section on this below, but this is the approach I would recommend if you wanted to use this attribute.
Again, as Soon as You’ve collected your custom field information from new Readers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I’m barely scraping the surface Of what is possible with custom fields, but it is important that you understand this is a feature you may use.
Overall, it is fair to state MailerLite has their contributor Management and personalization features on point. Esputnik
If you are not impressed by what you have seen up to Now, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it does offer a fantastic foundation to work from if, for example the majority of us, you do not have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, though They ultimately do the identical job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual page builders, and it is better than a few dedicated solutions *cough* WPBakery.
Together with the fundamental building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Adequate pair of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover .
Let us start with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your site to show it on particular pages.
Despite starting off super fundamental, the form designer lets you To personalize everything from the form style, fields, background, name, enter fields and, of course, the button.
Form text can also be edited directly, which Provides you a Opportunity To visualize your copy in real-time.
It would have been nice to have Some templates, but as you know, there is more to a form than just its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form works, such as adding additional fields and establishing a custom success page.
(There is a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, Which can replace the embedded form also prevents users .
Last but surely not least, you Can check how your form displays on cellular by shifting the toggle to reactive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to test, nevertheless.
So that is an Summary of this Embedded form but like I said before, you may also create popup forms in MailerLite.
While the Vast Majority of the setup process is identical, you will find Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a fantastic base to work from and the editor is at least as simple to use with this form type.
Clicking on the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types This time around:
Considering paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup forms.
And, as before, you can perform with the styling options to get it Matched up with your own branding.
Finally, you can choose the near Behavior of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have .
That is where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation analytics, and kind signups.
Clicking into any effort will Give you special coverage for that effort.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, you can click into individual areas of this report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also shows a click map, so It’s possible to see how your readers interacted to another.
Reports for automations are Available under the’Automations’ tab, although I found these to be less insightful than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and most will find the available data more than enough to meet their needs.
What is email advertising with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you have used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something which certainly can’t be said for each and every email advertising program.
After setting your trigger, you can begin adding steps to your workflow.
These steps can be anything from sending an email, adding a Postpone, a conditional split, or an act, like transferring a contributor or upgrading their records.
Here’s a simple workflow I set together, where readers Are unsubscribed when they don’t open my email within seven days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional elements. (Split, Go To, Goal, etc.)
For Instance, there’s currently no automation for transferring Subscribers directly into another automation.
That being said, most of these actions can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It’s simply not as efficient…. yet.
Another matter of efficacy here is when generating new emails In the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your subject line that appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, however, as Soon as You’ve established your email, clicking on the ‘Done editing’ button will guide you straight back to the automations workflow rather than the usual sending options.
Ultimately, your email address will probably be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation cube, which means you can get an idea about what it contains at a glimpse.
While this procedure may seem like A grind on paper, it is really much faster than what I’m utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, you’ll probably find that this downgrade in performance.
It’s quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there’s one type of automation You won’t find in MailerLite, also that I think it’s important to highlight.
The ability to activate an automation (or measure ) based on the way Readers interact with the webpages on your site.
This Sort of behavioral targeting just is not available in MailerLite right now, so if it’s something you use or plan to utilize, you may want to skip this one. Esputnik
The cost of MailerLite is no doubt one of those tools largest Selling things, and let us face it, most of us love a fantastic deal.
For starters, they offer an unlimited free plan that includes All features (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding on your emails using this plan, it’s still an amazing option for anyone starting out.
And what about the premium plans?
It turns out, at around half of the Price of this rivalry generally, MailerLite is undoubtedly among the least expensive options on the industry. Additionally, if you’re willing to pay yearly, you are also able to get an even better discount.
In Reality, I have not been able to find anything that does exactly the same job, cheaper.
MailerLite is one of the few advertising tools to interrupt The (very crowded) sector in recent decades, which is no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you In the remarks. Esputnik