Description of Getresponse Epractize Labs Email Marketing Software
Getresponse is primarily an email Advertising program Which Allows you to: Epractize Labs Email Marketing Software
Import and host a mailing list and also catch data onto it
create newsletters that could be sent to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing solution.
Besides email advertising, it also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does it provide all the key stuff you’d expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down to the key features to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email service and various online tutorials / resources.
Sadly, the telephone service has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer these two stations – if phone service is a deal-breaker for you then you might want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I have not had to use it quite often (a good thing) but once I’ve I’ve found it for a small mixed bag (less of a fantastic thing). Some of those live chat support I’ve received has been outstanding, and I have not had to wait too much time to chat with an agent; the email support less so.
Some of the feedback I have from our readers does suggest that there do have to be improvements made concerning the caliber of support Getresponse offer. Much like a number of these kinds of businesses, I anticipate it boils down to who you get daily. Epractize Labs Email Marketing Software
Getresponse provides some very comprehensive analytics and reporting options. You get all the basics of track – open rate, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify people who didn’t participate with an e-newsletter you shipped and set them in a segment of readers that you can then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action on your mails, and time your prospective mailouts based on this info
’email ROI’: by incorporating some tracking code to your post-sales webpage on your site, you can find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user information – you could click one of your readers and see where they signed from, where they are found and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales tracking) but Getresponse’s reporting application is definitely one of most fully featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided from the box look a bit dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and vision easily enough with all the controls supplied; and of course there is nothing to stop you designing your HTML email template and minding the code for it.
Additionally, you will find tons of templates to choose from — over 500 — and they are presented in easy-to-understand categories, so it is generally pretty straightforward to find a good starting point for a template and then edit it until you’re delighted with the design.
If you are really unhappy with the templates offered by Getresponse, there is also the option of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options are not very extensive (just 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements which could be made in this area. Epractize Labs Email Marketing Software
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you — you can set them up so that immediately after somebody signs up to a mailing list, they receive a welcome message in the company; a week after they can receive a discount offer for some of your products or services; 3 weeks later they could receive an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the example above, and also action-based messages can be triggered by user actions or information, such as:
subscriptions to certain lists
changes connected tastes
finished trades / goals
changes in user data
Lately Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a certain link etc..
This kind of functionality goes far beyond what’s traditionally been available from autoresponders, and lets you create a user journey that can be customised to the nth level.
For a fast overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available to the more expensive plans – the’Pro’ plan and upward. Epractize Labs Email Marketing Software
Landing page Builder
Online advertising campaigns that make use of landing pages will usually generate far more leads if, rather than simply directing individuals to some (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse offers something quite beneficial in this respect that most of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which could only be displayed 1,000 times per month.
Additionally, and above all, you can’t use the landing page A/B testing functionality on the least expensive Getresponse program (where the system indicates a sample of your users different variations of your landing page, computes conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they’re certainly a useful feature – then it’s definitely worth considering one of the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on for an additional $15 a month, however very frustratingly, although the add-on allows you to display an infinite number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive programs (which I suppose is what Getresponse would like you to do) .
Getresponse was before its rivals for quite a while using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a reactive record of your e-newsletter – you just hit on a’mobile preview’ button to get an instant snapshot of your email resembles on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone preview around, so you may preview what your own email looks like when the display is used in either portrait or landscape mode. Epractize Labs Email Marketing Software
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is the necessity to export data to CSV and back into your email marketing tool in order to perform mailouts (or the need to export info from your email marketing tool in your CRM to add leads to it).
So when I watched Getresponse lately introducing a new CRM attribute in their plans I was intrigued – that could potentially eliminate all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it in order to perform rather basic tasks: you can create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
You can add a contact to a particular stage on a revenue pipeline depending on the page of your site they completed a form on;
you could then send a automated email tailored to this pipeline period a couple of days later;
and based on the actions they took in regards to that email (clicking on a particular link ) you could automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It is very smart stuff, and I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all good news on the CRM front there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a record of this communication from the contact’s history. There’s currently no way of doing so with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And strangely, when you click a contact in a bargain pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you have delivered to your prospects are not displayed. To see this, you need to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing this does not display their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, add a bargain and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a bargain directly to a pipeline and then enter the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the stuff it can perform on the automation side is impressive. I’m hopeful that this attribute becomes developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the idea of having your email database along with your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very aggressive also compared to established webinar solutions. By way of example, one of the leading webinar providers, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You can even buy webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key competitors, especially when you believe that you can link it in using a built-in CRM tool (more on that in a moment). Epractize Labs Email Marketing Software
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously a very important point to look at when selecting an email marketing instrument.
Not all email advertising providers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it in their own site:
At GetResponse we are frequently asked about the quality of the deliverability rate. Since deliverability depends on many things, including the content of your messages, the deliverability rate may vary for every mailing. For all our clients collectively, nevertheless, we are proud to say our general deliverability rate currently stands at 99%.
Clearly you’re going to need to choose the organization’s word for this, but assuming it’s true, it is a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of each message on your email analytics – this is something that I haven’t encountered on competing goods’ metrics. A thumbs up for it.
I do have to pull Getresponse up on one thing relating to deliverability nevertheless: to guarantee a high deliverability speed, it is advisable to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I have not struck any deliverability problems using the less costly plans, competing products do not make you invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or a’double click’ process.
If you use use one opt-in procedure, the individual registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it really easy for users to sign up for your mailing list; additionally, it generally increases conversion rate and so the number of readers on your record. A double opt-in procedure is best for verifying the people subscribing to a record are using real email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. are calculated based on a list containing just email addresses).
The fantastic news is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds pretty good — but to tell the truth, I think there is a great deal of room for improvement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controls are offered by Getresponse to switch forms on or off on particular devices or individual pages of your website. At the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I connect my Getresponse into some growth-hacking tool named Sumo (this enables me to change pop-ups off for mobile users, in addition to display forms exactly as I’d love to and on the webpages I need ). Epractize Labs Email Marketing Software
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes locating certain functionality a bit tricky at times).
One place I think that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of articles and transfer them around an e-newsletter, in practice it’s fairly user friendly to use and can cause accidental deletion of content, or positioning of it in the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it will make for a helpful tool – it’s only that the execution of it could be rather better.
Also, as described above, the CRM tool could be better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial which Getresponse supplies is fully operational and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a product I don’t use” scenario.
The only down side to this free trial is that it restricts the number of subscribers you can send to to 1000. It would be good if that could be increased a little, as it would help potential users try the tool out in more’real-world’ scenarios.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, several additional kinds of strategy to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: that starts at $1199, using exact pricing depending on prerequisites (if you’re considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than most competing platforms. Epractize Labs Email Marketing Software
Distinctions of Each Strategy
Each of the Getresponse plans cover the important basics — key characteristics include:
The ability to import, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
landing pages – you can only avail of all landing pages that enable split testing and boundless views if you’re on a’Guru’ plan or higher
Webinars – that functionality isn’t accessible whatsoever on the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially if you have a fairly high number of email addresses onto your own database.
By way of example, if you have a mailing list containing between 9,000 and 10,000 records which you want to send an unlimited number of emails per month to, then you might find that hosting it using Getresponse prices $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses on your database however on the number of emails you send per month too. If you are delighted to limit the amount of emails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The sole well-known service that I could think of that comes in significantly more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your list, it may occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less operational offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing suppliers — especially Mailchimp – provide free accounts for users with a few records (but these do not supply the entire assortment of features that you get on a paid plan).
As stated before, if you are prepared to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors do not yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about attributes? Epractize Labs Email Marketing Software
Getresponse represents one of the more cost-effective tactics to host and speak using an email database.
It’s also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to think of any rival product that offers this’all around’ proposal, and it is what proceeds to persuade us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements could be made to the data capture forms also, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the service offering.
Overall though I rate Getresponse very highly – you get substantial bang for your buck with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in some cases, substantially so) whilst offering as much, if not more functionality as them.
The reductions you receive when paying for one or two years of service are extremely generous – you’ll be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its reporting and comprehensive split testing features are powerful.
Getresponse is clear about deliverability rates, publishing characters on its website and providing deliverability statistics for person e-newsletters that you send.
It offers a very flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone versions of your e-newsletters really readily.
It comes with a useful landing page founder – but bear in mind that you have to be on a more expensive plan to get the fully functional version of this.
You can try all its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms provided are not responsive and you can not control when and in which they’re displayed on your site.
CRM performance has to be improved considerably before it can be considered a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem marginally less slick than those supplied by competing goods.
The pricing structure is a little confusing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages to to 1000.
The landing page addition doesn’t allow you to execute A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Epractize Labs Email Marketing Software