Description of Getresponse Enterprise Level Email Marketing Software
Getresponse is primarily an email Advertising app Which Allows you to: Enterprise Level Email Marketing Software
Import and host a mailing list and catch data onto it
create newsletters that could be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s getting more of an’all-in-one’ marketing solution.
In addition to email advertising, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does this provide all the crucial stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down into the key features to find out.
Up until quite recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email support and assorted online tutorials / tools.
Regrettably, the telephone service has now been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer both of these stations – if phone service is a deal-breaker for you you might wish to consider Aweber, which still supplies it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I’ve never needed to use it quite frequently (a good thing) but once I have I’ve discovered it for a small mixed bag (less of a fantastic thing). Some of those live chat support I have received was outstanding, and I have not needed to wait too long to chat with a broker; the email support less so.
Some of the comments I have from our readers does indicate that there do need to be improvements made concerning the caliber of support Getresponse offer. Much like a lot of these types of companies, I expect it boils down to who you get on the day. Enterprise Level Email Marketing Software
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of course – open speed, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot individuals who didn’t participate with an e-newsletter you shipped and set them in a section of subscribers that you may then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers do it on your emails, and period your prospective mailouts based on this info
’email ROI’: by adding some tracking code into your post-sales page on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user information – you could click one of your readers and see where they signed up from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales monitoring ) however Getresponse’s reporting tool is definitely one of most fully featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied out of the box seem a bit dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough using the controls provided; and of course there is nothing to prevent you simply designing your HTML email template and minding the code for it.
Furthermore, there are tons of templates to choose from — over 500 — and they are presented in easy-to-understand classes, therefore it is generally pretty simple to find a good beginning point for a template and edit it before you’re happy with the design.
If you are really not pleased with the templates provided by Getresponse, there is also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t so extensive (just 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely some improvements that could be made in this area. Enterprise Level Email Marketing Software
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you personally — you can set them up so that immediately after somebody signs up to your mailing list, they receive a welcome message from your business; a week after they can get a discount offer for a number of your goods or services; three weeks after they could obtain an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the example above, and action-based messages may be triggered by user actions or information, for example:
contributors to certain lists
changes in contact preferences
finished trades / targets
changes in consumer data
Lately Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a certain link .
This kind of functionality goes way beyond what’s traditionally been on offer from autoresponders, and lets you create an individual journey that can be customised to the nth level.
For a quick overview I’d suggest having a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available on the more expensive plans – the’Guru’ plan and up. Enterprise Level Email Marketing Software
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads if, rather than simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture form.
Getresponse offers something quite beneficial in this respect that the majority of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, that could simply be displayed 1,000 times a month.
Also, and very importantly, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse program (where the machine shows a sample of your users different variations of your landing page, computes conversion speeds, and ultimately rolls out the best performing landing page mechanically ).
If you are serious about landing pages – plus they’re certainly a helpful feature – then it is definitely worth considering among the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an additional $15 per month, but quite frustratingly, although the add-on allows you to display an unlimited number of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the more expensive plans (which I suppose is what Getresponse would like you to do!) .
Getresponse was before its rivals for quite some time with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit on a’mobile preview’ button to get a quick snapshot of your email resembles on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone preview around, so that you may preview what your email looks like when the display is employed in either portrait or landscape style. Enterprise Level Email Marketing Software
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is the necessity to export information to CSV and back to your email marketing instrument in order to perform mailouts (or the need to export data from the email marketing tool into your CRM to add prospects to it).
When I watched Getresponse recently introducing a new CRM feature into their plans I had been intrigued – that could potentially eliminate all that info exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool as you can only use it in order to carry out rather basic tasks: you could create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline phase.
An example of how to use this operation would be as follows:
You can add a contact to a particular point on a revenue pipeline based on the page of your website that they completed a form ;
you can then send a automated email tailored to that pipeline period a couple of days later;
and based on the action they took with regard to that email (clicking on a particular link etc) you can automatically move them on another stage of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and I can’t think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a record of this communication from the contact’s history. There is now no method of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And strangely, when you click a contact within a deal pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your leads aren’t displayed. To see this, you have to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and click in their details. But guess what? Doing so doesn’t display their history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, add a bargain and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a bargain right to a pipeline and then enter the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new feature and the things it could perform on the automation side is impressive. I’m hopeful that this attribute gets developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the notion of getting your email database and your webinar tool under the exact same roof is very attractive.
The pricing is also very aggressive also by comparison to established webinar solutions. For instance, among the primary webinar services, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ plan allows you to host a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might even buy webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you will need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key rivals, especially once you believe you could link it in using a built-in CRM tool (more about this in a minute ). Enterprise Level Email Marketing Software
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always an important thing to check at when choosing an email marketing tool.
Not all email marketing providers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it on their own site:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Since deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For our customers jointly, however, we’re pleased to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to have to choose the company’s word for this, but supposing it’s true, it is a good speed and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of each message on your email analytics – this is something that I haven’t struck on competing goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse on something relating to deliverability however: to ensure a high deliverability speed, it’s a good idea to use a system called DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I have not struck any deliverability difficulties using the less costly plans, competing goods do not force you to invest in a more expensive plan to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or a’double opt-in’ process.
If you utilize one opt-in procedure, the person registering to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it really easy for users to subscribe to a mailing list; it also generally increases conversion rate and therefore the amount of subscribers on your list. A dual opt-in procedure is best for verifying the people subscribing to your record are using real email addresses and leads to cleaner information and more precise stats (because receptive rates etc. are calculated according to a list containing just real email addresses).
Now, the good news here is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds quite fine — but to be honest, I think there is a great deal of room for advancement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controls are provided by Getresponse to switch forms on or off on particular devices or individual pages of your website. In the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I connect my Getresponse to a growth-hacking tool named Sumo (that enables me to change pop-ups off for mobile users, as well as display forms precisely as I’d love to and on the webpages I need ). Enterprise Level Email Marketing Software
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain performance a bit tricky at times).
One area I feel that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to create blocks of articles and transfer them around an e-newsletter, in practice it is fairly user friendly to use and may cause accidental deletion of material, or placement of it in the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will make for a helpful tool – it’s just that the execution of it might be somewhat better.
Also, as described above, the CRM tool could be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial that Getresponse provides is completely operational and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity I do not use” scenario.
The only down side to this free trial is that it restricts the number of subscribers it is possible to send to 1000. It would be good if this could be raised a little, as it might help potential users try out the tool in more’real world’ scenarios.
There are three main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional kinds of plan to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: that starts at $1199, with exact pricing based on prerequisites (if you are interested in the”Enterprise” program, you will need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than many competing platforms. Enterprise Level Email Marketing Software
Distinctions of Every Strategy
All the Getresponse plans cover the important basics — key features include:
The ability to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
landing pages – you can simply avail of landing pages which enable split testing and boundless views if you are on a’Guru’ program or higher
Webinars – this performance is not available at all on the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, particularly if you’ve got a fairly large number of email addresses on your own database.
By way of example, in case you have a mailing list containing between 9,000 and 10,000 records which you wish to send an unlimited number of mails per month to, you might find that hosting it using Getresponse prices $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses in your database but on how many emails you send per month too. If you’re delighted to limit the number of mails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service that I could think of that comes from significantly more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on how big your listing, it may occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if less functional offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — notably Mailchimp – offer free account for users that have a small number of records (but these do not supply the full range of features that you get on a paid program ).
As mentioned before, if you’re ready to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about attributes? Enterprise Level Email Marketing Software
Getresponse represents one of the more cost-effective tactics to host and communicate with an email .
It is also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any rival product that delivers this’all round’ proposition, and it is what proceeds to convince us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements can be made into the data capture forms also, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the support offering.
All in all though I rate Getresponse very tremendously – you receive considerable bang for your buck with this item.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to use an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some situations, substantially so) whilst supplying as much, if not more functionality as them.
The reductions you receive when paying for one or two decades of support are very generous – you’ll be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its own reporting and thorough split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing figures on its own site and supplying deliverability statistics for person e-newsletters you send.
It offers a very flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters really easily.
It includes a helpful landing page creator – but keep in mind that you have to be on a more expensive plan to get the fully operational version of this.
You are able to try out all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms provided aren’t responsive and you can’t control when and where they’re displayed on your site.
CRM performance needs to be improved considerably before it could be considered a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those provided by competing products.
The pricing structure is a little confusing, with users having to cover something of a premium to access the landing page creator tool.
The free trial limits the number of readers you can send messages into 1000.
The landing page add-on does not let you execute A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Enterprise Level Email Marketing Software