Description of Getresponse Enterprise Email Marketing Software
Getresponse is primarily an email Advertising app that allows you to: Enterprise Email Marketing Software
Import and host a mailing list and catch data on it
generate newsletters that could be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing solution.
In addition to email marketing, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does it provide all of the key stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down into the key features to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email support and assorted online tutorials / resources.
Regrettably, the telephone support has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer both of these channels – if phone service is a deal-breaker for you then you might wish to contemplate Aweber, which still supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I’ve never needed to use it very often (a fantastic thing) but once I’ve I’ve found it for a bit of a mixed bag (less of a good thing). A number of the live chat service I have received has been excellent, and I have not had to wait too long to talk to a broker; the email support less so.
Some of the feedback I have from our readers will indicate that there do need to be improvements made concerning the quality of support Getresponse offer. As with a lot of these types of businesses, I anticipate it boils down to who you get daily. Enterprise Email Marketing Software
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open speed, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the option to spot people who didn’t engage with an e-newsletter that you sent and put them in a segment of subscribers that you may then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it on your emails, and period your prospective mailouts based on this info
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail marketing.
Per-user information – you can click on one of your readers and see where they signed from, where they are found and which emails they have opened in the past.
Mailchimp and Aweber provide some similar reporting performance (particularly around sales tracking) however Getresponse’s reporting tool is definitely one of most fully featured on the market (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied out of the box look a bit dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, designs and imagery easily enough with all the controls supplied; and of course there’s nothing to stop you designing your HTML email template and minding the code for it.
Furthermore, you will find a lot of templates to choose from — over 500 — and they are presented in easy-to-understand classes, therefore it is generally pretty straightforward to find a good starting point to get a template and then edit it before you’re delighted with the design.
If you’re really not pleased with the templates offered by Getresponse, there’s also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options aren’t very extensive (only 11 templates are supplied – well short of the 700+ available for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think there are definitely some improvements that could be created in this area. Enterprise Email Marketing Software
Autoresponders are e-newsletters which are sent to your readers at intervals depending on you personally — you can put them up so that instantly after somebody signs up to a mailing list, they get a welcome message from the business; a week later they can get a discount deal for some of your products or services; 3 months later they could receive an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and action-based messages may be triggered by user actions or information, for example:
contributors to particular lists
changes connected tastes
completed transactions / targets
changes in user data
Recently Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a certain link etc..
This type of functionality goes way beyond what has traditionally been available from autoresponders, and lets you make an individual journey that can be customised to the nth degree.
To get a fast overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available to the more expensive programs – the’Pro’ plan and upward. Enterprise Email Marketing Software
Landing page Builder
Online advertising campaigns which make use of landing pages will typically create far more leads if, instead of simply directing individuals to some (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse offers something very beneficial in this regard that most of its competitors do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, which can only be displayed 1,000 times per month.
Also, and very importantly, you can not utilize the landing page A/B testing performance on the least expensive Getresponse program (whereby the system shows a sample of your users different variations of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – and they are certainly a useful feature – then it’s definitely worth looking at among the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an extra $15 per month, however quite frustratingly, even though the add-on permits you to display an infinite number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the pricier programs (which I suppose is exactly what Getresponse want one to do) .
Getresponse was before its competitors for quite some time using its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than many similar products when it comes to displaying a responsive preview of your e-newsletter – you just hit on a’mobile preview’ button to get a quick snapshot of what your email resembles on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone trailer around, so you may preview what your email looks like when the display is employed in either portrait or landscape style. Enterprise Email Marketing Software
Customer Relationship Management
One of the most frustrating aspects of utilizing many famous CRM tools is the need to export information to CSV and straight back into your email marketing instrument in order to do mailouts (or the necessity to export data from the email marketing tool into your CRM to include prospects to it).
So when I saw Getresponse lately introducing a new CRM attribute into their plans I was intrigued – that could possibly eliminate all that info exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it in order to perform quite basic jobs: you can create sales pipelines, add contacts to these and monitor activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how to use this functionality would be as follows:
You can add a contact to a specific point on a revenue pipeline depending on the page of your site they finished a form ;
you could then send them a automated email tailored to that pipeline stage a couple of days afterwards;
and dependent on the action they took in regards to this email (clicking on a certain link ) you can automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and that I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a list of the communication in the contact’s history. There’s now no method of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And strangely, when you click on a contact within a deal pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you have delivered to your leads are not displayed. To see this, you need to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to add a bargain directly to a pipeline and enter the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the stuff it could perform on the automation aspect is remarkable. I am hopeful that this attribute becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the idea of having your email database and your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very aggressive also compared to established webinar solutions. By way of example, among the leading webinar providers, Gotowebinar, charges $199 a month to sponsor webinars with as much as 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan allows you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might even buy webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host larger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key rivals, especially once you believe you could link it in using a built in CRM tool (more about that in a moment). Enterprise Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always a very important point to check at when choosing an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it on their own website:
At GetResponse we are often asked about the quality of the deliverability speed. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for each mailing. For our customers jointly, nevertheless, we are proud to say our general deliverability rate currently stands at 99%.
Clearly you’re going to need to choose the company’s word for this, but assuming it is accurate, it’s a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse actually provides you the deliverability rate of every message on your email analytics – that is something that I haven’t struck on competing products’ metrics. A thumbs up for it.
I do need to pull Getresponse up on one thing relating to deliverability however: to guarantee a high deliverability rate, it’s a good idea to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I’ve not struck any deliverability difficulties using the cheaper plans, competing products do not force you to invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you utilize a single opt-in procedure, the person signing up to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one sampling procedure is that it makes it very easy for users to subscribe to a mailing list; additionally, it generally increases conversion rate and so the amount of subscribers on your record. A double opt-in process is better for verifying the folks subscribing to your record are using real email addresses and leads to cleaner data and more precise stats (because receptive rates etc. ) are calculated based on a list comprising just real email addresses).
The fantastic news here is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds pretty fine — but to tell the truth, I think there is a great deal of room for improvement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they are being watched on).
Additionally, no controllers are offered by Getresponse to switch forms on or off on specific devices or individual pages of your website. In the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I link my Getresponse into some growth-hacking tool named Sumo (this enables me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d like to and onto the webpages I want). Enterprise Email Marketing Software
Overall, Getresponse is pretty simple to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain functionality a bit tricky at times).
One area I feel that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of articles and move them about an e-newsletter, in practice it’s quite user friendly to use and can cause accidental deletion of content, or placement of it at the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does make for a useful instrument – it’s only that the implementation of it could be somewhat better.
Also, as described above, the CRM instrument might be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial which Getresponse provides is fully operational and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a product I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the amount of subscribers you can send to 1000. It would be useful if that could be increased a bit, as it might help potential users try the tool out in more’real world’ scenarios.
There are three main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, several additional kinds of strategy to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists transcend 100,000 email addresses: that starts at $1199, with accurate pricing based on requirements (if you are interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than many competing platforms. Enterprise Email Marketing Software
Distinctions of Each Plan
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
Landing pages – you can only avail of all landing pages which enable split testing and boundless views if you are on a’Pro’ plan or greater
Webinars – this performance is not available whatsoever on the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially in case you’ve got a fairly large number of email addresses onto your own database.
By way of instance, in case you have a mailing list comprising between 9,000 and 10,000 documents which you wish to send an unlimited number of emails per month to, you might discover that hosting it using Getresponse prices $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the number of email addresses on your own database however on the number of emails you send per month too. If you are happy to limit the number of mails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service that I could think of that comes from considerably more affordable is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on how big your list, it may occasionally be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if less operational offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — especially Mailchimp – offer completely free accounts for users with a small number of documents (but these don’t supply the entire range of features that you get on a paid plan).
As stated before, if you are prepared to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. But what about attributes? Enterprise Email Marketing Software
Getresponse represents one of the more cost-effective ways to host and communicate using an email .
It is also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any rival product that delivers this’all round’ proposal, and it’s what continues to convince us to utilize it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements could be made to the data capture types too, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the service offering.
Overall though I speed Getresponse very highly – you get substantial bang for your buck with this item.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to use an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some situations, substantially so) whilst supplying just as much, if not more functionality as them.
The reductions you receive when paying for one or two years of service are very generous – you’ll be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its own website and supplying deliverability data for individual e-newsletters you send.
It provides a very flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters very easily.
It includes a helpful landing page creator – but bear in mind that you have to be on a more expensive strategy to get the fully functional version of the.
You can try out all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms supplied are not responsive and you can’t control when and where they’re displayed on your website.
CRM performance needs to be improved substantially before it can be considered a substitute for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem marginally less slick than those supplied by competing products.
The pricing structure is a bit perplexing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial restricts the number of subscribers you can send messages into 1000.
The landing page add-on doesn’t allow you to execute A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Enterprise Email Marketing Software