Description of Getresponse Enterprise Email Marketing Software Comparison
Getresponse is primarily an email marketing app Which Allows you to: Enterprise Email Marketing Software Comparison
Import and host a mailing list and catch data onto it
generate newsletters that can be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it is getting more of an’all-in-one’ marketing alternative.
Besides email advertising, it also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does it provide all the crucial stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down to the key qualities to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email support and various online tutorials / resources.
Sadly, the telephone support has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer both of these channels – if phone service is a deal-breaker for you then you may wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I have not had to use it very frequently (a good thing) but when I’ve I have discovered it to be a bit of a mixed bag (less of a fantastic thing). A number of those live chat service I have received was outstanding, and I have not needed to wait too long to talk to a broker; the email support .
Some of the feedback I’ve got from our readers will indicate that there do have to be improvements made in terms of the quality of support Getresponse offer. Much like a lot of these types of businesses, I expect it often boils down to that you get daily. Enterprise Email Marketing Software Comparison
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot individuals who didn’t engage with an e-newsletter that you sent and put them in a segment of subscribers which you may then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it on your mails, and period your future mailouts based on this information
’email ROI’: by adding some monitoring code into your post-sales page on your website, you can find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user information – you can click on one of your subscribers and see in which they signed from, where they are located and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (particularly around sales monitoring ) however Getresponse’s reporting application is definitely one of most featured on the market (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided from the box seem somewhat dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough with all the controls supplied; and of course there’s nothing to prevent you designing your HTML email template and minding the code for it.
Furthermore, you will find tons of templates to choose from — around 500 — and they are presented in easy-to-understand classes, so it is generally pretty simple to find a good starting point to get a template and then edit it until you are delighted with the plan.
If you are really not pleased with the templates offered by Getresponse, there’s also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options aren’t very extensive (just 11 templates are provided – well short of the 700+ accessible for regular newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think that there are definitely some improvements which could be created in this region. Enterprise Email Marketing Software Comparison
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you personally — you can put them up so that immediately after someone signals up to your mailing list, they get a welcome message from your company; a week later they could receive a discount deal for some of your products or services; 3 months after they could receive an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and action-based messages can be triggered by user actions or advice, such as:
subscriptions to particular lists
changes in contact tastes
finished trades / targets
changes in user information
Lately Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a specific link .
This kind of functionality goes way beyond what has traditionally been available from autoresponders, and allows you to create an individual journey which can be customised to the nth level.
To get a fast overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available on the more expensive programs – the’Pro’ plan and up. Enterprise Email Marketing Software Comparison
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads if, rather than simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse offers something quite beneficial in this respect that most of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just produce one landing page, that could only be displayed 1,000 times per month.
Also, and very importantly, you can’t use the landing page A/B testing functionality on the cheapest Getresponse plan (where the machine shows a sample of your customers different versions of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – and they’re unquestionably a helpful feature – then it is definitely worth considering among the costlier Getresponse plans.
You can purchase the Landing Pages feature as an add-on to get an additional $15 a month, however very frustratingly, although the add-on permits you to show an infinite number of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I would just go for one of the pricier programs (which I guess is what Getresponse want you to do!) .
Getresponse was ahead of its rivals for quite some time with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a responsive record of your e-newsletter – you just hit on a’mobile preview’ button to get a quick snapshot of what your email resembles on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone trailer around, so you can preview what your email looks like when the display is used in either portrait or landscape mode. Enterprise Email Marketing Software Comparison
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is that the necessity to export information to CSV and back to your email marketing instrument in order to perform mailouts (or the necessity to export data from the email marketing tool into your CRM to include leads to it).
So when I watched Getresponse lately introducing a new CRM attribute into their plans I was intrigued – that could potentially eliminate all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it to carry out quite basic jobs: you can create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a specific stage on a sales pipeline depending on the page of your website they finished a form on;
you could then send them a automated email tailored to that pipeline stage a few days afterwards;
and based on the actions they took in regards to that email (clicking on a particular link ) you can automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and that I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front — there are some big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a record of the communication from the contact’s history. There’s now no method of doing this with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or customers.
And oddly, if you click a contact within a deal pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you have delivered to your leads are not displayed. To see this, you have to go out of the CRM section of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing this does not display their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, include a deal and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal right to a pipeline and enter the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the things it could perform on the automation aspect is impressive. I’m hopeful that this attribute becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the notion of getting your email database along with your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very competitive too compared to based webinar solutions. For instance, among the leading webinar providers, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can actually do the same (and a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program permits you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can also purchase webinars performance as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant edge over its key competitors, especially when you consider you could connect it in with a built-in CRM tool (more on that in a minute ). Enterprise Email Marketing Software Comparison
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is obviously a very important point to look at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it on their site:
At GetResponse we are frequently asked about the quality of the deliverability speed. Because deliverability depends on many things, including the content of your messages, the deliverability rate may vary for each mailing. For our customers collectively, however, we’re proud to say our general deliverability rate now stands at 99%.
Obviously you’re going to need to take the company’s term for this, but supposing it’s true, it’s a fantastic speed and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually gives you the deliverability rate of each message on your email analytics – that is something I have not encountered on competing goods’ metrics. A thumbs up for this.
I do need to pull Getresponse on something concerning deliverability nevertheless: to ensure a high deliverability speed, it’s advisable to use a system called DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I have not encountered any deliverability problems utilizing the less costly plans, competing products don’t force you to invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you utilize one opt-in process, the individual signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single sampling procedure is that it makes it very simple for users to subscribe to a mailing list; it also generally increases conversion rate and therefore the number of readers on your record. A dual opt-in procedure is better for verifying that the folks subscribing to your record are using real email addresses and leads to cleaner data and more precise stats (because receptive rates etc. ) are calculated according to a list comprising only real email addresses).
Now, the good news here is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that all this sounds quite good — but to be honest, I think there’s a great deal of room for advancement with regard to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controls are offered by Getresponse to change forms off or on on particular devices or pages of your site. In the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I connect my Getresponse to some growth-hacking tool named Sumo (that enables me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d like to and onto the webpages I want). Enterprise Email Marketing Software Comparison
On the whole, Getresponse is really simple to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain functionality a little bit tricky at times).
One area I think that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of articles and move them around an e-newsletter, in practice it is quite user friendly to use and can cause accidental deletion of content, or positioning of it in the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does result in a useful tool – it is just that the execution of it might be somewhat better.
Additionally, as explained above, the CRM instrument might be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse supplies is fully operational and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is that it limits the number of readers you can send to to 1000. It would be good if that could be raised a little, as it would help potential users try out the tool in more’real world’ situations.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional kinds of strategy to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers whose lists exceed 100,000 email addresses: that starts at $1199, using exact pricing depending on prerequisites (if you are considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than many competing platforms. Enterprise Email Marketing Software Comparison
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant basics — key features include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
landing pages – you can simply avail of all landing pages which enable split testing and unlimited views if you are on a’Guru’ plan or greater
Webinars – this performance isn’t available whatsoever around the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, especially if you’ve got a fairly high number of email addresses on your database.
For instance, if you have a mailing list containing between 9,000 and 10,000 documents that you want to send an infinite number of emails per month to, you might discover that hosting it using Getresponse costs $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses on your own database however on the number of emails you send a month too. If you’re delighted to set a limit on the number of emails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially greater than Getresponse’s.
The only well-known service I can think of that comes from significantly more affordable is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your listing, it might occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less operational offering for $12 per month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — notably Mailchimp – offer completely free accounts for users with a few documents (but these don’t supply the full assortment of features that you get on a paid plan).
As mentioned before, if you are prepared to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about features? Enterprise Email Marketing Software Comparison
Getresponse represents among the more cost-effective ways to host and communicate using an email .
It is also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any rival product that offers this’all around’ proposal, and it’s what proceeds to persuade us to use it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements could be made to the data capture forms also, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the service offering.
All in all though I speed Getresponse very highly – you get considerable bang for your dollar with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are happy to utilize an’Email’ program, Getresponse is cheaper than most of its key competitors (in some situations, significantly so) whilst offering as much, if not more performance as them.
The reductions you get when paying for a couple of years of service are very generous – you’ll be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its own reporting and thorough split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing figures on its website and providing deliverability data for individual e-newsletters that you send.
It offers a very flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters very readily.
It includes a helpful landing page founder – but keep in mind that you have to be on a more expensive plan to get the fully functional version of this.
You can test all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The data capture forms provided are not responsive and you can’t control when and in which they’re displayed on your website.
CRM functionality needs to be improved considerably before it can be considered a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those supplied by competing goods.
The pricing arrangement is a little confusing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages to to 1000.
The landing page addition does not let you perform A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Enterprise Email Marketing Software Comparison