Description of Getresponse Enterprise Email Marketing
Getresponse is primarily an email Advertising program that allows you to: Enterprise Email Marketing
Import and host a mailing list and capture data on it
create newsletters which could be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing alternative.
Besides email marketing, it also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is arguably among the most comprehensive out there.
Not only does this provide all the crucial stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down to the key qualities to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email support and various online tutorials / resources.
Sadly, the telephone support has now been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer you both of these channels – if phone support is a deal-breaker for you then you might want to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have never needed to use it quite often (a good thing) but once I have I have found it to be a small mixed bag (less of a fantastic thing). Some of those live chat service I have received has been outstanding, and I haven’t had to wait too much time to talk to an agent; the email support .
Some of the feedback I’ve got from our readers will indicate that there do have to be improvements made in terms of the quality of support Getresponse offer. As with a lot of these kinds of businesses, I anticipate it boils down to that you get daily. Enterprise Email Marketing
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of track – open rate, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot individuals who did not participate with an e-newsletter that you sent and put them in a section of subscribers that you may then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it in your mails, and period your prospective mailouts based on this info
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in email advertising.
Per-user info – you can click on one of your subscribers and see where they signed up from, where they are found and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (particularly around sales tracking) but Getresponse’s reporting tool is definitely one of most fully featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied from the box look somewhat dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough using the controls provided; and of course there is nothing to prevent you simply designing your HTML email template and importing the code for this.
Furthermore, you will find tons of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, so it’s generally pretty simple to locate a good beginning point to get a template and edit it before you are happy with the design.
If you are really not pleased with the templates provided by Getresponse, there is also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options aren’t very extensive (only 11 templates are provided – well short of the 700+ available for regular newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements that could be created in this region. Enterprise Email Marketing
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you — you can put them up so that instantly after someone signs up to your mailing list, they get a welcome message from your company; a week after they can receive a discount deal for a number of your goods or services; 3 weeks later they could receive an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the illustration above, and action-based messages can be triggered by user actions or advice, for example:
subscriptions to particular lists
changes in contact tastes
finished transactions / goals
changes in user information
Lately Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a specific link .
This type of functionality goes far beyond what has traditionally been on offer from autoresponders, and lets you create a user journey which may be customised to the nth level.
To get a quick overview I’d suggest having a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available to the more expensive plans – the’Guru’ plan and up. Enterprise Email Marketing
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads if, rather than simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse provides something quite beneficial in this respect that the majority of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create one landing page, which could simply be displayed 1,000 times a month.
Also, and very importantly, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse plan (where the machine shows a sample of your customers different variations of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they’re certainly a helpful feature – then it’s definitely worth considering one of the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on for an additional $15 a month, but quite frustratingly, even though the add-on permits you to display an infinite number of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the pricier programs (which I suppose is exactly what Getresponse want you to do!) .
Getresponse was before its rivals for quite a while using its responsive email design performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit a’mobile preview’ button to get an instant snapshot of your email resembles on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone preview around, so that you may preview what your own email looks like when the display is employed in either portrait or landscape style. Enterprise Email Marketing
Customer Relationship Management
Among the most frustrating facets of using many well-known CRM tools is that the necessity to export information to CSV and back to your email marketing instrument as a way to do mailouts (or the necessity to export data from your email marketing tool into your CRM to include leads to it).
When I saw Getresponse lately introducing a new CRM feature in their plans I was intrigued – this could possibly eliminate all that info exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it to perform rather basic jobs: you can create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline stage.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a particular stage on a revenue pipeline depending on the page of your site they finished a form on;
you could then send a automated email tailored to this pipeline period a few days afterwards;
and based on the action they took in regards to that email (clicking on a certain link etc) you can automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It is very smart stuff, and I can not think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front — there are a few big things missing from Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a list of this communication in the contact’s history. There’s now no method of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And oddly, if you click on a contact within a deal pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you have sent to your prospects are not displayed. To see this, you have to go from the CRM section of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing this does not display their deal history.
Task management is non-existent also: Unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is difficult. You need to add contacts to a list , then go to the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and then enter the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the stuff it can do on the automation aspect is impressive. I’m optimistic that this attribute becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the notion of having your email database and your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very competitive too compared to based webinar solutions. For instance, one of the primary webinar services, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ program permits you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You might even purchase webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It’s not clear what your choices are if you will need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key competitors, especially when you believe you could link it in with a built in CRM tool (more on that in a minute ). Enterprise Email Marketing
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously a very important point to look at when choosing an email marketing tool.
Not all email marketing providers are that forthright about their deliverability prices; but Getresponse seems pretty open about this, with this to say about it on their website:
At GetResponse we are often asked about the quality of our deliverability speed. Since deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers jointly, nevertheless, we are proud to say our general deliverability rate currently stands at 99%.
Obviously you’re going to have to take the organization’s term for this, but supposing it is accurate, it is a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really provides you the deliverability rate of every message in your email analytics – this is something I haven’t encountered on competing products’ metrics. A thumbs up for it.
I really do have to pull Getresponse on one thing relating to deliverability nevertheless: to ensure a high deliverability speed, it is advisable to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I’ve not struck any deliverability difficulties using the less costly plans, competing goods don’t force you to invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you utilize one opt-in procedure, the individual signing up to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one opt-in process is that it makes it really simple for users to sign up for a mailing list; it also generally increases conversion rate and therefore the number of subscribers on your list. A dual opt-in procedure is better for verifying the people subscribing to a record are using real email addresses and contributes to cleaner data and more accurate stats (because open rates etc. ) are calculated based on a list containing only real email addresses).
Now, the good news is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse to be flexible about this.
You are probably thinking that all this sounds pretty fine — but to tell the truth, I think there’s a great deal of room for improvement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they are being viewed on).
Furthermore, no controls are provided by Getresponse to change forms off or on on specific devices or pages of your website. At the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I connect my Getresponse into a growth-hacking instrument called Sumo (this enables me to change pop-ups off for cellular users, in addition to display forms precisely as I’d love to and on the webpages I want). Enterprise Email Marketing
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain functionality a little bit tricky at times).
One place I feel that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of content and transfer them about an e-newsletter, in practice it is quite user friendly to use and may cause accidental deletion of material, or positioning of it in the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will result in a useful tool – it is just that the implementation of it could be somewhat better.
Additionally, as described above, the CRM instrument could be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial that Getresponse provides is fully operational and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product that I don’t use” scenario.
The only down side to the free trial is that it restricts the number of readers you can send to 1000. It would be useful if this could be raised a little, as it might help prospective users try out the tool in more’real world’ situations.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, several additional types of strategy to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: that begins at $1199, using accurate pricing depending on prerequisites (if you are considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Enterprise Email Marketing
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant fundamentals — key features include:
The ability to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
landing pages – you can simply avail of all landing pages which allow split testing and boundless views if you are on a’Pro’ plan or higher
Webinars – that functionality isn’t available whatsoever around the’Email’ plan and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, particularly if you have a fairly large number of email addresses onto your database.
By way of example, if you have a mailing list comprising between 9,000 and 10,000 documents that you wish to send an unlimited number of mails per month to, you might find that hosting it with Getresponse prices $65 monthly.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses on your own database but on the number of emails you send a month also. If you’re happy to set a limit on the amount of mails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service that I could think of that comes from significantly cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your list, it might occasionally be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if less functional offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing providers — especially Mailchimp – provide free accounts for users with a small number of documents (but these don’t supply the full assortment of features that you get on a paid plan).
As stated before, if you are ready to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about features? Enterprise Email Marketing
Getresponse represents one of the more cost-effective tactics to host and communicate using an email database.
It is also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any rival product that delivers this’all round’ proposal, and it’s what proceeds to convince us to utilize it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements can be made into the data capture types also, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the support offering.
All in all though I rate Getresponse very highly – you get substantial bang for your dollar with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in some cases, significantly so) whilst supplying just as much, if not more functionality as them.
The reductions you get when paying upfront for a couple of decades of service are extremely generous – you will be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not offered by any similar products.
Its own reporting and thorough split testing features are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its own site and providing deliverability statistics for person e-newsletters that you send.
It provides a very flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone versions of your e-newsletters really readily.
It comes with a helpful landing page creator – but keep in mind that you have to be on a more expensive strategy to get the fully functional version of the.
You can test all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms supplied aren’t responsive and you can’t control when and in which they’re displayed on your website.
CRM performance has to be improved considerably before it can be thought of as a substitute for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those supplied by competing goods.
The pricing arrangement is a bit perplexing, with users having to cover something of a premium to access the landing page creator tool.
The free trial restricts the amount of readers you can send messages to to 1000.
The landing page add-on does not let you perform A/B evaluations, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Enterprise Email Marketing