Introduction Emma Email Marketing
When I asked you to name an email Marketing instrument, what could you say? Emma Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email advertising continues to be Dominated by the identical big players for the previous decade. Which means that they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I’ll be tearing MailerLite from limb To limb to find out if it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Emma Email Marketing
Like most email marketing providers these days, you will need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information like your organization name, site, Industry, address, business size, record size and also the kind of content you plan to send.
Then, You Have to confirm your Website (or domain ).
This is still part of the approval process, and MailerLite will Simply inquire which email is related to that domain in order that they could email you a confirmation link.
Once you’ve completed those Measures, you’ll need to wait it out.
The MailerLite team will review your application, check your Site, and determine whether you’re a good fit for their services.
(Quite simply, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to create campaigns and perform with the features, but you will not be able to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these measures aren’t ideal for getting started, it Does help prevent malicious users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to handle The majority of your email marketing.
(We will get to automations soon, don’t worry.)
But if it’s a brand new blog post, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, together with the option of altering the subject line and email content.
– RSS campaign: Create a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few additional choices, most of these will follow The exact same step-by-step procedure of a normal campaign.
So let us walk you through it.
As Soon as You click on to create your effort, you’ll be asked to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from among their pre-designed email templates — which will move you into the dragn’ drop editor .
In the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the designs are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will select the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add different Types of articles to your email, including videos, merchandise columns, and societal links.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ choices where you can choose your groups or sections.
The tab also allows you To develop segment-like rules , in the event your targeting isn’t quite right.
Finally, before sending, you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that is instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Emma Email Marketing
Handling Your Clients
Possessing granular control over your subscribers is arguably one of The most essential facets of any email marketing software today.
Because highly personalized campaigns are necessary if You are looking to increase clicks, opens, and, most importantly, your conversions.
And while most providers Permit You to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they fulfill the Specified rules, and are automatically added or eliminated accordingly.
Here’s what establishing a rule looks like:
Notice how you can even combine Principles, in addition to an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are updated manually or via an Automation principle — that we’ll get to in a moment — and they have no value aside from what you call them.
As you start to use this platform, you’ll begin to understand Where Segments and Groups are typically used, but MailerLite offers a hand in the event you’re uncertain:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments allow you to lump multiple subscribers collectively based on a frequent denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the additional flexibility. In any case, they are optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their particular fields, such as name, company, and nation.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers together with Your custom field data in separate columns… or may simply add these fields to your forms which will only apply to future readers.
Here’s a screenshot of a test field I made and added into a form:
I will not go too much into the form Things here since I have an entire section on that below, but this is the approach I would recommend if you wanted to use this attribute.
Again, once you’ve gathered your custom field information from fresh Subscribers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I am barely scratching the surface Of what is possible with custom fields, but it is important to know that this is a feature you can use.
Overall, it is fair to say MailerLite has their contributor Management and personalization features on point. Emma Email Marketing
If you are not impressed by what you’ve seen so far, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it does offer a fantastic foundation to work from if, like most of us, you do not have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They finally do the same task; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and this is already better than a few dedicated solutions *Infection * WPBakery.
Along with the basic building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Decent pair of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover here.
Let us start with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your site to show it on particular pages.
Despite starting off super fundamental, the form designer lets you To personalize everything from the kind style, fields, background, title, enter fields and, of course, the button.
Form text may also be edited directly, which gives you a chance To visualize your copy in real-time.
It would’ve been nice to have Some templates, but as you know, there’s more to a form than simply its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form functions, including adding additional fields and setting a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, Which can replace the embedded kind and prevents users .
Last but surely not least, you Can check how your form screens on cellular by switching the toggle to reactive mode.
You won’t be able to make any layout changes , but it makes Sense to check, nevertheless.
So that’s an overview of this Embedded form but as I said before, you can also create popup forms in MailerLite.
While the majority of this installation Procedure is identical, you will find Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a fantastic base to work from and the editor is at least as easy to use for this form type.
Clicking on the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types This time around:
Contemplating paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup types.
And, like before, you can play the styling options to get it Matched up with your own branding.
Last, you can Select the near Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have both.
This is really where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any campaign will Give you special coverage for that effort.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of this report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so You can see how your readers interacted to another.
Reports for automations are Accessible under the’Automations’ tab, though I found to be less insightful than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will find the available data more than enough to meet their needs.
What’s email advertising without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you have ever used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something which certainly can’t be said for each and every email advertising program.
After setting your trigger, you can begin adding measures to your workflow.
These measures could be anything from sending an email, including a Postpone, a conditional split, or an action, such as transferring a contributor or updating their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed when they don’t open my email within seven days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional components. (Split, Go To, Goal, etc.. )
For Instance, there’s now no automation for moving Readers directly into a different automation.
That being said, most of these actions can still be achieved by moving Subscribers into different groups that activate new automation workflows. It’s simply much less efficient…. yet.
Another question of efficiency here is when generating new mails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your subject line that appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, however, as Soon as You’ve established your email, clicking the ‘Done editing’ button will direct you back into the automations workflow instead of the usual sending options.
Finally, your email will probably be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation block, which means it’s possible to find an idea of what it contains at a glimpse.
While this process may seem like A grind on paper, it’s actually much quicker than what I’m used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, so you’ll probably find that this downgrade in performance.
It is quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this section, there is 1 type of automation You will not find in MailerLite, also that I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on the way Readers interact with the pages on your site.
This kind of behavioral targeting only isn’t accessible MailerLite at this time, so if it’s something you use or intend to use, you might want to skip this one. Emma Email Marketing
The cost of MailerLite is no doubt one of those tools largest Selling things, and let us face it, most of us love a good bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding on your mails using this program, it’s still an wonderful alternative for anyone starting out.
And what about the top plans?
It ends up, at approximately half the Cost of the competition on average, MailerLite is by far one of the cheapest options available on the market. Plus, if you’re ready to pay annually, you can also get an even better discount.
In Reality, I haven’t been able to find anything that does the same job, cheaper.
MailerLite is among the few email advertising tools The (very crowded) sector in recent decades, and that’s no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you In the comments. Emma Email Marketing