Description of Getresponse Emails That Get Responses
Getresponse is primarily an email marketing app that allows you to: Emails That Get Responses
Import and host a mailing list and catch data onto it
generate newsletters that could be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it is becoming more of an’all-in-one’ marketing solution.
In addition to email advertising, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does it provide all of the key stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down into the key features to find out.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email support and various online tutorials / tools.
Sadly, the telephone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform suppliers only offer you both of these stations – if telephone support is a deal-breaker for you then you might wish to consider Aweber, which still supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse service, I’ve not had to use it very often (a good thing) but when I’ve I have discovered it to be a bit of a mixed bag (less of a fantastic thing). A number of those live chat service I’ve received has been excellent, and I haven’t had to wait too long to talk to an agent; the email service .
Some of the comments I have from our readers will suggest that there do have to be improvements made concerning the quality of service Getresponse offer. Much like a lot of these kinds of companies, I anticipate it often boils down to that you get daily. Emails That Get Responses
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of course – open rate, click-through, unsubscribe Prices and so on – but in addition to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot individuals who did not engage with an e-newsletter you sent and put them in a section of readers which you may then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action in your mails, and period your future mailouts based on this info
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your website, you can discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail marketing.
Per-user information – you can click one of your readers and see where they signed up from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting performance (especially around sales monitoring ) however Getresponse’s reporting application is definitely one of most fully featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied out of the box look somewhat dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, designs and imagery easily enough using the controls supplied; and of course there is nothing to prevent you designing your own HTML email template and importing the code for it.
Furthermore, you will find tons of templates to choose from — over 500 — and they are presented in easy-to-understand classes, so it’s generally pretty straightforward to find a good starting point to get a template and edit it until you’re delighted with the plan.
If you’re really not pleased with the templates provided by Getresponse, there’s also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options aren’t very extensive (just 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements which could be created in this area. Emails That Get Responses
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you personally — you can set them up so that immediately after someone signals up to your mailing list, they get a welcome message in the company; a week after they can receive a discount offer for some of your goods or services; 3 weeks later they could obtain an invitation to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the illustration above, and also action-based messages can be triggered by user actions or advice, for example:
contributors to certain lists
changes in contact preferences
completed transactions / goals
changes in consumer information
Lately Getresponse launched a new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a certain link etc..
This kind of performance goes far beyond what has traditionally been available from autoresponders, and allows you to make an individual journey which can be customised to the nth degree.
To get a quick overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available to the pricier plans – the’Guru’ plan and upward. Emails That Get Responses
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads in the event, instead of simply directing individuals to some (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse provides something quite useful in this regard that the majority of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create one landing page, that can simply be displayed 1,000 times a month.
Additionally, and very importantly, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse program (where the machine shows a sample of your users different variations of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they’re unquestionably a useful attribute – then it is definitely worth looking at one of the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an additional $15 per month, however very frustratingly, even though the add-on allows you to show an unlimited amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive plans (which I guess is what Getresponse want one to do!) .
Getresponse was ahead of its rivals for quite a while with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a reactive preview of your e-newsletter – you just hit a’mobile preview’ button to get a quick snapshot of your email looks like on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone trailer around, so that you can preview what your email looks like when the screen is used in either portrait or landscape mode. Emails That Get Responses
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is the necessity to export data to CSV and back into your email marketing tool as a way to perform mailouts (or the need to export info from your email marketing tool into your CRM to include prospects to it).
So when I watched Getresponse recently introducing a new CRM attribute into their plans I was intrigued – that could potentially eliminate all that data exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it in order to carry out quite basic tasks: you can create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a particular point on a sales pipeline depending on the page of your site they finished a form on;
you can then send a automated email tailored to that pipeline stage a few days afterwards;
and dependent on the action they took in regards to that email (clicking on a certain link ) you could automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and that I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all good news on the CRM front there are some big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a record of this communication from the contact’s history. There’s currently no way of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or clients.
And strangely, if you click a contact in a deal pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you’ve delivered to your prospects are not displayed. To see this, you have to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a bargain right to a pipeline and then input the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the stuff it could do on the automation side is remarkable. I’m hopeful that this attribute gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the idea of getting your email database along with your webinar tool under the same roof is extremely appealing.
The pricing is also very aggressive also by comparison to based webinar solutions. For example, one of the leading webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can even buy webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant edge over its key rivals, particularly when you consider that you can link it in with a built-in CRM tool (more on that in a minute ). Emails That Get Responses
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously an important point to check at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it on their own site:
At GetResponse we’re often asked about the quality of the deliverability speed. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for every mailing. For our clients jointly, nevertheless, we are proud to say our overall deliverability rate now stands at 99%.
Obviously you’re going to need to take the company’s term for this, but assuming it’s true, it is a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of every message on your email analytics – that is something that I haven’t struck on rival goods’ metrics. A thumbs up for this.
I do have to pull Getresponse on something relating to deliverability however: to ensure a high deliverability speed, it is advisable to use a system called DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I have not struck any deliverability problems utilizing the less costly plans, competing products don’t make you invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in process, the individual registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single opt-in process is that it makes it really easy for users to sign up for your mailing list; it also generally increases conversion speed and therefore the amount of subscribers on your record. A dual opt-in procedure is best for verifying that the folks subscribing to your record are using real email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. are calculated according to a list comprising only real email addresses).
Now, the good news is that Getresponse permits you to make use of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds quite good — but to tell the truth, I think there’s a lot of room for improvement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controls are offered by Getresponse to change forms off or on on specific devices or pages of your site. In the light of Google’s new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I link my Getresponse to a growth-hacking tool named Sumo (that enables me to change pop-ups off for mobile users, in addition to display forms precisely as I’d love to and on the pages I want). Emails That Get Responses
Overall, Getresponse is pretty simple to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain performance a bit tricky at times).
1 area I think that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of articles and transfer them about an e-newsletter, in practice it’s fairly user friendly to use and may cause accidental deletion of content, or placement of it at the incorrect part of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it will result in a helpful tool – it’s just that the execution of it might be rather better.
Also, as explained above, the CRM instrument could be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is fully operational and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is that it restricts the amount of subscribers you can send to to 1000. It would be useful if this could be raised a bit, as it would help potential users try out the tool in more’real world’ scenarios.
There are three chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional types of plan to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: that begins at $1199, using accurate pricing depending on requirements (if you are interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are much more generous than many competing platforms. Emails That Get Responses
Distinctions of Every Strategy
All the Getresponse plans cover the important fundamentals — key features include:
The capacity to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
landing pages – you can only avail of landing pages which allow split testing and unlimited views if you are on a’Guru’ plan or higher
Webinars – this functionality isn’t available whatsoever around the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially in case you have a reasonably large number of email addresses on your own database.
By way of instance, in case you have a mailing list containing between 9,000 and 10,000 records that you wish to send an unlimited number of emails per month to, you’ll discover that hosting it using Getresponse costs $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses in your database however on how many emails you send a month too. If you are delighted to limit the number of mails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The sole well-known service that I can think of that comes from significantly more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on how big your list, it might occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if much less functional offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing providers — especially Mailchimp – offer completely free account for users with a few records (but these do not supply the entire range of features that you get on a paid program ).
As mentioned earlier, if you are prepared to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. But what about attributes? Emails That Get Responses
Getresponse represents among the more cost-effective tactics to host and communicate using an email database.
It’s also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any rival product that offers this’all round’ proposition, and it is what continues to convince us to use it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, especially where the email designer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements can be made to the data capture types also, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the support offering.
Overall though I rate Getresponse very tremendously – you receive considerable bang for your dollar with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are pleased to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some situations, significantly so) whilst offering as much, or even more functionality as them.
The discounts you get when paying for one or two decades of support are extremely generous – you will be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its reporting and thorough split testing features are strong.
Getresponse is clear about deliverability rates, publishing characters on its site and supplying deliverability statistics for individual e-newsletters you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters really easily.
It includes a useful landing page creator – but keep in mind you need to be on a more expensive plan to get the fully functional version of the.
You can test out all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms supplied aren’t responsive and you can not control when and where they are displayed on your website.
CRM functionality has to be improved substantially before it could be considered a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look slightly less slick than those supplied by competing goods.
The pricing structure is a bit perplexing, with users having to pay something of a superior to access the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages to to 1000.
The landing page add-on does not let you perform A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Emails That Get Responses