Description of Getresponse Emailbrain
Getresponse is primarily an email marketing program that allows you to: Emailbrain
Import and host a mailing list and catch data onto it
create newsletters which could be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it is getting more of an’all-purpose’ marketing alternative.
In addition to email marketing, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does this provide all of the key stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down to the crucial features to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email service and various online tutorials / resources.
Regrettably, the phone service has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer you both of these stations – if phone service is a deal-breaker for you then you may want to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I’ve not had to use it very often (a good thing) but once I’ve I’ve found it for a small mixed bag (less of a good thing). Some of the live chat support I’ve received has been excellent, and I have not had to wait too long to talk to an agent; the email service less so.
Some of the comments I’ve got from our readers will suggest that there do need to be improvements made concerning the quality of service Getresponse offer. As with a lot of these types of companies, I expect it often boils down to that you get on the day. Emailbrain
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open speed, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to spot individuals who didn’t participate with an e-newsletter you shipped and set them in a segment of subscribers that you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it in your emails, and period your prospective mailouts according to this info
’email ROI’: by incorporating some tracking code to your post-sales page on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user info – you can click on one of your subscribers and see where they signed up from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting tool is definitely one of most fully featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied from the box seem somewhat dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, layouts and imagery easily enough with all the controls provided; and of course there is nothing to stop you simply designing your HTML email template and minding the code for this.
Furthermore, you will find a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, therefore it is generally pretty straightforward to find a good beginning point for a template and edit it until you’re delighted with the plan.
If you are really unhappy with the templates provided by Getresponse, there is also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options aren’t very extensive (just 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements that could be created in this region. Emailbrain
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you personally — you can put them up so that immediately after somebody signals up to your mailing list, they get a welcome message from the company; a week after they could get a discount offer for a number of your goods or services; three weeks after they could receive an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the example above, and also action-based messages may be triggered by user actions or information, for example:
contributors to particular lists
changes connected tastes
completed trades / targets
changes in user information
Lately Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a certain link etc..
This type of performance goes far beyond what has traditionally been on offer from autoresponders, and allows you to make an individual travel which may be customised to the nth degree.
For a fast overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available to the more expensive programs – the’Pro’ plan and up. Emailbrain
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads in the event, instead of simply directing people to some (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse provides something quite beneficial in this regard that most of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, that could simply be displayed 1,000 times per month.
Also, and above all, you can not use the landing page A/B testing functionality on the cheapest Getresponse program (whereby the system shows a sample of your customers different variations of your landing page, computes conversion speeds, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they’re certainly a helpful attribute – then it’s definitely worth considering one of the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an additional $15 a month, but quite frustratingly, although the add-on allows you to show an infinite number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the pricier programs (which I suppose is exactly what Getresponse would like you to do) .
Getresponse was ahead of its rivals for quite a while with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’mobile preview’ button for a quick snapshot of your email resembles on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone preview around, so you can preview what your own email looks like when the screen is employed in either portrait or landscape style. Emailbrain
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is the necessity to export data to CSV and back to your email marketing instrument in order to perform mailouts (or the need to export info from your email marketing tool into your CRM to add prospects to it).
So when I watched Getresponse lately introducing a new CRM feature into their plans I had been intrigued – this could possibly eliminate all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with the Getresponse CRM tool since you can only use it to carry out quite basic jobs: you can create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a specific stage on a revenue pipeline depending on the page of your site they completed a form on;
you could then send them a automated email tailored to that pipeline period a few days afterwards;
and based on the actions they took in regards to this email (clicking on a particular link etc) you can automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and that I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front — there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a list of this communication in the contact’s history. There’s currently no method of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And oddly, if you click on a contact in a bargain pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you’ve sent to your leads aren’t displayed. To see this, you have to go from the CRM section of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing this doesn’t exhibit their history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, include a bargain and hunt your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a deal right to a pipeline and then enter the contact details of your lead or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the things it can perform on the automation aspect is impressive. I am optimistic that this feature gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the notion of having your email database along with your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very aggressive too by comparison to established webinar solutions. By way of example, among the primary webinar services, Gotowebinar, charges $199 a month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program permits you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can also buy webinars performance as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key competitors, particularly when you believe you could link it in using a built in CRM tool (more on this in a moment). Emailbrain
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously a very important thing to look at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it in their site:
At GetResponse we are often asked about the quality of the deliverability speed. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For our clients collectively, however, we are proud to say our general deliverability rate currently stands at 99%.
Clearly you’re going to need to choose the organization’s word for this, but assuming it is true, it is a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse actually gives you the deliverability rate of every message on your email analytics – that is something I have not encountered on competing products’ metrics. A thumbs up for this.
I do have to pull Getresponse up on one thing relating to deliverability however: to ensure a high deliverability rate, it is advisable to use a system named DKIM email authentication. You can use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I have not encountered any deliverability difficulties utilizing the less costly plans, competing goods don’t force you to invest in a more expensive plan to avail of this feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you utilize one opt-in process, the individual registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it really easy for users to sign up for a mailing list; it also generally increases conversion rate and therefore the amount of subscribers on your list. A dual opt-in process is best for verifying that the folks subscribing to a list are using real email addresses and contributes to cleaner information and more precise stats (because open rates etc. ) are calculated based on a list containing just real email addresses).
The fantastic news here is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds pretty fine — but to tell the truth, I think there’s a lot of room for improvement with respect to Getresponse form templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controls are provided by Getresponse to change forms off or on on specific devices or pages of your site. In the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I connect my Getresponse into some growth-hacking tool called Sumo (that enables me to change pop-ups off for mobile users, in addition to display forms exactly as I’d love to and onto the webpages I want). Emailbrain
Overall, Getresponse is really simple to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes locating certain functionality just a bit tricky at times).
1 area I feel that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of articles and move them about an e-newsletter, in practice it’s fairly user friendly to use and can cause accidental deletion of material, or placement of it at the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does result in a helpful tool – it’s only that the execution of it could be rather better.
Additionally, as described above, the CRM instrument might be better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse supplies is completely functional and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a product that I do not use” scenario.
The only down side to this free trial is the fact that it restricts the number of readers you can send to to 1000. It would be good if that could be increased a little, as it would help prospective users try the tool out in more’real-world’ scenarios.
There are 3 main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional kinds of strategy to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists transcend 100,000 email addresses: that begins at $1199, using accurate pricing based on requirements (if you’re interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Emailbrain
Distinctions of Each Strategy
Each of the Getresponse plans cover the important fundamentals — key features include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
landing pages – you can simply avail of landing pages that allow split testing and unlimited views if you are on a’Guru’ plan or higher
Webinars – that functionality isn’t available whatsoever around the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly if you have a reasonably high number of email addresses onto your own database.
By way of example, if you’ve got a mailing list comprising between 9,000 and 10,000 documents which you wish to send an infinite number of mails each month to, then you’ll discover that hosting it using Getresponse prices $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses on your own database however on the number of emails you send per month too. If you’re happy to limit the amount of emails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service I can think of that comes in considerably cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if less functional offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — notably Mailchimp – offer completely free accounts for users that have a few records (but these don’t supply the full assortment of features that you get on a paid program ).
As stated before, if you’re ready to pay upfront for 1 or 2 decades, you can avail of substantial discounts the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Emailbrain
Getresponse represents one of the more cost-effective tactics to host and speak using an email .
It’s also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any competing product that offers this’all around’ proposition, and it is what proceeds to convince us to utilize it for Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements could be made to the data capture types also, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the support offering.
All in all though I rate Getresponse very highly – you get considerable bang for your buck with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain situations, substantially so) whilst offering just as much, if not more performance as them.
The discounts you receive when paying for one or two years of support are very generous – you’ll be hard pressed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its reporting and comprehensive split testing features are strong.
Getresponse is clear about deliverability rates, publishing characters on its site and supplying deliverability statistics for individual e-newsletters you send.
It provides an extremely flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters very easily.
It comes with a helpful landing page creator – but bear in mind that you have to be on a more expensive plan to get the fully operational version of the.
You are able to try out all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms provided aren’t responsive and you can’t control when and in which they’re displayed on your site.
CRM functionality needs to be improved considerably before it can be considered a replacement for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those provided by competing goods.
The pricing structure is a little perplexing, with users having to cover something of a premium to get the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages to to 1000.
The landing page addition does not let you execute A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Emailbrain