Main Capabilities Email Solutions Company
Aweber provides you with all the Following key features:
the ability to import / server an email database
a wide assortment of templates
some marketing automation performance
responsive email layouts
RSS / blog to-email performance
telephone, email and live chat service
integrations with third party programs Email Solutions Company
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email service and Live chat service is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide live or email chat service.
Furthermore, there’s no magic to Go through to get service – relevant phone number and email details can be seen very easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a newcomer to email Marketing, then this type of easy access to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In relation to The availability of support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its Competitions, Aweber provide one of the biggest collections of e-newsletters templates available: there are more than 700 available.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not adore all of The designs – some of them seem slightly dated. I would consider them to be marginally better compared to Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that with just a bit of tweaking you should be able to find a suitable one for your e-newsletters. There is, of course, always the option of coding your own also. Email Solutions Company
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters that get sent out based on a schedule that you define. Back in Aweber, this can be called’Blog broadcasts’, though you can take advantage of this attribute with any material which has an RSS feed.
This functionality is Particularly handy for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters containing their newest posts (or, really, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your site – this is a large time-saver.
It’s worth noting however that You can not use the standard Aweber template designs for RSS-to-email functions – you need to pick from a set of templates that are specifically designed for this purpose.
On the other hand, you will find quite A few of them to pick from – more than most other e-marketing solutions I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something which works fine, but I think there’s definitely some massive space for improvement here.
1 thing that you can’t use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for example, your emails are very likely to appear more consistently and exhibit more faithfully across email clients – but merely using web safe fonts may make templates seem a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it’d be great to see a few of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your data, you are Given the option to add your readers to a particular pair of autoresponders, and tag them. Not all competing products allow the inclusion of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you may Need to answer some questions regarding how you gathered the information you’re importing. If your listing is on the larger side, you may also have to wait until it is reviewed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a feature Which is increasingly offered by email advertising options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where emails are routed based on consumer activities: email opens, connect clicks, site visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature which to some level provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — namely opens and clickthroughs — and the program of tags to ascertain what needs to be routed to whom and when (see previously ).
However, I Think this functionality should go somewhat further really – tools like Getresponse and Mailchimp provide much more flexibility in regards to which kinds of user behavior can trigger mailouts.
By way of example, in Getresponse, you can use triggers like buy, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is definitely playing a bit of catch up with its rivals here. Email Solutions Company
Autoresponders – a Collection of Follow up emails that are automatically triggered by time or user activities – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’alright’.
On the other hand It’s very Straightforward To set up follow up mails based on time interval – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week later is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and purchases is a bit more complicated compared to key opponents Mailchimp and Getresponse.
Using Aweber, you can create ‘goals’ or unite automation principles with tagging to make autoresponders behave in quite funky ways. . .but if you want to take advantage of autoresponders in really advanced manners, you’ll probably need to appear at other products, particularly Getresponse, which supplies’advertising automation’ performance that hooks up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this day and age of smartphones and tablets, this definitely is a fantastic feature.
1 minor Gripe I have yet seeing the responsive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or similar. The absence of this operation isn’t a dealbreaker by any means, but it will slow you down a bit, particularly if you’re sending a lot of campaigns each month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, tracking the operation of eachand every sending the’best’ version to the rest of your list.
Many e-marketing tools manage This automatically for you: you create a couple of distinct versions of your email (using either differing content or subject headers), send them into a sample of your data, along with your e-marketing solution will roll out the best performing version automatically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you could create and test four variations of an email (making Awber’s split testing operation better than most leading rivals; Getresponse being a notable exception).
For a few Reason split testing is presently completely unavailable in Aweber – I have been assured by their sales team that it’s coming back over the next few months, but if you believe you’re going to need this functionality urgently you could be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor key stats such as open rate, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / advice, such as
that the growth of lists over time
an Summary of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can see past clicks and opens etc. in a per-subscriber degree
And more besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two products you Seem to be able to get more of an summary of information in 1 spot, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp present most of the reporting data onto a single dashboard (that you can then use to drill down to particulars ). Email Solutions Company
A Great feature of Aweber is the Flexibility it gives you around how you need to handle the opt-in process.
You can choose to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; double opt-in is if they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is fantastic to see Aweber being flexible in this regard – not all competing options provide their clients with this choice.
Aweber Provides a decent range of integrations with different solutions. There are more than 400 integrations available which allow you to join Aweber to various kinds of cloud-based applications – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so on.
A number of these involve committed widgets; others demand adding a snippet of code into a website; others demand a sync tool such as Zapier.
It’s rare that Aweber will plug into other software quite as easily as Mailchimp (which appears to be the default option’standard’ email marketing choice for a great deal of apps), but you also shouldn’t have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) programs.
Data in Aweber is Fairly simple. You can create sections not only based on the contents of any field in your database, but also on user action too – emails opened, web pages visited, links clicked, goods bought and so on. It’s all very flexible and easy to use.
It’s a little bit tricky however To figure out how to reach the screen where you create the sections – you essentially have to go to a’handle subscribers’ section, search for some readers and save the search for a section.
To be fair, some solutions (such As Getresponse) use a similar strategy to section creation – although others (such as Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple sections at once, however. This will cause problems for some users who have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of instance, say you’re a car dealer with a mailing list comprising a field known as’car model.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you want to send a message about it to those three segments in 1 go.
In an ideal world you would only be Able to choose the relevant segments and deliver the message to those three groups. With Aweber though – this isn’t possible. You would have to either send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude certain segments from the broadcast; so finally it is a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater way.
Overall I’d say Aweber is a Strong email marketing instrument.
It is not exactly the best product of its Kind available, but it is reasonably priced, simple to use and contains most of the key features you’d expect from an email marketing solution.
The primary Facets of the Item That will nudge me in Aweber’s direction are its own ease-of-use and thorough support. The latter may be particularly critical for some potential users, especially those starting out in e-marketing without a truckload of technical abilities (you likely won’t get stuck, but if you do, you are able to speak with a real person being on an actual telephone line about your problem).
Additionally, it’s not too Expensive compared to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but in case you haven’t made up your mind on if this is the e-marketing alternative for you, here is a brief breakdown of the key advantages and disadvantages of utilizing it: Email Solutions Company
Benefits of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market that offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some essential competing products and based on Aweber’s Stevie awards for client service, should be high.
It’s reasonably priced – although not the cheapest product of its kind on the market, it is more affordable than several comparable options.
It lets you choose whether to subscribe people to your list on a single or double click basis.
It has good export performance, together with the choice to import a broad range of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a good assortment of third party applications and programs.
It comes with an extremely large range of templates – more than its key competitors.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting features are strong.
Segmenting information is relatively easy and you can use both field contents and consumer activity (email opens, hyperlinks clicked etc.) to make your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You’ll have to call Aweber for a quotation.
A 14% discount is available In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Construction that potential users may like is that all of attributes are available on all programs – unlike any competing goods you do not need to be on more costly plans to unlock certain functionality.
Nevertheless, The functionality available on Aweber – as we’ll see below – is not always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
marginally more costly than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s feature set is more basic however).
It is worth noting that the aforementioned Comparisons don’t really apply to very small lists nonetheless – if you have a little email database, several of these competing products are greater value.
For example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it will cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which permit you to host the same amounts of email addresses as outlined above, but they limit the number of e-newsletters which it is possible to send to them. For the interest of a comparison, I’ve referenced the prices for Campaign Monitor plans that permit unlimited broadcasts since these programs are similar in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber cheaper, occasionally more expensive. But generally I’d say Aweber is priced about in the center of the e-marketing solution scale.
Obviously, pricing Isn’t the Only variable you need to base your decision on. . .the more important consideration to work out is what bang you get for your dollar.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is for you of course would be to avail of its free trial. Email Solutions Company