Description of Getresponse Email Response Software
Getresponse is primarily an email marketing program Which Allows you to: Email Response Software
Import and host a mailing list and also capture data on it
create newsletters that could be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s becoming more of an’all-purpose’ marketing solution.
Besides email advertising, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does it provide all of the crucial stuff you’d expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down to the key qualities to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email service and various online tutorials / tools.
Sadly, the phone support has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer both of these channels – if phone support is a deal-breaker for you you might want to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the quality of Getresponse service, I have not had to use it very often (a fantastic thing) but once I’ve I’ve found it to be a bit of a mixed bag (less of a fantastic thing). A number of the live chat support I’ve received has been excellent, and I haven’t needed to wait too much time to chat with a broker; the email support .
Some of the comments I have from our readers does suggest that there do have to be improvements made in terms of the quality of support Getresponse offer. As with a lot of these types of companies, I expect it often boils down to who you get on the day. Email Response Software
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so on – but in addition to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify people who didn’t participate with an e-newsletter you sent and put them in a section of subscribers that you can then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action on your emails, and time your prospective mailouts according to this info
’email ROI’: by incorporating some tracking code into your post-sales webpage on your website, you can find out how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user info – you can click one of your subscribers and see where they signed up from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting functionality (particularly around sales tracking) however Getresponse’s reporting application is definitely one of most fully featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided from the box look somewhat dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough using the controls supplied; and naturally there’s nothing to prevent you simply designing your HTML email template and minding the code for this.
Furthermore, you will find tons of templates to choose from — around 500 — and they are presented in easy-to-understand classes, so it’s generally pretty straightforward to locate a good starting point for a template and edit it before you’re delighted with the design.
If you are really not pleased with the templates offered by Getresponse, there is also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options aren’t so extensive (only 11 templates are supplied – well short of the 700+ available for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely a few improvements that could be created in this area. Email Response Software
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you — you can put them up so that instantly after someone signs up to a mailing list, they get a welcome message in your company; a week after they can get a discount offer for some of your products or services; three months later they could obtain an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the illustration above, and also action-based messages can be triggered by user actions or information, for example:
subscriptions to particular lists
changes in contact preferences
completed trades / goals
changes in user data
Lately Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific deal, clicks on a specific link .
This kind of performance goes far beyond what has traditionally been available from autoresponders, and lets you create an individual travel which may be customised to the nth degree.
To get a fast overview I would suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available on the more expensive plans – the’Guru’ plan and upward. Email Response Software
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads if, instead of simply directing people to a (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse offers something quite beneficial in this regard that the majority of its competitors do not: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, that can only be displayed 1,000 times per month.
Also, and very importantly, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the machine shows a sample of your customers different variations of your landing page, computes conversion speeds, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they’re unquestionably a helpful attribute – then it is definitely worth looking at among the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an extra $15 per month, however quite frustratingly, although the add-on allows you to display an unlimited amount of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the pricier programs (which I suppose is what Getresponse would like you to do!) .
Getresponse was ahead of its competitors for quite some time using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a responsive record of your e-newsletter – you simply hit on a’cellphone preview’ button for a quick snapshot of your email resembles on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone preview around, so that you can preview what your email looks like when the screen is employed in either portrait or landscape mode. Email Response Software
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is the need to export data to CSV and straight back into your email marketing instrument in order to do mailouts (or the necessity to export info from your email marketing tool in your CRM to include leads to it).
So when I saw Getresponse lately introducing a brand new CRM attribute into their plans I was intrigued – that could potentially do away with all that data exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it in order to carry out quite basic tasks: you can create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline stage.
An example of how you could use this functionality would be as follows:
You can add a contact to a specific point on a sales pipeline depending on the page of your website they completed a form ;
you can then send them a automated email tailored to that pipeline period a couple of days later;
and based on the action they took with regard to this email (clicking on a particular link ) you could automatically move them on another phase of the pipeline and invite invite them to a webinar.
It is very smart stuff, and I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news about the CRM front — there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a list of this communication from the contact’s history. There is currently no way of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And strangely, when you click a contact within a bargain pipeline, you can’t see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your prospects are not displayed. To see this, you need to go out of the CRM section of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing this does not display their deal history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a bargain right to a pipeline and enter the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new attribute and the things it could do on the automation aspect is impressive. I’m hopeful that this attribute gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation tactic, the notion of having your email database along with your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very competitive too compared to based webinar solutions. By way of instance, among the leading webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ program allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can even purchase webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key competitors, especially when you believe you could link it in with a built-in CRM tool (more on that in a moment). Email Response Software
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always an important point to check at when choosing an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it in their website:
At GetResponse we’re often asked about the quality of the deliverability rate. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, however, we’re proud to say our overall deliverability rate now stands at 99%.
Obviously you’re going to need to choose the company’s word for this, but assuming it is accurate, it’s a good speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of every message in your email analytics – this is something that I haven’t encountered on rival products’ metrics. A thumbs up for it.
I do need to pull Getresponse on something concerning deliverability however: to guarantee a high deliverability rate, it is advisable to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I’ve not encountered any deliverability problems utilizing the less costly plans, competing products do not make you invest in a more expensive plan to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or a’double click’ process.
If you utilize one opt-in procedure, the individual signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual signing up to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it really simple for users to sign up for your mailing list; additionally, it generally increases conversion speed and so the number of subscribers on your list. A double opt-in procedure is better for verifying the people subscribing to a record are using actual email addresses and leads to cleaner data and more precise stats (because open rates etc. are calculated according to a list comprising only real email addresses).
The good news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds quite fine — but to be honest, I think there is a lot of room for advancement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controllers are provided by Getresponse to change forms off or on on specific devices or individual pages of your site. In the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I link my Getresponse into a growth-hacking tool named Sumo (this enables me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d like to and on the webpages I need ). Email Response Software
Overall, Getresponse is pretty simple to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain functionality a little bit tricky at times).
1 area I think that might be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of articles and move them around an e-newsletter, in practice it’s quite user friendly to use and may lead to accidental deletion of material, or placement of it at the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does make for a useful tool – it is just that the implementation of it could be rather better.
Additionally, as described above, the CRM instrument might be far better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial that Getresponse provides is completely functional and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity that I do not use” scenario.
The only down side to this free trial is that it restricts the number of subscribers it is possible to send to 1000. It would be good if that could be increased a bit, as it would help prospective users try the tool out in more’real-world’ situations.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional types of strategy to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists transcend 100,000 email addresses: that begins at $1199, with exact pricing depending on requirements (if you’re considering the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than many competing platforms. Email Response Software
Distinctions of Each Strategy
All the Getresponse plans cover the significant fundamentals — key features include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
Landing pages – you can simply avail of landing pages which allow split testing and unlimited views if you are on a’Pro’ program or higher
Webinars – this performance isn’t available whatsoever on the’Email’ plan and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly if you’ve got a fairly high number of email addresses on your own database.
For example, if you have a mailing list containing between 9,000 and 10,000 records which you wish to send an unlimited number of mails per month to, then you’ll find that hosting it using Getresponse prices $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your own database however on the number of emails you send per month too. If you’re happy to limit the amount of mails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service that I could think of that comes from considerably more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your list, it might sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less functional offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — notably Mailchimp – offer free accounts for users with a small number of documents (but these do not supply the entire assortment of features that you get on a paid program ).
As mentioned earlier, if you’re prepared to pay upfront for 1 or two years, you can avail of significant discounts the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about features? Email Response Software
Getresponse represents one of the more cost-effective tactics to host and speak using an email .
It’s also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to think of any competing product that offers this’all around’ proposal, and it is what continues to convince us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, particularly where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements could be made to the data capture forms also, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the service offering.
All in all though I rate Getresponse very highly – you receive substantial bang for your buck with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain situations, substantially so) whilst offering as much, if not more performance as them.
The reductions you get when paying upfront for a couple of decades of support are very generous – you will be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its own site and supplying deliverability data for individual e-newsletters that you send.
It provides an extremely flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters really easily.
It comes with a helpful landing page founder – but keep in mind that you need to be on a more expensive strategy to get the fully operational version of this.
You are able to test all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms provided are not responsive and you can not control when and in which they’re displayed on your website.
CRM functionality needs to be improved considerably before it could be considered a replacement for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those provided by competing goods.
The pricing arrangement is a little confusing, with users having to cover something of a premium to access the landing page creator tool.
The free trial limits the number of subscribers you can send messages into 1000.
The landing page add-on doesn’t allow you to execute A/B tests, meaning that so as to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Email Response Software