Main Capabilities Email Responder
Aweber provides you with the Following key attributes:
the ability to import / host an email database
a wide assortment of templates
a few marketing automation functionality
responsive email designs
RSS / website to-email performance
phone, email and live chat service
integrations with third party apps Email Responder
Aweber’s service is one of The stand-out features of the product.
Phone support, email support and Live chat service is all available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide live or email chat service.
Additionally, there’s no magic to Proceed through to get service – relevant phone number and email details may be viewed quite easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a newcomer to email Advertising, then this type of easy access to good-quality support is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber supply one of the biggest sets of e-newsletters templates accessible: you will find over 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The designs – some of them seem slightly dated. I’d consider them to be marginally better than the Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There’s, of course, always the choice of communicating your own too. Email Responder
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters that get sent out based on a schedule that you specify. Back in Aweber, this can be called’Blog broadcasts’, though you can take advantage of this attribute with any content that has an RSS feed.
This operation is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters comprising their newest articles (or, indeed, a monthly digest of blog posts). In essence, it means that you can power your newsletters from the website – this is a large time-saver.
It is worth noting that You can’t use the normal Aweber template designs for RSS-to-email functions – you have to choose from a set of templates that are specifically designed for this function.
On the plus side, there are quite Some of them to pick from – over most other e-marketing solutions I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something which works ok, but I think there is definitely some massive room for improvement here.
1 thing that you can not use in Aweber templates that you can in some other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for instance, your mails are likely to appear more consistently and display more reliably across email clients – but merely using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it would be nice to find a few of the templates freshened up a little, and the inclusion of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your information, you’re Given the option to add your subscribers to a certain pair of autoresponders, and label them. Not all competing goods allow the inclusion of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you will Have to answer some questions regarding how you collected the information you’re importing. If your list is on the bigger side, you can also need to wait until it’s assessed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a feature Which is increasingly offered by email advertising options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on user actions: email opens, connect clicks, site visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature that to a degree provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user activities — namely opens and clickthroughs — along with the application of tags to determine what needs to be sent to whom and when (see previously ).
But I Think this operation should go a bit further actually – tools such as Getresponse and Mailchimp supply considerably more flexibility when it comes to which kinds of user behaviour can activate mailouts.
For example, at Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is definitely playing a bit of catch up with its competitors here. Email Responder
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user activities – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it is just’alright’.
On the plus side It’s very Straightforward To install follow up mails based on time interval – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days afterwards and also a’follow us on social websites’ email a week later is extremely easy. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders according to user activities and purchases is a little more complicated compared to key competitors Mailchimp and Getresponse.
Using Aweber, you are able to make ‘targets’ or unite automation rules with tagging to make autoresponders act in quite funky ways. . .but if you want to take advantage of autoresponders in actually advanced ways, you’ll probably should appear at other goods, particularly Getresponse, which provides’marketing automation’ functionality that pops up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this time of smartphones and tablets, this can be a good feature.
1 minor Gripe I have yet seeing the responsive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or comparable. The absence of this functionality isn’t a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a lot of campaigns every month.
Divide testing (also known as A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, tracking the performance of eachand every sending the’best’ variant to the remainder of your list.
Most e-marketing tools manage This automatically for you: you produce a few distinct variations of your email (using either different content or theme headers), send them into a sample of your information, and your e-marketing option will roll the best performing version automatically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you could create and examine four variations of an email (making Awber’s split testing functionality better than many major competitors; Getresponse being a notable exception).
For a few Reason split testing is currently completely unavailable in Aweber – I have been assured by their own sales team that it’s coming back over the upcoming few months, but if you think you’re likely to want this functionality desperately you might be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats like open Pace, clickthroughs and bounces, You May Also look in a lot of additional Helpful analytics / information, including
the Increase of lists over time
an Summary of sign up methods
where people are opening your email (i.e., geographical place )
the history of an individual’s action – you can see past opens and clicks etc. at a per-subscriber degree
And much else besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or Mad Mimi; howeverI would argue that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two goods you Appear to have the ability to acquire more of an summary of information in 1 spot, particularly when considering the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of information, whereas Getresponse and Mailchimp present all their reporting data on one dashboard (that you can then use to drill down to particulars ). Email Responder
A Great feature of Aweber is the Flexibility it provides you about how you want to handle the opt-in procedure.
You Can Opt to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is dispersed immediately after completing a form; double opt-in is when they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is fantastic to see Aweber being flexible in this respect – not all competing solutions provide their customers with this choice.
Aweber Offers an adequate selection of integrations with other options. There are over 400 integrations available which enable you to connect Aweber to various types of cloud-based software – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so forth.
A number of them involve committed widgets; others demand including a snippet of code into a website; others involve a sync tool such as Zapier.
It’s rare that Aweber will plug to other software quite as seamlessly as Mailchimp (which seems to be the default’standard’ email advertising option for a lot of apps), but you should not have too much difficulty getting Aweber to operate with a wide selection of other SaaS (software as a service) apps.
Segmenting information in Aweber is Fairly straightforward. You can create sections not only based on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, goods purchased and in the future. It is all very flexible and simple to use.
It is a little bit tricky however To figure out how to get to the screen where you make the sections – you essentially have to go to a’manage subscribers’ section, search for a number of subscribers and save the search as a segment.
To be honest, some options (such As Getresponse) use a similar strategy to section creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple segments at once, however. This may cause problems for some users that have a need to’pick and mix’ sections in mailouts on a normal basis.
For example, say you’re a car dealer having a mailing list containing a field called’car version.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you wish to send a message about it to all those three sections in one go.
In an ideal world you’d just be Able to select the relevant segments and deliver the message to all those 3 groups. With Aweber however – this is not possible. You would have to send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the broadcast; so finally it is a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far better manner.
Overall I’d say Aweber is a Strong email marketing tool.
It is not exactly the best product of its own Kind accessible, but it is reasonably priced, simple to use and comprises most of the key features you’d expect from an email marketing alternative.
The primary Facets of the product That will nudge me in Aweber’s direction are its own ease-of-use and comprehensive support. The latter may be particularly important for some potential customers, particularly those starting out in e-marketing without a truckload of specialized skills (you likely won’t get stuck, but if you do, you can speak with a real person being on an actual telephone line about your problem).
In Addition, It’s not too Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made up your mind on whether this is the e-marketing alternative for you, here’s a brief breakdown of the important pros and cons of utilizing it: Email Responder
Benefits of using Aweber
Split testing is currently disabled.
You can find cheaper options out there which offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of sections at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is true with some essential competing products and according to Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – although not the most expensive product of its kind on the market, it’s more affordable than many similar solutions.
It lets you choose whether to subscribe people to your listing on a single or double opt-in basis.
It has good import performance, together with the choice to import a broad assortment of file types and also insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a good assortment of third party tools and apps.
It comes with an extremely large range of templates – more than its key competitors.
Setting up simple time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting features are powerful.
Segmenting information is relatively easy and you may use both area contents and consumer action (email opens, hyperlinks clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You will need to call Aweber for a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Structure that potential users may enjoy is that all of attributes are available on all programs – unlike some competing products you don’t need to be on more costly plans to unlock certain performance.
That said, The performance available on Aweber – as we’ll see below – isn’t always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the exact same price as Mailchimp
marginally more costly than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s attribute set is more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons do not really apply to very small lists however – if you’ve got a little email database, several of these competing goods are better value.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which permit you to host the very same quantities of email addresses outlined previously, but they limit the amount of e-newsletters that you can send them. For the sake of a comparison, I have referenced the costs for Campaign Monitor plans that allow unlimited broadcasts as these programs are comparable in terms of send volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But normally I’d say Aweber is priced about in the center of the e-marketing solution scale.
Of course, pricing Isn’t the Only variable you should base your decision on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is for you naturally would be to avail of its free trial. Email Responder