Primary Capabilities Email Provider Logos
Aweber provides you with the Following key attributes:
the ability to import / host an email database
a wide assortment of templates
a few marketing automation functionality
responsive email designs
RSS / blog to-email performance
phone, email and live chat support
integrations with third party apps Email Provider Logos
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email service and Live chat service is all available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide live or email chat support.
Furthermore, there’s no hoops to Proceed through to contact support – related phone number and email details can be seen very easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a novice to email Marketing, then this sort of easy access to good-quality service is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its Competitors, Aweber provide one of the largest collections of e-newsletters templates available: there are more than 700 accessible.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not love all of The designs – some of them seem slightly dated. I’d believe them to be marginally better compared to Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with a bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There’s, of course, always the choice of communicating your own also. Email Provider Logos
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters which get sent out according to a schedule that you define. Back in Aweber, this is known as’Blog broadcasts’, though you can take advantage of this feature with any content that has an RSS feed.
This operation is Particularly handy for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters containing their latest articles (or, indeed, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from your site – this is a large time-saver.
It is worth noting that You can’t use the normal Aweber template layouts for RSS-to-email functions – you have to pick from a set of templates which are specifically designed for this purpose.
On the other hand, you will find quite A few of these to pick from – more than most other e-marketing solutions I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something that works fine, but I think there’s definitely some massive space for improvement here.
1 thing that you can’t use in Aweber templates which you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for example, your mails are very likely to appear more consistently and display more reliably across email customers – but merely using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it would be nice to find some of the templates freshened up a bit, and also the inclusion of some attractive web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your information, you’re Given the option to add your subscribers to a certain set of autoresponders, and label them. Not all competing products permit the inclusion of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you may Need to answer a few questions regarding how you collected the information you’re importing. If your list is on the larger side, you may also need to wait until it’s assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a feature Which is increasingly offered by email advertising options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on consumer actions: email opens, link clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature which to a degree provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user actions — specifically opens and clickthroughs — along with the application of tags to ascertain what should be routed to whom and when (see above).
But I Think this operation should go a bit further actually – tools like Getresponse and Mailchimp provide much more flexibility when it comes to which types of user behavior can trigger mailouts.
For example, in Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is definitely playing a bit of catch up with its rivals here. Email Provider Logos
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’alright’.
On the plus side It’s very Straightforward To install follow up mails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days later and a’follow us on social media’ email a week later is extremely straightforward. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders based on user actions and purchases is a bit more complex compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘goals’ or combine automation principles with tagging to create autoresponders behave in quite funky ways. . .but if you would like to make use of autoresponders in actually advanced manners, you’ll probably need to look at other products, particularly Getresponse, which supplies’marketing automation’ functionality that hooks up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this day and age of tablets and smartphones, this can be a good feature.
1 minor Gripe I have yet regarding the responsive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or similar. The absence of the functionality isn’t a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a lot of campaigns each month.
Split testing (also known as A/B testing) entails sending variants of your e-newsletters to some of your mailing list, monitoring the operation of each, and sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you create a few different variations of your email (using either different content or subject headers), send them to a sample of your information, along with your e-marketing option will roll out the best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you could make and examine four variations of an email (making Awber’s split testing functionality better than most leading competitors; Getresponse being a notable exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I have been assured by their sales team that it’s coming back over the next few months, but if you think you are going to need this operation desperately you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of other Helpful analytics / advice, such as
that the growth of lists over the years
an Summary of sign up approaches
where individuals are opening your email (i.e., geographical place )
the background of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber level
And much else besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; however, I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two products you Appear to be able to acquire more of an summary of information in 1 spot, especially when looking at the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp current all the reporting information on a single dashboard (that you can then use to drill down to specifics). Email Provider Logos
A nice feature of Aweber is the Flexibility it provides you about how you need to handle the opt-in procedure.
You Can Opt to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is dispersed instantly after finishing a form; double opt-in is if they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s good to see Aweber being flexible in this regard – not all of competing solutions provide their clients with this selection.
Aweber Provides an adequate range of integrations with different solutions. There are over 400 integrations available which allow you to join Aweber to various kinds of cloud-based applications – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
A number of them involve dedicated widgets; others involve including a snippet of code into a site; others involve a sync tool like Zapier.
It’s rare that Aweber will plug into other applications quite as easily as Mailchimp (that appears to be the default option’standard’ email marketing choice for a lot of apps), but you shouldn’t have too much difficulty getting Aweber to operate with a broad selection of other SaaS (software as a service) programs.
Data in Aweber is Pretty simple. You may produce segments not only based on the contents of any field in your database, but also on user activity too – emails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and easy to use.
It is a little bit tricky however To figure out how to reach the screen where you make the sections – you basically have to visit a’manage subscribers’ section, search for some subscribers and then save the search as a segment.
To be fair, some options (such As Getresponse) use a similar strategy to segment creation – but others (such as Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple sections at once, however. This will cause problems for some users that have a need to’pick and mix’ sections in mailouts on a normal basis.
For instance, say you’re a dealership with a mailing list comprising a field known as’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you also want to send a message about it to all those three sections in one go.
In an Perfect world you would only be Able to select the applicable segments and deliver the message to those three classes. With Aweber however – that is not possible. You’d have to either send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude certain segments from the air; therefore ultimately it’s a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far greater way.
Overall I’d say Aweber is a Strong email marketing instrument.
It’s not exactly the best product of its Kind accessible, but it’s reasonably priced, simple to use and contains most of the key features you’d expect from an email marketing alternative.
The main aspects of the Item That would nudge me in Aweber’s leadership are its ease-of-use and thorough support. The latter might be particularly important for some potential customers, especially those starting out in e-marketing without a truckload of technical abilities (you likely won’t have stuck, but if you do, you can talk to a real person being on a real telephone line about your problem).
In Addition, It’s not too Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you haven’t made up your mind on whether this is the e-marketing alternative for you, here is a brief breakdown of the key advantages and disadvantages of utilizing it: Email Provider Logos
Benefits of using Aweber
Divide testing is currently disabled.
There are cheaper options out there which offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are poor and they can not be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude a number of sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some essential competing goods and according to Aweber’s Stevie awards for customer support, should be high.
It’s reasonably priced – although not the cheapest product of its type out there, it’s cheaper than many comparable solutions.
It lets you select whether to join people to your listing on a single or double click basis.
It’s good import functionality, together with the option to import a broad assortment of file types and add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a fantastic assortment of third party tools and programs.
It includes a very large assortment of templates – more than its key competitors.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting features are strong.
Segmenting data is relatively easy and you may use both area contents and consumer action (email opens, hyperlinks clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You’ll need to call Aweber to get a quotation.
A 14% discount is available In case you pay quarterly; a 14.9% discount is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Construction that potential users might enjoy is that all features are available on all programs – unlike any competing products you do not need to be on more costly plans to unlock certain performance.
That said, The functionality on Aweber – as we’ll see below – is not necessarily as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the same price as Mailchimp
marginally more expensive than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the aforementioned Comparisons don’t actually apply to very small lists nonetheless – if you’ve got a little email database, a number of the competing products are greater worth.
By Way of Example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it will cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which permit you to host the same quantities of email addresses as outlined previously, but they limit the amount of e-newsletters that you can send to them. For the interest of a comparison, I’ve referenced the costs for Campaign Monitor programs that permit unlimited broadcasts as these programs are comparable in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber more economical, sometimes more expensive. But normally I’d say Aweber is priced roughly in the center of this e-marketing solution scale.
Of course, pricing is not exactly the Only variable you need to base your choice on. . .the more important thing to work out is what bang you get for your dollar.
So let’s Look at some Aweber features.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is for you of course is to avail of its free trial. Email Provider Logos