Introduction Email Newsletter App
If I asked you to name an email Marketing tool, what could you say? Email Newsletter App
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email marketing continues to be Dominated by the same big players for the previous ten years. Which means that they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I’ll be ripping MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Email Newsletter App
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your organization name, website, Business, address, company size, list size and also the type of material you intend to send.
Then, You Have to confirm your Site (or domain name).
This is still part of this approval process, and MailerLite will Simply ask which email is associated to this domain so they can email you a verification link.
As Soon as You’ve completed those Measures, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Site, and determine whether you’re a fantastic fit for their service.
(In other words, they’re making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to make campaigns and perform with the attributes, but you will not be able to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
But while these steps aren’t ideal for getting started, it Does help prevent malicious users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with Nearly all your email advertising.
(We’ll get to automations soon, do not worry.)
But whether it’s a brand new blog article, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, with the option of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends new content to readers using your site’s RSS feed.
Apart from a few added choices, most of these will follow The exact same step-by-step procedure of a normal campaign.
So let us walk you through it.
As Soon as You click to create your campaign, you’ll be requested to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from one of their pre-designed email templates — that will move you into the dragn’ drop editor .
At the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the designs are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will choose the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add distinct Types of content to your email, such as videos, merchandise columns, and social links.
After making your changes, simply click’Done Editing’ and you’ll Be carried to the recipients’ choices where you are able to select your groups or segments.
The advanced tab also allows you To develop segment-like rules , in case your targeting is not quite right.
Finally, right before sending, then you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that’s instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Email Newsletter App
Managing Your Clients
Possessing granular control over your subscribers is arguably one of The most important facets of any email advertising program now.
Because highly personalized campaigns Are Essential if You are searching to increase opens, clicks, and, above all, your own conversions.
And while many providers Permit You to”label” subscribers in order To target them effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a section only when they meet the Specified principles, and will be automatically added or eliminated so.
Here is what establishing a rule looks like:
Notice the way you can even combine Rules, in addition to another rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Contrary to Segments, Groups are upgraded manually or through an Automation principle — which we’ll get to in a moment — and they have no value aside from what you call them.
As you Begin to use this stage, you’ll begin to understand Where Segments and Groups are generally used, however, MailerLite delivers a hand in case you’re uncertain:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to bulge multiple subscribers together according to a frequent denominator.
Somewhat confusing, I’ll admit… but I feel it’s a fair trade-off For the additional flexibility. Besides, they’re optional.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their particular fields, such as name, business, and country.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers along with Your custom field data in separate columns… or can simply add these fields to a types which will only apply to future readers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much to the shape Things here since I have an entire section on that below, but this is the approach I’d recommend if you wished to use this feature.
Again, once you’ve gathered your custom field data from new Readers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I am barely scratching the surface Of what’s possible with custom fields, but it is important to know that this is a feature you can use.
Overall, it’s fair to state MailerLite has their subscriber Direction and personalization features on point. Email Newsletter App
If you’re not impressed with what you have seen up to Now, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it will offer a great base to work from if, for example the majority people, you don’t have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They ultimately do the same job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or change your landing page.
Now, I’ve used my fair share of Visual site builders, and it is better than some dedicated alternatives *cough* WPBakery.
Together with the fundamental building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Adequate pair of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover .
Let’s start with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your site to show it on specific pages.
Despite starting off super fundamental, the form designer lets you To personalize everything from the kind style, subjects, background, title, input fields and, of course, the button.
Form text can also be edited directly, which Provides you a chance To envision your own backup in real-time.
It would have been nice to have Some templates here, but as you know, there’s more to some form than simply its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form functions, including adding additional fields and establishing a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, That can replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can check how your form displays on mobile by shifting the toggle to reactive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to test, nevertheless.
So that’s an Summary of this Embedded form but like I said before, you can even create popup forms in MailerLite.
While the majority of the installation process is identical, you will find Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a good foundation to work from and the editor is at least as simple to use with this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are some new options under form types This time around:
Contemplating paid tools such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup types.
And, as before, you can play with the styling options to get it Matched with your branding.
Finally, you can Select the near Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have .
That is where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation analytics, and form signups.
Clicking into any effort will Give you specific coverage for that effort.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of this report for a more detailed breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also shows a click map, so You can see how your subscribers interacted to one another.
Reports for automations are also Available under the’Automations’ tab, even although I found these to be less enlightening than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and many will get the available statistics more than enough to meet their needs.
What is email marketing without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you’ve used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something which certainly can not be said for every email marketing software.
After setting your trigger, you can begin adding steps to your workflow.
These steps can be anything from sending an email, including a Postpone, a bubble break, or an act, such as transferring a contributor or updating their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed if they don’t open my email within seven days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional components. (Split, Go To, Goal, etc.)
For Instance, there’s now no automation for transferring Subscribers directly into a different automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into various classes that activate new automation workflows. It’s simply not as efficient…. yet.
Another matter of efficacy here is when creating new emails From the automation workflow builder.
After adding an email cube to The workflow, you will be asked to add your subject line which then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, however, as Soon as You’ve established your email, clicking the ‘Done editing’ button will guide you back to the automations workflow rather than the usual sending alternatives.
Finally, your email address will be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation block, so you can find an concept of what it contains at a glance.
While this process may seem like A grind on paper, it’s actually much quicker than what I’m used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, you will probably find this a downgrade in performance.
It is quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there is 1 type of automation You won’t find in MailerLite, also that I think that it’s important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with the webpages on your site.
This kind of behavioral targeting just is not available in MailerLite at this time, so if it’s something you use or intend to use, you might want to skip this one. Email Newsletter App
The Price of MailerLite is among those tools largest Selling things, and let us face it, we all love a good deal.
For starters, they offer an unlimited free plan that includes All features (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding on your emails using this program, it’s still an amazing option for anyone starting out.
And what about the top plans?
It turns out, at approximately half the Price of this rivalry generally, MailerLite is by far one of the cheapest options on the industry. Additionally, if you are willing to pay yearly, you are also able to get a much better discount.
In fact, I haven’t been able to locate anything that does the same job, cheaper.
MailerLite is among those email advertising tools The (very crowded) industry in recent decades, and that’s no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you From the remarks. Email Newsletter App