Description of Getresponse Email Marketing With
Getresponse is primarily an email Advertising program that allows you to: Email Marketing With
Import and host a mailing list and also capture data onto it
generate newsletters that could be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing solution.
In addition to email marketing, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does this provide all the crucial stuff you would expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down to the crucial qualities to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email support and various online tutorials / resources.
Sadly, the telephone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer both of these stations – if telephone service is a deal-breaker for you you may wish to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
In terms of the quality of Getresponse service, I have never needed to use it quite frequently (a fantastic thing) but when I have I have found it for a small mixed bag (less of a good thing). Some of the live chat support I have received was excellent, and I haven’t had to wait too long to chat with a broker; the email service less so.
Some of the comments I have from our readers will suggest that there do need to be improvements made concerning the quality of service Getresponse offer. Much like a lot of these types of companies, I expect it boils down to who you get on the day. Email Marketing With
Getresponse offers some very comprehensive reporting and analytics choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify individuals who didn’t engage with an e-newsletter you sent and put them in a section of readers which you may then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action in your mails, and period your future mailouts based on this information
’email ROI’: by adding some tracking code to your post-sales webpage on your site, you can discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user information – you can click on one of your subscribers and see in which they signed up from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting performance (especially around sales tracking) but Getresponse’s reporting application is definitely one of most fully featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied from the box look somewhat dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough with all the controls provided; and of course there is nothing to stop you simply designing your HTML email template and minding the code for this.
Additionally, there are tons of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, so it is generally pretty straightforward to find a good starting point for a template and edit it before you’re delighted with the design.
If you are really not pleased with the templates provided by Getresponse, there is also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options aren’t so extensive (only 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements that could be created in this area. Email Marketing With
Autoresponders are e-newsletters which are sent to your readers at intervals depending on you personally — you can set them up so that instantly after somebody signs up to a mailing list, they get a welcome message in your business; a week after they could receive a discount deal for some of your products or services; three weeks later they could receive an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the illustration above, and also action-based messages may be triggered by user actions or advice, such as:
subscriptions to certain lists
changes connected preferences
finished transactions / goals
changes in user data
Recently Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a specific link etc..
This kind of performance goes far beyond what’s traditionally been available from autoresponders, and allows you to make an individual travel which may be customised to the nth level.
For a quick overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available on the more expensive programs – the’Guru’ program and up. Email Marketing With
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads in the event, rather than simply directing people to a (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse provides something quite beneficial in this respect that the majority of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce one landing page, which can simply be displayed 1,000 times per month.
Additionally, and above all, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse plan (where the machine indicates a sample of your users different variations of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they’re unquestionably a useful attribute – then it is definitely worth considering one of the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on for an additional $15 a month, but quite frustratingly, even though the add-on allows you to display an infinite number of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is what Getresponse would like you to do) .
Getresponse was ahead of its rivals for quite some time using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a reactive preview of your e-newsletter – you just hit on a’cellphone preview’ button for an instant snapshot of what your email looks like on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone trailer around, so that you may preview what your own email looks like when the screen is employed in either portrait or landscape mode. Email Marketing With
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is the necessity to export information to CSV and back to your email marketing tool in order to perform mailouts (or the necessity to export info from the email marketing tool in your CRM to include leads to it).
When I watched Getresponse recently introducing a new CRM feature into their plans I was intrigued – that could possibly eliminate all that data exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it in order to perform quite basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how to use this operation would be as follows:
You can add a contact to a specific point on a revenue pipeline based on the page of your website that they finished a form on;
you can then send a automated email tailored to this pipeline stage a few days later;
and based on the actions they took with regard to this email (clicking on a particular link ) you can automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It is very smart stuff, and that I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is e mail activity monitoring. Other CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing so keeps a record of this communication from the contact’s history. There is now no method of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And oddly, when you click a contact within a bargain pipeline, you can not see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your prospects are not displayed. To observe this, you need to go out of the CRM section of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing so does not display their history.
Task management is non-existent too: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a bargain right to a pipeline and enter the contact details of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the stuff it could do on the automation side is remarkable. I’m hopeful that this feature becomes developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the idea of having your email database along with your webinar tool under the exact same roof is extremely attractive.
The pricing is also very aggressive too compared to established webinar solutions. By way of example, one of the leading webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan allows you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might also buy webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key competitors, particularly once you believe that you can connect it in using a built-in CRM tool (more about this in a minute ). Email Marketing With
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always a very important thing to look at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it on their website:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients jointly, however, we are pleased to say our general deliverability rate currently stands at 99%.
Clearly you’re going to have to take the company’s term for this, but assuming it’s accurate, it’s a good speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually gives you the deliverability rate of each message in your email analytics – that is something I have not encountered on rival products’ metrics. A thumbs up for it.
I do have to pull Getresponse on something concerning deliverability however: to guarantee a high deliverability speed, it’s a good idea to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I’ve not struck any deliverability difficulties utilizing the cheaper plans, competing products do not make you invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in process, the person signing up to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it really simple for users to sign up for your mailing list; it also generally increases conversion rate and so the amount of subscribers on your list. A dual opt-in procedure is better for verifying that the people subscribing to your record are using actual email addresses and contributes to cleaner information and more precise stats (because open rates etc. are calculated according to a list containing only email addresses).
Now, the fantastic news here is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds pretty good — but to tell the truth, I think there’s a great deal of room for advancement with regard to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controllers are offered by Getresponse to switch forms off or on on particular devices or pages of your website. In the light of Google’s new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and also for popups I connect my Getresponse to a growth-hacking tool called Sumo (that enables me to change pop-ups off for mobile users, in addition to display forms precisely as I’d love to and onto the pages I need ). Email Marketing With
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one which makes finding certain performance just a little bit tricky at times).
1 area I think that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of articles and move them about an e-newsletter, in practice it is fairly clunky to use and can lead to accidental deletion of material, or positioning of it at the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does result in a helpful tool – it’s only that the execution of it might be somewhat better.
Additionally, as explained above, the CRM instrument might be better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial that Getresponse provides is completely functional and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity I do not use” scenario.
The only down side to the free trial is the fact that it restricts the number of readers you can send to 1000. It would be useful if that could be raised a little, as it might help prospective users try out the tool in more’real-world’ scenarios.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional kinds of strategy to pick from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists exceed 100,000 email addresses: this begins at $1199, using exact pricing based on requirements (if you’re considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than many competing platforms. Email Marketing With
Distinctions of Each Plan
Each of the Getresponse plans cover the important basics — key characteristics include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
landing pages – you can simply avail of landing pages that enable split testing and unlimited views if you’re on a’Pro’ plan or higher
Webinars – this functionality is not available at all around the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially if you have a reasonably large number of email addresses onto your database.
For instance, in case you’ve got a mailing list containing between 9,000 and 10,000 documents which you want to send an infinite number of emails each month to, then you’ll find that hosting it using Getresponse costs $65 per month.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses on your database but on how many emails you send a month too. If you’re delighted to limit the amount of emails sent via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service that I can think of that comes in considerably more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on how big your listing, it may sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if less operational offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing providers — especially Mailchimp – offer free accounts for users that have a small number of documents (but these don’t offer the full assortment of features that you get on a paid program ).
As stated earlier, if you’re ready to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about features? Email Marketing With
Getresponse represents among the more cost-effective tactics to host and communicate with an email database.
It’s also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any rival product that offers this’all around’ proposition, and it is what proceeds to convince us to utilize it for Style Factory’s email marketing.
Some improvements to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements could be made to the data capture types also, especially for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the support offering.
All in all though I rate Getresponse very highly – you get considerable bang for your buck with this product.
Here are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to utilize an’Email’ plan, Getresponse is cheaper than many of its key competitors (in some cases, substantially so) whilst supplying just as much, or even more functionality as them.
The reductions you get when paying upfront for one or two years of support are very generous – you’ll be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its reporting and thorough split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its own site and supplying deliverability data for person e-newsletters that you send.
It provides a very flexible approach to data segmentation – more flexible than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone versions of your e-newsletters very readily.
It includes a helpful landing page creator – but bear in mind that you need to be on a more expensive strategy to get the fully functional version of the.
You can try all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms provided are not responsive and you can not control when and in which they’re displayed on your website.
CRM functionality needs to be improved considerably before it can be considered a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those supplied by competing products.
The pricing structure is a little confusing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial restricts the number of readers you can send messages into 1000.
The landing page addition does not let you perform A/B evaluations, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing With