Description of Getresponse Email Marketing Wikipedia
Getresponse is primarily an email marketing app that allows you to: Email Marketing Wikipedia
Import and host a mailing list and also catch data onto it
create newsletters that can be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse data related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing solution.
In addition to email marketing, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does this provide all of the crucial stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down to the crucial features to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email service and assorted online tutorials / tools.
Regrettably, the telephone support has now been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer these two channels – if phone service is a deal-breaker for you then you might want to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse service, I’ve not had to use it very frequently (a good thing) but once I have I’ve discovered it for a bit of a mixed bag (less of a fantastic thing). Some of those live chat service I have received was excellent, and I have not needed to wait too much time to chat with a broker; the email support .
Some of the comments I have from our readers will suggest that there do have to be improvements made in terms of the caliber of support Getresponse offer. Much like a number of these kinds of businesses, I anticipate it boils down to who you get daily. Email Marketing Wikipedia
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the option to spot individuals who didn’t participate with an e-newsletter that you sent and put them in a section of subscribers that you may then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it on your mails, and period your prospective mailouts based on this information
’email ROI’: by adding some monitoring code to your post-sales page on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user information – you can click on one of your readers and see in which they signed up from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting performance (especially around sales tracking) however Getresponse’s reporting application is decidedly one of most fully featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided out of the box look somewhat dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough with all the controls supplied; and of course there’s nothing to stop you designing your own HTML email template and importing the code for it.
Furthermore, there are a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, therefore it’s generally pretty simple to find a good starting point for a template and edit it until you are happy with the design.
If you’re really not pleased with the templates provided by Getresponse, there’s also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options are not so extensive (only 11 templates are provided – well short of the 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements which could be created in this region. Email Marketing Wikipedia
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you — you can set them up so that immediately after someone signals up to a mailing list, they get a welcome message from your business; a week later they could receive a discount offer for a number of your products or services; three weeks later they could obtain an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the illustration above, and also action-based messages may be triggered by user actions or advice, for example:
subscriptions to certain lists
changes in contact preferences
finished trades / targets
changes in user data
Lately Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a certain link etc..
This kind of functionality goes far beyond what has traditionally been available from autoresponders, and lets you make a user travel which may be customised to the nth degree.
To get a fast overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available on the pricier plans – the’Guru’ plan and upward. Email Marketing Wikipedia
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads in the event, instead of simply directing people to a (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture type.
Getresponse provides something quite useful in this regard that the majority of its rivals don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, which can simply be displayed 1,000 times per month.
Additionally, and above all, you can’t use the landing page A/B testing functionality on the least expensive Getresponse program (whereby the machine indicates a sample of your users different versions of your landing page, calculates conversion rates, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – and they are certainly a useful attribute – then it is definitely worth considering one of the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on for an extra $15 a month, however quite frustratingly, even though the add-on allows you to display an unlimited amount of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for a few of the pricier programs (which I suppose is what Getresponse want one to do!) .
Getresponse was before its competitors for quite a while using its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than many similar products when it comes to displaying a reactive record of your e-newsletter – you just hit a’mobile preview’ button to get a quick snapshot of your email looks like on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone preview around, so that you may preview what your own email looks like when the display is used in either portrait or landscape mode. Email Marketing Wikipedia
Customer Relationship Management
Among the most frustrating facets of using many well-known CRM tools is that the need to export data to CSV and straight back to your email marketing tool in order to perform mailouts (or the necessity to export info from your email marketing tool in your CRM to include prospects to it).
So when I watched Getresponse recently introducing a new CRM feature in their plans I had been intrigued – this could potentially do away with all that data exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you could only use it to perform rather basic tasks: you could create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how to use this operation would be as follows:
It is possible to add a contact to a specific point on a sales pipeline depending on the page of your website they finished a form on;
you can then send them a automated email tailored to this pipeline period a few days afterwards;
and dependent on the actions they took in regards to that email (clicking on a particular link etc) you can automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It’s very clever stuff, and I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front — there are a few big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a list of the communication in the contact’s history. There’s currently no way of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And oddly, if you click a contact within a deal pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you’ve sent to your prospects are not displayed. To observe this, you need to go from the CRM part of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a bargain right to a pipeline and then enter the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the things it could perform on the automation side is remarkable. I’m hopeful that this attribute becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the notion of getting your email database and your webinar tool under the same roof is extremely attractive.
The pricing is also very aggressive also compared to based webinar solutions. By way of example, one of the primary webinar services, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might also buy webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key rivals, particularly once you believe you could link it in using a built in CRM tool (more about that in a moment). Email Marketing Wikipedia
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always an important point to look at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it in their site:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For our customers collectively, however, we’re proud to say our general deliverability rate currently stands at 99%.
Obviously you’re going to have to choose the company’s term for this, but assuming it is accurate, it is a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of each message on your email analytics – that is something that I have not encountered on rival goods’ metrics. A thumbs up for it.
I do have to pull Getresponse on something relating to deliverability nevertheless: to ensure a high deliverability rate, it’s a good idea to use a system called DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I have not encountered any deliverability difficulties utilizing the less costly plans, competing goods do not make you invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you utilize one opt-in procedure, the individual registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one opt-in process is that it makes it really easy for users to sign up for a mailing list; additionally, it generally increases conversion rate and therefore the amount of subscribers on your list. A double opt-in process is best for verifying the people subscribing to your record are using actual email addresses and leads to cleaner data and more precise stats (because open rates etc. ) are calculated based on a list comprising only real email addresses).
Now, the fantastic news is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds pretty good — but to be honest, I think there is a lot of room for improvement with respect to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they are being viewed on).
Furthermore, no controls are provided by Getresponse to change forms off or on on specific devices or pages of your site. In the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and also for popups I connect my Getresponse to a growth-hacking instrument named Sumo (this enables me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d like to and on the pages I need ). Email Marketing Wikipedia
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain functionality a bit tricky at times).
One area I feel that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of articles and transfer them about an e-newsletter, in practice it’s quite clunky to use and can lead to accidental deletion of material, or placement of it at the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will result in a helpful instrument – it is only that the implementation of it might be rather better.
Also, as explained above, the CRM instrument might be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial which Getresponse provides is completely operational and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is the fact that it limits the number of subscribers it is possible to send to 1000. It would be useful if this could be raised a bit, as it might help prospective users try out the tool in more’real world’ scenarios.
There are three main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, several additional types of plan to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists transcend 100,000 email addresses: this begins at $1199, using exact pricing based on requirements (if you’re considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Email Marketing Wikipedia
Distinctions of Every Plan
All the Getresponse plans cover the significant fundamentals — key features include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
Landing pages – you can simply avail of landing pages that allow split testing and unlimited views if you are on a’Pro’ program or higher
Webinars – that functionality is not accessible at all around the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly if you have a fairly high number of email addresses onto your database.
By way of instance, if you have a mailing list containing between 9,000 and 10,000 documents that you want to send an unlimited number of mails per month to, then you might find that hosting it with Getresponse prices $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your own database however on how many emails you send a month too. If you’re delighted to limit the amount of emails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service I could think of that comes in significantly more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your listing, it may occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less functional offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing suppliers — especially Mailchimp – provide free account for users that have a few documents (but these don’t supply the full range of features that you get on a paid program ).
As stated earlier, if you’re prepared to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about attributes? Email Marketing Wikipedia
Getresponse represents one of the more cost-effective ways to host and speak with an email .
It’s also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any competing product that delivers this’all round’ proposal, and it is what proceeds to persuade us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do need to be made however, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements can be made into the data capture forms also, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the support offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your buck with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are pleased to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in some situations, significantly so) whilst offering just as much, if not more performance as them.
The reductions you get when paying upfront for one or two decades of service are extremely generous – you will be hard pressed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its reporting and thorough split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing figures on its site and providing deliverability statistics for individual e-newsletters you send.
It provides a very flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone variations of your e-newsletters very easily.
It includes a helpful landing page creator – but keep in mind you have to be on a more expensive plan to get the fully operational version of the.
You can try out all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can not control when and in which they’re displayed on your site.
CRM functionality needs to be improved considerably before it could be thought of as a substitute for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a bit perplexing, with users having to pay something of a superior to get the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages to to 1000.
The landing page addition does not allow you to perform A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Email Marketing Wikipedia