Introduction Email Marketing What Is It
When I asked you to name an email Marketing instrument, what would you say? Email Marketing What Is It
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email marketing has been Dominated by the same large players for the previous ten years. Which means that they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I’ll be ripping MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Email Marketing What Is It
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information such as your company name, site, Industry, address, company size, record size and also the type of content you plan to send.
Then, you need to verify your Site (or domain name).
This remains part of the acceptance process, and MailerLite will Simply inquire which email is associated to that domain so they could email you a verification link.
As Soon as You’ve completed these Measures, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Website, and ascertain whether you’re a fantastic fit for their services.
(Quite simply, they’re making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to create campaigns and perform with the attributes, but you won’t have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these steps are not ideal for getting started, it Does help prevent malicious users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to handle Nearly all your email marketing.
(We will get to automations shortly, do not worry.)
But whether it is a brand new blog post, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several choices.
– Regular effort: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, with the option of altering the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few added choices, the Majority of these will follow The same step-by-step procedure of a normal effort.
So let’s walk you through it.
As Soon as You click on to create your effort, you’ll be asked to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from one of their pre-designed email templates — which will move you into the dragn’ drop editor .
At the time of writing, there are 21 email templates to choose From which is a little on the low side, however, the designs are super modern.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll choose the first template from the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add distinct Types of articles to your email, including videos, product columns, and societal links.
After making your changes, just click’Done Editing’ and you’ll Be carried to the recipients’ options where you are able to choose your classes or segments.
The advanced tab also allows one To build segment-like rules on-the-fly, in the event your targeting is not quite perfect.
Finally, before sending, then you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Email Marketing What Is It
Handling Your Subscribers
Having granular control over your readers is arguably among The most essential facets of any email marketing program now.
Because highly personalized campaigns are necessary if You are searching to increase opens, clicks, and, above all, your conversions.
And while many providers Permit You to”label” subscribers in order To target them effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are essentially principles.
Your readers belong to a section only when they meet the Specified principles, and will be automatically inserted or removed accordingly.
Here’s what establishing a rule looks like:
Notice the way you can even combine Rules, in addition to another rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are upgraded manually or through an Automation principle — which we will get to in a moment — and they don’t have any value aside from what you actually call them.
As you Begin to use this platform, you’ll begin to understand Where Segments and Groups are typically used, however, MailerLite offers a hand in case you’re uncertain:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to bulge multiple subscribers collectively based on a common denominator.
Somewhat confusing, I’ll admit… but I believe it is a fair trade-off For the added flexibility. Besides, they are optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their own areas, such as title, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers together with Your custom field data in separate columns… or can simply add these fields to your forms which will only apply to prospective subscribers.
Here’s a screenshot of a test field I created and added into a form:
I won’t go too much into the form Stuff here because I have a whole section on this below, but this is the strategy I’d recommend if you wished to use this feature.
Again, as Soon as You’ve gathered your custom field data from fresh Subscribers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I am barely scraping the surface Of what’s possible with custom fields, but it’s important that you understand that this is a feature you may use.
Overall, it’s reasonable to say MailerLite has their subscriber Management and personalization features on stage. Email Marketing What Is It
If you’re not impressed with what you have seen up to Now, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a great foundation to work from if, like the majority people, you don’t have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, though They all finally do the same task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and it is better than a few dedicated alternatives *Infection * WPBakery.
Along with the fundamental building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Adequate pair of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover .
Let us begin with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your website to display it on specific pages.
Despite beginning super fundamental, the form designer allows you To personalize everything from the kind style, fields, background, title, enter fields and, clearly, the button.
Form text may also be edited directly, which gives you a chance To visualize your copy in real-time.
It would have been nice to have Some templates, but as you know, there’s more to a form than simply its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form functions, including adding extra fields and establishing a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, That will replace the embedded kind and prevents users from redirecting.
Last but surely not least, you Can check the way your form displays on mobile by shifting the toggle to responsive mode.
You won’t be able to make any design changes here, but it makes Sense to check, nevertheless.
So that is an Summary of this Embedded form but like I said before, you may also create popup forms in MailerLite.
While the majority of the installation Procedure is identical, there are A few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a fantastic foundation to work from and the editor is just as simple to use for this form kind.
Clicking on the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Considering paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup forms.
And, as before, you can perform the styling options to get it Matched with your own branding.
Last, you can choose the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have .
That is really where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation analytics, and form signups.
Clicking into any campaign will Give you specific reporting for that campaign.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, you can click into individual areas of this report for a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also shows a click map, so It’s possible to see your subscribers interacted with your mails in relation to one another.
Reports for automations will also be Accessible under the’Automations’ tab, even although I found to be less enlightening than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and most will find the available data more than enough to fulfill their needs.
What’s email advertising without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you have ever used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something that certainly can’t be said for each and every email advertising software.
After establishing your trigger, you can begin adding steps to your workflow.
These measures can be anything from sending an email, including a Delay, a bubble break, or an action, like transferring a contributor or upgrading their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.. )
For example, there’s currently no automation for transferring Readers directly into a different automation.
That being said, most of these activities can still be achieved by moving Subscribers into different groups that trigger new automation workflows. It is just not as effective…. yet.
Another question of efficiency here is when creating new mails From the automation workflow builder.
After adding an email cube to The workflow, you will be asked to add your topic line which then appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, but once you’ve established your email, clicking the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending options.
Ultimately, your email address will be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email within your automation cube, which means it’s possible to find an idea of what it contains at a glance.
While this procedure may seem like A grind on paper, it is actually much quicker than what I’m used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, you will probably find that this downgrade in performance.
It is quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there’s 1 Kind of automation You will not find in MailerLite, also that I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on how Subscribers interact with all the pages on your site.
This kind of behavioral targeting only is not accessible MailerLite right now, so if it’s something you use or plan to use, you might want to skip this one. Email Marketing What Is It
The cost of MailerLite is no doubt one of those tools largest Selling points, and let us face it, we all love a good deal.
For starters, they offer an unlimited free plan that includes All features (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding in your mails using this plan, it’s still an amazing alternative for those starting out.
And what about the premium plans?
It ends up, at approximately half of the Cost of this competition on average, MailerLite is undoubtedly among the cheapest options on the industry. Plus, if you are ready to pay annually, you can also get a much greater discount.
In Reality, I have not been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is among those very few marketing tools The (very crowded) sector in recent decades, and that’s no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you In the comments. Email Marketing What Is It