Primary Features Email Marketing Websites
Aweber provides you with all the Following key attributes:
the capacity to import / server the email database
a vast assortment of templates
a few marketing automation performance
responsive email designs
RSS / blog to-email performance
telephone, email and live chat support
integrations with third party programs Email Marketing Websites
Aweber’s support is one of The stand-out features of the goods.
Phone support, email service and Live chat service is all available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide email and/or live chat service.
Additionally, there’s no hoops to Proceed through to get support – related phone number and email details can be viewed quite easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive if you contact them.
If you are a novice to email Advertising, then this type of simple access to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In terms of The access to support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its own Competitions, Aweber provide one of the biggest collections of e-newsletters templates accessible: there are over 700 available.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The layouts – some of them seem slightly dated. I would believe them to be slightly better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There’s, of course, always the option of coding your own also. Email Marketing Websites
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you define. Back in Aweber, this is called’Blog broadcasts’, although technically you can use this feature with any content that has an RSS feed.
This functionality is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their latest posts (or, really, a monthly digest of blog posts). In essence, it means you can force your newsletters from your site – this can be a large time-saver.
It’s worth noting that You can’t use the standard Aweber template designs for RSS-to-email purposes – you need to choose from a set of templates which are specifically designed for this function.
On the plus side, there are quite Some of them to pick from – over most other e-marketing solutions I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something which works ok, but I think there is definitely some massive room for improvement here.
1 thing that you can’t use in Aweber templates which you can in some other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You are limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for instance, your mails are likely to seem more consistently and exhibit more faithfully across email customers – but only using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it’d be great to find some of the templates freshened up a bit, and also the inclusion of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your data, you’re Given the option to add your subscribers to a certain pair of autoresponders, and tag them. Not all competing products allow the addition of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you may Have to answer some questions regarding how you gathered the information you are importing. If your list is on the larger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically look for a flowchart where mails are routed based on user activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user activities — namely opens and clickthroughs — along with the program of tags to ascertain what needs to be routed to whom and when (see previously ).
But I Think this functionality needs to go somewhat further really – tools like Getresponse and Mailchimp provide considerably more flexibility when it comes to which types of user behaviour can activate mailouts.
For example, in Getresponse, you can use triggers such as buy, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is playing a bit of catch up with its competitors here. Email Marketing Websites
Autoresponders – a series of Follow up emails that are automatically triggered by time or user activities – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is merely’alright’.
On the other hand it is very Straightforward To install follow up mails based on time interval – for example, automatically sending readers an onboarding email immediately after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week after is extremely easy. This is a regular use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders based on user actions and purchases is a little more complicated than with key competitors Mailchimp and Getresponse.
Using Aweber, you can create ‘goals’ or combine automation principles with tagging to create autoresponders behave in quite funky ways. . .but if you would like to take advantage of autoresponders in actually advanced manners, you’ll probably need to look at other products, particularly Getresponse, which provides’marketing automation’ functionality that hooks up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this time of smartphones and tablets, this definitely is a fantastic feature.
1 minor Gripe I have yet regarding the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on phone’ button or comparable. The lack of this operation is not a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a lot of campaigns every month.
Divide testing (also called A/B testing) involves sending variants of your e-newsletters to some of your mailing list, monitoring the performance of every , and sending the’best’ variant to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a couple of different versions of your email (using either differing content or subject headers), send them into a sample of your information, along with your e-marketing option will roll out the very best performing version mechanically to the rest of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you were able to make and examine four variations of an email (making Awber’s split testing functionality better than most leading rivals; Getresponse being a notable exception).
For some Reason split testing is currently completely inaccessible in Aweber – I have been assured by their own sales staff that it’s coming back during the next few months, but if you believe you are likely to need this operation desperately you could be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor key stats like open rate, clickthroughs and bounces, you can also look at a lot of other Helpful analytics / information, such as
that the growth of lists over time
an Summary of sign up approaches
where people are opening your own email (i.e., geographical place )
the background of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two goods you Appear to be able to acquire more of an summary of information in one spot, particularly when considering the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp current all their reporting information onto one dashboard (that you can then use to drill down to specifics). Email Marketing Websites
A Great feature of Aweber is the Flexibility it gives you about how you need to deal with the opt-in process.
You Can Opt to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; dual opt-in is when they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is fantastic to see Aweber being flexible in this respect – not all of competing options provide their clients with this choice.
Aweber Offers a decent selection of integrations with other options. You will find more than 400 integrations available which enable you to join Aweber to different kinds of cloud-based applications – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so on.
Some of these involve dedicated widgets; others demand adding a snippet of code into a site; others demand a sync tool like Zapier.
It’s uncommon that Aweber will plug into other applications quite as seamlessly as Mailchimp (which seems to be the default’standard’ email marketing choice for a great deal of apps), but you shouldn’t have too much trouble getting Aweber to operate with a wide selection of other SaaS (software as a service) programs.
Information in Aweber is Fairly simple. You may produce segments not only based on the contents of any field in your database, but also on user activity also – mails opened, web pages visited, links clicked, products bought and so on. It is all very flexible and simple to use.
It’s a bit tricky however To figure out how to get to the screen where you create the sections – you essentially have to visit some’handle subscribers’ section, search for some readers and then save the search for a section.
To be honest, some solutions (such As Getresponse) use a similar strategy to segment creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple sections at the same time, however. This may cause problems for some users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you’re a car dealer with a mailing list containing a field called’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you want to send a message about it to those three sections in 1 go.
In an ideal world you’d just be Able to choose the applicable segments and deliver the message to all those 3 classes. With Aweber though – that is not possible. You’d have to either send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude particular segments from the air; so ultimately it is a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much better way.
Overall I’d say Aweber is a Strong email marketing instrument.
It is not exactly the best product of its own Kind accessible, but it is reasonably priced, easy to use and comprises many of the key features you’d expect from an email marketing alternative.
The main aspects of the Item That would nudge me in Aweber’s leadership are its own ease-of-use and thorough support. The latter might be especially important for some potential customers, particularly those starting out in e-marketing with no truckload of specialized abilities (you probably won’t get stuck, but if you do, you are able to speak with a real human being on a real telephone line about your problem).
In Addition, It’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but in case you haven’t made your mind up on if this is the e-marketing alternative for you, here is a simple breakdown of the important advantages and disadvantages of using it: Email Marketing Websites
Disadvantages of using Aweber
Split testing is currently disabled.
There are cheaper options out there that offer much more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can not be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of segments at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for customer service, should be high.
It’s reasonably priced – whilst not the cheapest product of its type on the market, it’s more affordable than many comparable options.
It lets you select whether to join people to your listing on a single or double click basis.
It’s good export performance, with the choice to import a broad range of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a fantastic range of third party tools and programs.
It comes with an extremely large range of templates – more than its key competitors.
Setting up easy time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are strong.
Segmenting information is relatively simple and you may use both field contents and user action (email opens, links clicked etc.) to create your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You will have to call Aweber for a quotation.
A 14% reduction can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Structure that potential users may like is that all attributes are available on all programs – unlike any competing products you don’t have to be on more expensive plans to unlock certain functionality.
That said, The functionality available on Aweber – as we’ll see below – is not necessarily as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the same cost as Mailchimp
marginally more expensive than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It is worth noting that the above Comparisons don’t really apply to very small lists however – if you’ve got a small email database, a number of these competing products are better value.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which permit you to host the very same amounts of email addresses as outlined above, but they limit the amount of e-newsletters which you can send them. For the interest of a fair comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these plans are similar in terms of send volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber cheaper, sometimes more expensive. But normally I’d say Aweber is priced about in the center of the e-marketing solution scale.
Of course, pricing is not exactly the Only variable you need to base your decision on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let us Look at some Aweber features.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is to you naturally would be to avail of its free trial. Email Marketing Websites