Description of Getresponse Email Marketing Web
Getresponse is primarily an email marketing app Which Allows you to: Email Marketing Web
Import and host a mailing list and capture data onto it
generate newsletters which could be sent to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it is getting more of an’all-in-one’ marketing alternative.
In addition to email advertising, it also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does this provide all the key stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down to the key qualities to learn.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email support and various online tutorials / tools.
Sadly, the telephone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer both of these channels – if telephone service is a deal-breaker for you you may want to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I have never needed to use it quite often (a good thing) but when I have I have found it for a bit of a mixed bag (less of a fantastic thing). A number of those live chat support I’ve received has been outstanding, and I have not needed to wait too long to talk to a broker; the email service .
Some of the comments I’ve got from our readers will indicate that there do have to be improvements made in terms of the caliber of service Getresponse offer. As with a lot of these kinds of businesses, I anticipate it boils down to who you get daily. Email Marketing Web
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open speed, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify people who did not engage with an e-newsletter that you sent and put them in a segment of subscribers which you can then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action on your emails, and time your prospective mailouts based on this info
’email ROI’: by adding some tracking code to your post-sales webpage on your website, you can find out how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user info – you could click one of your subscribers and see where they signed up from, where they’re located and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting performance (especially around sales tracking) but Getresponse’s reporting tool is decidedly one of most featured out there (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided out of the box seem a bit dated; they are not as attractive as the ones offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and imagery easily enough with all the controls provided; and of course there’s nothing to stop you designing your own HTML email template and importing the code for it.
Additionally, there are tons of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, so it’s generally pretty straightforward to find a good beginning point for a template and then edit it until you are delighted with the design.
If you’re really unhappy with the templates offered by Getresponse, there is also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options aren’t so extensive (just 11 templates are provided – well short of the 700+ available for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements which could be made in this region. Email Marketing Web
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you personally — you can set them up so that immediately after someone signs up to your mailing list, they get a welcome message from your business; a week later they could get a discount deal for a number of your products or services; three weeks later they could obtain an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the example above, and action-based messages can be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact preferences
finished trades / targets
changes in user information
Lately Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific deal, clicks on a specific link etc..
This kind of functionality goes far beyond what’s traditionally been available from autoresponders, and lets you make a user journey which can be customised to the nth level.
To get a fast overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available to the pricier programs – the’Guru’ plan and upward. Email Marketing Web
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads in the event, rather than simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture form.
Getresponse offers something quite beneficial in this respect that the majority of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce one landing page, that can simply be displayed 1,000 times a month.
Also, and very importantly, you can not utilize the landing page A/B testing performance on the cheapest Getresponse program (where the system indicates a sample of your users different variations of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – and they’re certainly a helpful attribute – then it’s definitely worth looking at one of the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an extra $15 a month, but very frustratingly, even though the add-on permits you to display an unlimited number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for one of the pricier plans (which I guess is exactly what Getresponse would like you to do) .
Getresponse was before its rivals for quite some time with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’mobile preview’ button for an instant snapshot of what your email resembles on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone trailer around, so that you can preview what your email looks like when the display is used in either portrait or landscape mode. Email Marketing Web
Customer Relationship Management
Among the most frustrating aspects of using many famous CRM tools is the necessity to export information to CSV and back to your email marketing tool in order to perform mailouts (or the need to export info from the email marketing tool into your CRM to add leads to it).
So when I saw Getresponse lately introducing a new CRM feature into their plans I was intrigued – that could potentially do away with all that data exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it to carry out rather basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline stage.
An example of how you could use this functionality is as follows:
You can add a contact to a particular stage on a sales pipeline based on the page of your website they finished a form on;
you can then send them a automated email tailored to that pipeline stage a few days later;
and dependent on the action they took in regards to this email (clicking on a particular link etc) you could automatically move them on another stage of the pipeline and invite invite them to a webinar.
It is very clever stuff, and I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news about the CRM front there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a list of the communication in the contact’s history. There is now no way of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And oddly, when you click on a contact within a bargain pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications that you’ve sent to your prospects aren’t displayed. To observe this, you need to go from the CRM part of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and then enter the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new feature and the things it can do on the automation aspect is remarkable. I’m optimistic that this feature gets developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally used as a lead-generation tactic, the notion of having your email database and your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very aggressive also by comparison to based webinar solutions. By way of instance, among the primary webinar providers, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can even purchase webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you will need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key rivals, particularly when you believe that you can link it in using a built in CRM tool (more on this in a moment). Email Marketing Web
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is obviously a very important point to look at when selecting an email marketing tool.
Not all email marketing providers are that forthright about their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it in their website:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Because deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For our clients collectively, however, we’re pleased to say our general deliverability rate now stands at 99%.
Clearly you’re going to have to choose the company’s word for this, but supposing it is accurate, it is a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse really provides you the deliverability rate of every message in your email analytics – this is something I haven’t encountered on rival products’ metrics. A thumbs up for this.
I really do have to pull Getresponse up on one thing concerning deliverability nevertheless: to ensure a high deliverability rate, it’s advisable to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I’ve not struck any deliverability problems utilizing the less costly plans, competing products do not force you to invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you utilize a single opt-in procedure, the individual registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of a single opt-in process is that it makes it really simple for users to sign up for your mailing list; it also generally increases conversion rate and so the number of subscribers on your list. A double opt-in procedure is better for verifying that the folks subscribing to your record are using real email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. are calculated according to a list containing only email addresses).
Now, the good news here is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds pretty good — but to be honest, I think there’s a lot of room for advancement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controls are offered by Getresponse to change forms on or off on specific devices or pages of your website. In the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I connect my Getresponse into some growth-hacking instrument called Sumo (this enables me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d love to and on the pages I need ). Email Marketing Web
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain functionality just a bit tricky at times).
One area I feel that might be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of articles and transfer them around an e-newsletter, in practice it is quite user friendly to use and may lead to accidental deletion of material, or positioning of it in the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it does make for a helpful instrument – it is only that the execution of it could be rather better.
Also, as described above, the CRM tool might be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is fully operational and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product that I don’t use” scenario.
The only down side to the free trial is that it limits the amount of subscribers you can send to to 1000. It would be good if this could be increased a bit, as it would help prospective users try the tool out in more’real world’ scenarios.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, several additional kinds of strategy to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists transcend 100,000 email addresses: this starts at $1199, using accurate pricing based on requirements (if you’re interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than most competing platforms. Email Marketing Web
Distinctions of Each Plan
All the Getresponse plans cover the important basics — key features include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
Landing pages – you can only avail of landing pages which enable split testing and boundless views if you’re on a’Pro’ program or greater
Webinars – this performance isn’t available whatsoever around the’Email’ plan and the amount of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by comparison you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially in case you’ve got a fairly high number of email addresses onto your database.
For instance, in case you have a mailing list comprising between 9,000 and 10,000 records which you wish to send an infinite number of emails per month to, then you’ll discover that hosting it with Getresponse prices $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your own database however on how many emails you send a month also. If you’re happy to limit the number of emails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service I can think of that comes in considerably cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your listing, it may occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less operational offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — especially Mailchimp – offer completely free accounts for users that have a small number of documents (but these don’t supply the entire range of features that you get on a paid program ).
As stated earlier, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about attributes? Email Marketing Web
Getresponse represents one of the more cost-effective ways to host and speak using an email .
It is also one of the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any competing product that delivers this’all around’ proposal, and it is what continues to convince us to utilize it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, especially where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements can be made into the data capture types also, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made into the service offering.
Overall though I speed Getresponse very tremendously – you receive substantial bang for your buck with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain cases, significantly so) whilst offering as much, if not more performance as them.
The discounts you receive when paying upfront for a couple of decades of support are very generous – you will be hard pressed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing figures on its own website and supplying deliverability statistics for individual e-newsletters you send.
It provides a very flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters very easily.
It includes a helpful landing page creator – but keep in mind you have to be on a more expensive strategy to get the fully operational version of the.
You are able to test all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms supplied are not responsive and you can not control when and in which they’re displayed on your site.
CRM functionality has to be improved substantially before it could be considered a replacement for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those provided by competing products.
The pricing arrangement is a little perplexing, with users having to cover something of a superior to get the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages into 1000.
The landing page add-on doesn’t allow you to perform A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Email Marketing Web