Primary Capabilities Email Marketing Web
Aweber provides you with all the Following key features:
the capacity to import / host an email database
a vast assortment of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email functionality
telephone, email and live chat service
integrations with third party apps Email Marketing Web
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email service and Live chat support is all available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide live or email chat support.
Additionally, there’s no magic to Go through to contact support – relevant phone number and email details can be seen quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Advertising, then this type of easy access to good-quality service is a strong argument in favour of using Aweber as your email marketing supplier.
In terms of The access to support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its own Competitors, Aweber provide one of the largest sets of e-newsletters templates available: you will find over 700 available.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not adore all of The designs – some of them seem slightly dated. I’d believe them to be marginally better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using just a bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There’s, of course, always the option of communicating your own too. Email Marketing Web
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters that get sent out based on your schedule that you define. Back in Aweber, this is called’Blog broadcasts’, although technically you can use this feature with any material which has an RSS feed.
This operation is Particularly handy for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, really, a monthly digest of blog posts). In essence, it means that you can power your newsletters from the website – this is a big time-saver.
It is worth noting that You can not use the normal Aweber template designs for RSS-to-email functions – you have to choose from a set of templates that are specifically designed for this purpose.
On the plus side, there are quite Some of these to pick from – over most other e-marketing alternatives I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something that works fine, but I believe there’s definitely some massive space for improvement here.
One thing that you can not use in Aweber templates that you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for instance, your emails are likely to appear more consistently and display more reliably across email clients – but only using web safe fonts can make templates look a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it would be great to see a few of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your information, you are Given the choice to add your readers to a particular pair of autoresponders, and label them. Not all competing products permit the addition of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you will Need to answer some questions regarding how you collected the data you’re importing. If your listing is on the larger side, you can also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email advertising options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on consumer activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature that to some level provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user activities — specifically opens and clickthroughs — and the program of tags to determine what should be sent to whom and when (see previously ).
However, I Think this operation needs to go somewhat further actually – tools like Getresponse and Mailchimp provide considerably more flexibility when it comes to which types of user behaviour can trigger mailouts.
For instance, in Getresponse, you can use triggers like buy, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is playing a little bit of catch up with its competitors here. Email Marketing Web
Autoresponders – a series of Follow up emails which are automatically triggered by time or user activities – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it is just’alright’.
On the plus side it is very Straightforward To set up follow up mails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and a’follow us on social websites’ email a week after is extremely straightforward. This is a regular use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders according to user activities and purchases is a little more complicated compared to key competitors Mailchimp and Getresponse.
Using Aweber, you are able to create ‘targets’ or unite automation principles with tagging to make autoresponders act in quite funky ways. . .but if you would like to make use of autoresponders in really advanced ways, you’re likely going to need to appear at other products, particularly Getresponse, which provides’marketing automation’ functionality that hooks up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this day and age of smartphones and tablets, this can be a good feature.
One minor Gripe I have however regarding the responsive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or similar. The absence of the operation isn’t a dealbreaker by any means, but it will slow you down a little, particularly if you’re sending a lot of campaigns each month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, tracking the operation of every , and sending the’best’ version to the rest of your list.
Many e-marketing tools manage This automatically for you: you produce a few different versions of your email (using either differing content or theme headers), send them to a sample of your data, along with your e-marketing option will roll out the very best performing version mechanically to the rest of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you could make and examine four variants of an email (making Awber’s split testing functionality better than many leading competitors; Getresponse being a notable exception).
For some Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their sales staff that it is coming back over the upcoming few months, but if you believe you are going to want this operation desperately you might be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / advice, including
the Increase of lists over time
an overview of sign up methods
where individuals are opening your email (i.e., geographical place )
the background of an individual’s activity – you can view past opens and clicks etc. in a per-subscriber level
And much else besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two products you Appear to be able to acquire more of an summary of information in one place, especially when considering the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp current all their reporting data on a single dashboard (which you can then use to drill down to specifics). Email Marketing Web
A nice feature of Aweber is that the Flexibility it provides you about how you want to deal with the opt-in procedure.
You Can Opt to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed immediately after finishing a form; dual opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is fantastic to see Aweber being flexible in this respect – not all of competing options provide their customers with this selection.
Aweber Provides a decent range of integrations with different options. You will find more than 400 integrations available which enable you to connect Aweber to various kinds of cloud-based software – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so forth.
Some of them involve dedicated widgets; others involve adding a snippet of code into a site; others involve a sync tool such as Zapier.
It’s rare that Aweber will plug to other software quite as easily as Mailchimp (which appears to be the default’standard’ email advertising choice for a great deal of apps), but you also shouldn’t have too much trouble getting Aweber to operate with a wide range of other SaaS (software as a service) apps.
Information in Aweber is Fairly straightforward. You can create segments not only depending on the contents of any field in your database, but also on consumer activity also – mails opened, web pages visited, links clicked, products bought and in the future. It’s all very flexible and simple to use.
It is a little bit tricky however To work out how to reach the screen where you create the sections – you essentially have to go to some’manage subscribers’ section, search for some readers and save the search for a section.
To be fair, some options (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Unfortunately Aweber does not let You broadcast emails to multiple sections at once, however. This may cause problems for some users that have a need to’pick and mix’ segments in mailouts on a regular basis.
For instance, say you are a car dealer with a mailing list containing a field known as’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you want to send a message about it to those three sections in 1 go.
In an Perfect world you’d just be Able to select the relevant segments and deliver the message to those three groups. With Aweber though – this isn’t possible. You’d need to send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude particular segments from the air; so ultimately it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far greater manner.
Overall I would say Aweber is a Strong email marketing tool.
It is not exactly the best product of its Kind available, but it is reasonably priced, easy to use and contains many of the key features you’d expect from an email marketing alternative.
The primary aspects of the product That would nudge me Aweber’s leadership are its own ease-of-use and thorough support. The latter might be particularly critical for some potential customers, especially those starting out in e-marketing without a truckload of technical skills (you probably won’t have stuck, but if you do, you can speak with an actual person being on a real phone line about your problem).
Additionally, it’s not overly Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you haven’t made up your mind on whether this is actually the e-marketing alternative for you, here’s a brief breakdown of the key advantages and disadvantages of utilizing it: Email Marketing Web
Disadvantages of using Aweber
Split testing is currently disabled.
You can find cheaper options out there which offer much more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are poor and they can not be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude a number of sections at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some essential competing goods and based on Aweber’s Stevie awards for customer support, should be high.
It’s reasonably priced – whilst not the most expensive product of its kind on the market, it is more affordable than several similar solutions.
It lets you select whether to subscribe people to your list on a single or double click basis.
It has good export functionality, with the choice to import a wide assortment of file types and also insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a fantastic assortment of third party tools and programs.
It comes with a very large range of templates – over its key competitors.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively easy and you may use both area contents and user activity (email opens, links clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You’ll have to call Aweber to get a quote.
A 14% reduction is available In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Structure that prospective users may enjoy is that all attributes are available on all plans – unlike any competing goods you do not need to be on more costly plans to unlock specific performance.
That said, The performance available on Aweber – as we’ll see below – is not necessarily as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the exact same cost as Mailchimp
slightly more costly than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s feature set is more basic however).
It’s worth noting that the above Comparisons do not actually apply to very little lists however – if you’ve got a little email database, several of these competing goods are greater value.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it is going to cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which permit you to host the same amounts of email addresses as outlined previously, but they restrict the number of e-newsletters that you can send to them. For the sake of a comparison, I’ve referenced the costs for Campaign Monitor plans that allow unlimited broadcasts since these plans are comparable in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber cheaper, occasionally more expensive. But generally I’d say Aweber is priced roughly in the middle of the e-marketing solution scale.
Obviously, pricing is not exactly the Only factor you need to base your decision on. . .the more important consideration to work out is what bang you get for your dollar.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to choose whether Aweber is to you of course is to avail of its free trial. Email Marketing Web