Intro Email Marketing Video Best Practices
If I asked you to name an email Marketing instrument, what could you say? Email Marketing Video Best Practices
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email advertising continues to be Dominated by the identical big players for the last ten years. Which means they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I’ll be tearing MailerLite from limb To limb to see if it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Email Marketing Video Best Practices
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information like your company name, website, Industry, address, company size, list size and even the kind of content you plan to send.
Then, you need to confirm your Site (or domain name).
This remains part of this approval process, and MailerLite will Simply inquire which email is related to this domain in order that they could email you a confirmation link.
Once you’ve completed these Measures, you ought to wait it out.
The MailerLite team will review your application, assess your Website, and determine whether you’re a good fit for their services.
(Quite simply, they’re making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to use the software to create campaigns and play with the attributes, but you won’t have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these measures aren’t perfect for getting started, it Does help prevent unscrupulous users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email advertising.
(We will get to automations shortly, do not worry.)
But whether it is a new blog article, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, with the choice of changing the subject line and email articles.
– RSS effort: Create a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Aside from a few added options, the Majority of these will follow The same step-by-step procedure of a standard effort.
So let us walk you through it.
Once you click to create your effort, you’ll be requested to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from one of the pre-designed email templates — which will move you to the dragn’ drop editor by default.
In the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, but the layouts are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will choose the first template from the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add distinct Types of articles to your email, including videos, product columns, and societal connections.
After making your changes, simply click’Done Editing’ and you’ll Be carried to the recipients’ choices where you can select your groups or segments.
The advanced tab also allows you To build segment-like rules on-the-fly, in the event your targeting isn’t quite right.
Finally, before sending, you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that is instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Email Marketing Video Best Practices
Managing Your Subscribers
Having granular control over your subscribers is arguably one of The most essential aspects of any email marketing software today.
Because highly personalized efforts Are Essential if You’re searching to increase opens, clicks, and, above all, your conversions.
And while many providers allow you to”tag” readers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are basically rules.
Your readers belong to a section only when they meet the Specified principles, and are automatically inserted or eliminated accordingly.
Here is what setting up a rule looks like:
Notice how you can also combine Principles, as well as another rule when the first does not exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are updated manually or via an Automation rule — that we’ll get to in a minute — and they don’t have any value aside from what you actually call them.
As you start to use this stage, you’ll Start to understand At which Segments and Groups are generally used, but MailerLite delivers a hand in case you’re unsure:
Basically, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to lump multiple subscribers collectively according to a common denominator.
A tad confusing, I will admit… but I believe it is a fair trade-off For the added flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their own fields, such as name, business, and nation.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers together with Your custom field information in separate columns… or may simply add these fields to your forms which will only apply to future subscribers.
Here’s a screenshot of a test field I created and added to a form:
I will not go too much to the shape Things here since I have an entire section on that below, but this is the strategy I’d recommend if you wished to use this attribute.
Again, once you’ve gathered your custom field data from fresh Subscribers, you can pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I’m barely scratching the surface Of what’s possible with custom fields, but it is important that you understand that this is a feature you may use.
Overall, it’s fair to say MailerLite has their subscriber Management and personalization features on stage. Email Marketing Video Best Practices
If you are not impressed by what you’ve seen so far, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it will offer a fantastic base to work from if, for example most people, you don’t have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, though They finally do the same task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual page builders, and it is already better than some dedicated solutions *cough* WPBakery.
Together with the basic building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Decent pair of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover here.
Let us start with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your site to show it on particular pages.
Despite starting off super fundamental, the form designer allows you To customize everything from the form style, fields, background, title, enter fields and, clearly, the button.
Form text can also be edited directly, which Provides you a chance To visualize your copy in real time.
It would have been nice to have Some templates here, but as you know, there’s more to some form than simply its physical appearance.
Clicking the’Settings’ tab will allow you to configure how the Form works, such as adding extra fields and setting a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, That will replace the embedded kind also prevents users .
Last but surely not least, you Can assess the way your form screens on mobile by shifting the toggle to responsive mode.
You won’t be able to make any layout changes here, but it makes Sense to check, nevertheless.
So that’s an overview of this Embedded form but like I said before, you can also create popup forms in MailerLite.
While the Vast Majority of this installation Procedure is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a good foundation to work from and the editor is just as easy to use for this form kind.
Clicking the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Contemplating paid programs like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup forms.
And, like before, you can perform with the styling options to get it Matched with your own branding.
Last, you can Select the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation stats, and form signups.
Clicking into any effort will Give you special reporting for this effort.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, it is possible to click into individual areas of the report to get a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see your subscribers interacted with your emails in relation to another.
Reports for automations are also Available under the’Automations’ tab, though I found to be less enlightening than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will find the available statistics more than enough to meet their needs.
What’s email advertising without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you’ve ever used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something that certainly can’t be said for each and every email advertising program.
After setting your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, adding a Delay, a conditional split, or an act, such as transferring a contributor or upgrading their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed if they do not open my email within 7 days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional elements. (Split, Visit, Goal, etc.)
For Instance, there’s currently no automation for moving Subscribers directly into another automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into different groups that activate new automation workflows. It’s just much less effective…. yet.
Another matter of efficacy here is when creating new mails From the automation workflow builder.
After having an email block to The workflow, you’ll be asked to put in your topic line that appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, but once you’ve created your email, clicking on the ‘Done editing’ button will direct you back into the automations workflow instead of the usual sending options.
Ultimately, your email will probably be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email inside your automation cube, which means it’s possible to find an concept of what it contains at a glimpse.
While this process may seem like A grind on paper, it’s actually much faster than what I’m used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, so you will probably find this a downgrade in functionality.
It’s quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there is 1 Kind of automation You will not find in MailerLite, also I think that it’s very important to highlight.
The ability to activate an automation (or measure ) based on the way Subscribers interact with the webpages on your website.
This kind of behavioral targeting just isn’t available in MailerLite right now, so if it’s something you use or plan to use, you may want to skip this one. Email Marketing Video Best Practices
The Price of MailerLite is one of the tools largest Selling points, and let’s face it, we all love a good bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding on your emails using this program, it’s still an wonderful alternative for those starting out.
And what about the premium plans?
It turns out, at around half the Cost of the rivalry generally, MailerLite is by far one of the cheapest options on the industry. Additionally, if you are ready to pay yearly, you can also get an even better discount.
In fact, I haven’t been able to find anything that does the same job, cheaper.
MailerLite is one of those very few marketing tools to interrupt The (very crowded) sector in recent decades, which is no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you In the remarks. Email Marketing Video Best Practices