Description of Getresponse Email Marketing Usa
Getresponse is primarily an email Advertising app Which Allows you to: Email Marketing Usa
Import and host a mailing list and catch data onto it
create newsletters which can be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it is getting more of an’all-purpose’ marketing solution.
Besides email marketing, it also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does this provide all the crucial stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to find out.
Up until very recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email support and assorted online tutorials / resources.
Sadly, the telephone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform providers only offer you these two stations – if phone service is a deal-breaker for you you may want to contemplate Aweber, which still provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I’ve never needed to use it very frequently (a good thing) but once I have I’ve found it for a bit of a mixed bag (less of a good thing). Some of those live chat service I have received has been excellent, and I haven’t needed to wait too much time to chat with an agent; the email support less so.
Some of the feedback I’ve got from our readers does suggest that there do need to be improvements made in terms of the quality of support Getresponse offer. Much like a number of these kinds of businesses, I expect it often boils down to who you get daily. Email Marketing Usa
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of track – open rate, click-through, unsubscribe rates and so on – but in addition to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify people who didn’t engage with an e-newsletter you sent and put them in a section of readers which you can then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers take action in your mails, and period your future mailouts according to this info
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your site, you can discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user information – you could click one of your subscribers and see where they signed from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (particularly around sales tracking) however Getresponse’s reporting tool is decidedly one of most featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied out of the box seem a bit dated; they aren’t as attractive as the ones offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and imagery easily enough with all the controls supplied; and naturally there is nothing to stop you designing your own HTML email template and importing the code for it.
Additionally, there are a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, therefore it is generally pretty straightforward to find a good starting point to get a template and edit it before you are happy with the design.
If you are really unhappy with the templates provided by Getresponse, there’s also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options aren’t very extensive (just 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely a few improvements that could be made in this area. Email Marketing Usa
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you — you can set them up so that immediately after somebody signs up to your mailing list, they receive a welcome message in your business; a week after they can receive a discount deal for some of your goods or services; 3 weeks after they could obtain an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the example above, and also action-based messages can be triggered by user actions or information, such as:
subscriptions to particular lists
changes connected preferences
completed trades / targets
changes in consumer information
Recently Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a specific link etc..
This kind of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to make an individual travel that may be customised to the nth degree.
To get a fast overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available on the pricier plans – the’Guru’ program and up. Email Marketing Usa
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads if, rather than simply directing individuals to a (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse offers something very useful in this respect that the majority of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, which can simply be displayed 1,000 times a month.
Also, and very importantly, you can’t use the landing page A/B testing performance on the cheapest Getresponse program (where the system indicates a sample of your users different variations of your landing page, computes conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they are unquestionably a useful attribute – then it’s definitely worth considering among the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an extra $15 a month, but quite frustratingly, although the add-on permits you to show an unlimited number of landing pages to potential subscribers, it doesn’t include A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I would just go for one of the more expensive plans (which I guess is exactly what Getresponse want one to do) .
Getresponse was before its rivals for quite a while with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a reactive record of your e-newsletter – you simply hit a’mobile preview’ button to get a quick snapshot of your email resembles on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone trailer around, so you can preview what your email looks like when the screen is employed in either portrait or landscape style. Email Marketing Usa
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is that the need to export data to CSV and back to your email marketing instrument in order to perform mailouts (or the need to export data from the email marketing tool into your CRM to add prospects to it).
When I saw Getresponse lately introducing a new CRM feature in their plans I had been intrigued – that could potentially do away with all that data exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it to carry out rather basic jobs: you could create sales pipelines, add contacts to them and monitor activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how to use this operation would be as follows:
It is possible to add a contact to a particular point on a sales pipeline based on the page of your website that they completed a form on;
you could then send a automated email tailored to this pipeline period a few days later;
and dependent on the action they took with regard to that email (clicking on a certain link etc) you could automatically move them onto another phase of the pipeline and automatically invite them into a webinar.
It is very smart stuff, and that I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front — there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Other CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a record of the communication in the contact’s history. There’s now no method of doing so together with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And oddly, if you click on a contact within a deal pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you’ve delivered to your leads are not displayed. To see this, you have to go out of the CRM part of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing so does not display their history.
Task management is non-existent also: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is difficult. You need to add contacts to a list , then go to the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and input the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the things it can do on the automation aspect is impressive. I am optimistic that this attribute gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the notion of getting your email database and your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very competitive also by comparison to established webinar solutions. By way of example, among the primary webinar services, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ program allows you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might even purchase webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key rivals, especially once you consider you could connect it in with a built-in CRM tool (more on this in a moment). Email Marketing Usa
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is obviously an important point to look at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability prices; but Getresponse seems reasonably open about this, with this to say about it on their site:
At GetResponse we are frequently asked about the quality of the deliverability rate. Because deliverability depends on a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers collectively, however, we are proud to say our overall deliverability rate now stands at 99%.
Clearly you’re going to have to take the company’s word for this, but assuming it’s accurate, it’s a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of each message on your email analytics – this is something that I haven’t encountered on rival products’ metrics. A thumbs up for it.
I do have to pull Getresponse up on one thing relating to deliverability however: to ensure a high deliverability speed, it is a good idea to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I have not encountered any deliverability difficulties using the cheaper plans, competing goods don’t make you invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in process, the person registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single sampling procedure is that it makes it really simple for users to sign up for a mailing list; it also generally increases conversion rate and therefore the amount of readers on your record. A dual opt-in procedure is best for verifying that the folks subscribing to your list are using actual email addresses and contributes to cleaner information and more accurate stats (because open rates etc. ) are calculated according to a list containing just real email addresses).
The good news here is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing products. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds quite fine — but to tell the truth, I think there is a great deal of room for improvement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controls are offered by Getresponse to change forms on or off on particular devices or individual pages of your site. In the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and also for popups I connect my Getresponse into some growth-hacking tool named Sumo (this enables me to switch pop-ups off for cellular users, as well as display forms exactly as I’d like to and onto the webpages I want). Email Marketing Usa
On the whole, Getresponse is really simple to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain functionality a bit tricky at times).
1 area I feel that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of content and move them around an e-newsletter, in practice it is fairly user friendly to use and may cause accidental deletion of material, or positioning of it at the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it will result in a helpful instrument – it is only that the implementation of it could be rather better.
Also, as explained above, the CRM tool might be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day free trial which Getresponse provides is completely functional and the free trial is not contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity that I do not use” scenario.
The only down side to this free trial is that it restricts the amount of subscribers it is possible to send to to 1000. It would be good if this could be raised a little, as it would help potential users try the tool out in more’real-world’ situations.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, many additional types of plan to pick from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists exceed 100,000 email addresses: this starts at $1199, using exact pricing based on requirements (if you are interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than many competing platforms. Email Marketing Usa
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
landing pages – you can simply avail of all landing pages which allow split testing and unlimited views if you’re on a’Pro’ program or higher
Webinars – that functionality is not accessible whatsoever around the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially if you have a fairly large number of email addresses on your own database.
For instance, if you have a mailing list comprising between 9,000 and 10,000 documents which you wish to send an unlimited number of mails each month to, then you might discover that hosting it with Getresponse costs $65 monthly.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses on your database but on how many emails you send a month also. If you are happy to set a limit on the number of mails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The only well-known service that I could think of that comes from significantly cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your list, it may occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less operational offering for $12 a month.
Two final things to be aware of about the pricing :
Some competing providers — especially Mailchimp – provide free accounts for users with a small number of documents (but these don’t offer the full range of features that you get on a paid plan).
As mentioned before, if you’re ready to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Email Marketing Usa
Getresponse represents among the more cost-effective ways to host and speak with an email database.
It is also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any rival product that delivers this’all around’ proposition, and it’s what continues to convince us to utilize it for Style Factory’s email advertising.
Some improvements to Getresponse do have to be made however, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements could be made into the data capture types also, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the service offering.
Overall though I rate Getresponse very highly – you get substantial bang for your dollar with this item.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some situations, substantially so) whilst supplying just as much, if not more functionality as them.
The discounts you receive when paying for a couple of decades of service are very generous – you will be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any products that are similar.
Its reporting and comprehensive split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its own site and supplying deliverability data for person e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters very easily.
It includes a useful landing page creator – but keep in mind you need to be on a more expensive strategy to get the fully functional version of the.
You can try out all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms provided are not responsive and you can’t control when and where they are displayed on your website.
CRM performance has to be improved considerably before it can be considered a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates seem marginally less slick than those supplied by competing goods.
The pricing structure is a little perplexing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial restricts the number of readers you can send messages to to 1000.
The landing page addition doesn’t allow you to perform A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Email Marketing Usa