Description of Getresponse Email Marketing Uk
Getresponse is primarily an email Advertising app that allows you to: Email Marketing Uk
Import and host a mailing list and catch data onto it
generate newsletters which can be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it is becoming more of an’all-purpose’ marketing solution.
In addition to email advertising, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does this provide all the key stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let’s drill down to the key features to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email support and assorted online tutorials / tools.
Regrettably, the telephone service has been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer these two stations – if phone service is a deal-breaker for you you might wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I have never needed to use it very frequently (a good thing) but when I have I have found it to be a small mixed bag (less of a good thing). A number of those live chat service I have received was outstanding, and I haven’t needed to wait too much time to talk to an agent; the email support .
Some of the comments I’ve got from our readers will indicate that there do need to be improvements made concerning the caliber of support Getresponse offer. Much like a number of these types of companies, I anticipate it often boils down to that you get on the day. Email Marketing Uk
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of track – open speed, click-through, unsubscribe rates and so on – but also to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot individuals who did not participate with an e-newsletter you shipped and set them in a segment of subscribers which you may then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action in your emails, and time your prospective mailouts based on this information
’email ROI’: by adding some tracking code to your post-sales webpage on your website, you can find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user information – you could click one of your readers and see in which they signed up from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (especially around sales monitoring ) however Getresponse’s reporting application is decidedly one of most fully featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided from the box seem a bit dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, designs and imagery easily enough with all the controls supplied; and naturally there’s nothing to stop you simply designing your own HTML email template and importing the code for it.
Additionally, there are a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, so it’s generally pretty straightforward to locate a good starting point for a template and edit it until you’re delighted with the design.
If you are really not pleased with the templates offered by Getresponse, there’s also the choice of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t so extensive (only 11 templates are supplied – well short of their 700+ available for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely a few improvements which could be created in this area. Email Marketing Uk
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you — you can put them up so that immediately after someone signals up to a mailing list, they receive a welcome message from the company; a week later they could get a discount deal for some of your goods or services; three months after they could receive an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the example above, and action-based messages can be triggered by user actions or advice, for example:
contributors to certain lists
changes in contact tastes
finished trades / goals
changes in consumer data
Recently Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a specific link etc..
This kind of functionality goes way beyond what has traditionally been on offer from autoresponders, and allows you to create a user travel which can be customised to the nth level.
To get a fast overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available on the more expensive programs – the’Guru’ program and upward. Email Marketing Uk
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads in the event, instead of simply directing individuals to a (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse provides something quite useful in this regard that most of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, which could simply be displayed 1,000 times per month.
Additionally, and above all, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse plan (whereby the machine indicates a sample of your users different versions of your landing page, calculates conversion rates, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they are certainly a helpful feature – then it is definitely worth looking at among the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an extra $15 a month, however quite frustratingly, although the add-on allows you to show an unlimited amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was interested in the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is what Getresponse would like you to do!) .
Getresponse was ahead of its competitors for quite some time using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a reactive preview of your e-newsletter – you just hit a’mobile preview’ button for a quick snapshot of your email resembles on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone preview around, so that you can preview what your own email looks like when the screen is used in either portrait or landscape mode. Email Marketing Uk
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is that the necessity to export information to CSV and back to your email marketing instrument as a way to do mailouts (or the need to export data from the email marketing tool in your CRM to include leads to it).
When I watched Getresponse lately introducing a new CRM feature into their plans I was intrigued – that could possibly eliminate all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it in order to carry out rather basic tasks: you can create sales pipelines, add contacts to these and monitor activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline stage.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a particular stage on a revenue pipeline depending on the page of your site they finished a form ;
you can then send a automated email tailored to that pipeline period a couple of days later;
and dependent on the action they took in regards to that email (clicking on a particular link etc) you could automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and that I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front — there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a list of the communication in the contact’s history. There is now no way of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And strangely, when you click a contact within a bargain pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you have sent to your prospects are not displayed. To observe this, you need to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is tough. You have to add contacts to a list , then go to the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to put in a bargain right to a pipeline and input the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the things it could do on the automation side is remarkable. I am optimistic that this feature becomes developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the idea of getting your email database along with your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very aggressive too compared to established webinar solutions. For example, among the leading webinar providers, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program allows you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can even purchase webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key competitors, particularly when you consider you could link it in with a built in CRM tool (more on this in a minute ). Email Marketing Uk
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always a very important point to check at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it on their own site:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Since deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients collectively, however, we are pleased to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to need to take the company’s word for this, but supposing it is true, it’s a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse really provides you the deliverability rate of each message on your email analytics – this is something that I have not encountered on rival products’ metrics. A thumbs up for it.
I do need to pull Getresponse on one thing concerning deliverability however: to ensure a high deliverability speed, it is a good idea to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I’ve not encountered any deliverability problems utilizing the cheaper plans, competing products do not force you to invest in a more expensive plan to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’single opt-in’ or a’double click’ process.
If you use use a single opt-in process, the person signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one opt-in process is that it makes it really simple for users to subscribe to a mailing list; additionally, it generally increases conversion speed and therefore the amount of readers on your list. A double opt-in procedure is better for verifying that the folks subscribing to your record are using actual email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. ) are calculated based on a list comprising only email addresses).
Now, the fantastic news here is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds pretty good — but to be honest, I think there is a great deal of room for improvement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controls are provided by Getresponse to switch forms off or on on particular devices or pages of your site. At the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I link my Getresponse to some growth-hacking instrument named Sumo (that enables me to switch pop-ups off for mobile users, as well as display forms precisely as I’d like to and onto the pages I need ). Email Marketing Uk
Overall, Getresponse is really simple to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes locating certain functionality just a little bit tricky at times).
1 place I feel that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of content and transfer them about an e-newsletter, in practice it is fairly user friendly to use and can lead to accidental deletion of material, or positioning of it at the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it will result in a helpful tool – it’s just that the execution of it could be somewhat better.
Also, as described above, the CRM tool might be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse supplies is completely operational and the free trial is not contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity that I do not use” scenario.
The only down side to this free trial is that it restricts the number of readers you can send to 1000. It would be useful if this could be raised a bit, as it might help prospective users try out the tool in more’real-world’ situations.
There are three chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, several additional types of plan to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists transcend 100,000 email addresses: this starts at $1199, with accurate pricing depending on prerequisites (if you are interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Email Marketing Uk
Distinctions of Each Strategy
Each of the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to import, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ plans up
Landing pages – you can simply avail of landing pages which allow split testing and boundless views if you are on a’Pro’ plan or greater
Webinars – this functionality is not available at all around the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially if you’ve got a reasonably high number of email addresses onto your own database.
By way of instance, in case you’ve got a mailing list containing between 9,000 and 10,000 documents that you wish to send an infinite number of mails each month to, you might find that hosting it with Getresponse prices $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your own database but on how many emails you send a month also. If you’re delighted to limit the number of emails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The sole well-known service that I could think of that comes in significantly more affordable is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your list, it may sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if much less operational offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing providers — notably Mailchimp – provide completely free account for users with a small number of records (but these don’t offer the entire range of features that you get on a paid program ).
As stated earlier, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about features? Email Marketing Uk
Getresponse represents one of the more cost-effective tactics to host and communicate using an email database.
It is also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any competing product that delivers this’all around’ proposition, and it is what continues to convince us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, particularly where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements could be made to the data capture forms too, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the service offering.
Overall though I rate Getresponse very highly – you receive considerable bang for your buck with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in some cases, significantly so) whilst offering as much, if not more functionality as them.
The reductions you receive when paying upfront for a couple of years of service are very generous – you will be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its own reporting and comprehensive split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing characters on its own website and providing deliverability data for person e-newsletters you send.
It offers a very flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters really readily.
It comes with a useful landing page creator – but bear in mind that you have to be on a more expensive plan to get the fully operational version of this.
You are able to test all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms provided are not responsive and you can not control when and in which they’re displayed on your website.
CRM performance has to be improved considerably before it can be considered a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look slightly less slick than those supplied by competing goods.
The pricing arrangement is a bit confusing, with users having to pay something of a premium to get the landing page creator tool.
The free trial limits the amount of subscribers you can send messages into 1000.
The landing page addition doesn’t let you perform A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Email Marketing Uk