Description of Getresponse Email Marketing Tutorial
Getresponse is primarily an email marketing app Which Allows you to: Email Marketing Tutorial
Import and host a mailing list and also capture data onto it
create newsletters that can be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it is getting more of an’all-in-one’ marketing alternative.
Besides email marketing, it also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does it provide all the crucial stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let’s drill down to the crucial qualities to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email service and assorted online tutorials / resources.
Sadly, the telephone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer you both of these channels – if phone service is a deal-breaker for you you might wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I’ve not had to use it quite often (a fantastic thing) but when I’ve I have discovered it to be a bit of a mixed bag (less of a fantastic thing). Some of the live chat service I’ve received was outstanding, and I haven’t needed to wait too much time to chat with an agent; the email service .
Some of the comments I’ve got from our readers does indicate that there do have to be improvements made in terms of the quality of service Getresponse offer. As with a number of these types of companies, I expect it often boils down to that you get on the day. Email Marketing Tutorial
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of track – open speed, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify people who didn’t engage with an e-newsletter you sent and put them in a section of readers which you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers take action in your mails, and time your future mailouts according to this info
’email ROI’: by incorporating some tracking code into your post-sales webpage on your site, you can discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user info – you could click one of your subscribers and see where they signed up from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales tracking) however Getresponse’s reporting tool is definitely one of most featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided out of the box look a bit dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, layouts and imagery easily enough with all the controls provided; and of course there’s nothing to stop you designing your HTML email template and importing the code for it.
Additionally, you will find a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, therefore it is generally pretty simple to find a good beginning point to get a template and edit it before you’re happy with the plan.
If you’re really not pleased with the templates provided by Getresponse, there’s also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options aren’t so extensive (just 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely some improvements which could be created in this area. Email Marketing Tutorial
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you — you can put them up so that instantly after somebody signals up to your mailing list, they receive a welcome message from the company; a week after they could receive a discount deal for some of your products or services; 3 weeks after they could obtain an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the example above, and also action-based messages may be triggered by user actions or advice, for example:
contributors to particular lists
changes connected tastes
completed trades / goals
changes in consumer data
Lately Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a specific link .
This type of functionality goes far beyond what has traditionally been on offer from autoresponders, and lets you make a user journey which may be customised to the nth level.
For a quick overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available on the more expensive programs – the’Pro’ plan and upward. Email Marketing Tutorial
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads in the event, instead of simply directing people to some (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse provides something quite useful in this regard that most of its competitors do not: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce one landing page, which could only be displayed 1,000 times a month.
Also, and above all, you can not use the landing page A/B testing performance on the least expensive Getresponse plan (where the system shows a sample of your users different versions of your landing page, calculates conversion rates, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – plus they are certainly a useful feature – then it is definitely worth considering one of the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an extra $15 a month, but very frustratingly, although the add-on allows you to show an infinite amount of landing pages to prospective subscribers, it doesn’t include A/B testing.
Accordingly, if I was interested in the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the more expensive programs (which I suppose is exactly what Getresponse want you to do) .
Getresponse was ahead of its competitors for quite some time using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a reactive record of your e-newsletter – you just hit a’cellphone preview’ button to get an instant snapshot of what your email resembles on a smartphone (see image right).
Not just this but you can’flip’ the smartphone trailer around, so you can preview what your own email looks like when the screen is employed in either portrait or landscape style. Email Marketing Tutorial
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is the need to export data to CSV and straight back into your email marketing instrument in order to perform mailouts (or the need to export info from your email marketing tool into your CRM to include prospects to it).
When I saw Getresponse lately introducing a new CRM feature in their plans I had been intrigued – this could possibly do away with all that info exporting and exporting, and keep everything neatly in one place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you could only use it in order to carry out rather basic tasks: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how to use this operation is as follows:
It is possible to add a contact to a particular point on a sales pipeline based on the page of your site that they finished a form ;
you can then send them a automated email tailored to that pipeline stage a few days afterwards;
and based on the action they took with regard to that email (clicking on a certain link etc) you can automatically move them on another phase of the pipeline and invite invite them into a webinar.
It is very smart stuff, and I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front — there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a list of the communication from the contact’s history. There’s currently no method of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And oddly, if you click a contact within a deal pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your leads are not displayed. To see this, you have to go from the CRM part of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing so doesn’t display their history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is difficult. You need to add contacts to a list , then visit the CRM pipeline, include a bargain and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and then enter the contact details of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the stuff it could do on the automation side is remarkable. I am optimistic that this feature becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the idea of getting your email database along with your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very competitive too by comparison to established webinar solutions. For instance, one of the primary webinar services, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program permits you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might even buy webinars performance as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key rivals, especially once you consider you could connect it in using a built-in CRM tool (more about that in a minute ). Email Marketing Tutorial
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always an important thing to look at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability prices; but Getresponse seems pretty open about this, with this to say about it in their website:
At GetResponse we are often asked about the quality of our deliverability speed. Since deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate may vary for every mailing. For all our clients jointly, nevertheless, we’re pleased to say our general deliverability rate now stands at 99%.
Obviously you’re going to have to choose the organization’s word for this, but assuming it is true, it’s a good speed and inspires confidence that the vast majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually provides you the deliverability rate of every message on your email analytics – that is something that I have not struck on rival goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse on one thing concerning deliverability however: to guarantee a high deliverability speed, it’s a good idea to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I’ve not struck any deliverability difficulties utilizing the less costly plans, competing goods don’t make you invest in a more expensive plan to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in procedure, the individual registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single sampling procedure is that it makes it very simple for users to subscribe to your mailing list; additionally, it generally increases conversion rate and therefore the number of subscribers on your record. A double opt-in process is better for verifying that the folks subscribing to a record are using actual email addresses and leads to cleaner information and more precise stats (because receptive rates etc. are calculated based on a list containing only real email addresses).
The good news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds quite fine — but to tell the truth, I think there’s a great deal of room for improvement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controls are provided by Getresponse to change forms on or off on particular devices or individual pages of your website. At the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I link my Getresponse into a growth-hacking instrument called Sumo (this enables me to change pop-ups off for cellular users, as well as display forms precisely as I’d love to and on the webpages I want). Email Marketing Tutorial
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes finding certain functionality a little bit tricky at times).
1 place I think that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of articles and move them about an e-newsletter, in practice it is quite user friendly to use and can lead to accidental deletion of content, or placement of it at the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will make for a helpful instrument – it’s just that the execution of it might be somewhat better.
Additionally, as described above, the CRM tool might be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is fully functional and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is the fact that it restricts the amount of subscribers you can send to to 1000. It would be good if that could be raised a little, as it might help prospective users try out the tool in more’real world’ scenarios.
There are 3 chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, several additional types of plan to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists exceed 100,000 email addresses: this begins at $1199, with exact pricing based on prerequisites (if you’re interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Email Marketing Tutorial
Distinctions of Every Plan
All the Getresponse plans cover the important basics — key characteristics include:
The ability to import, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
Landing pages – you can simply avail of landing pages that enable split testing and unlimited views if you’re on a’Guru’ plan or higher
Webinars – this functionality is not available whatsoever around the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially if you’ve got a fairly large number of email addresses onto your own database.
For instance, if you’ve got a mailing list comprising between 9,000 and 10,000 records that you wish to send an infinite number of mails each month to, then you’ll discover that hosting it with Getresponse prices $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the amount of email addresses on your database but on how many emails you send per month also. If you are delighted to limit the amount of emails delivered via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially higher than Getresponse’s.
The sole well-known service that I could think of that comes in significantly more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on how big your list, it might occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if less operational offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — notably Mailchimp – offer free account for users that have a small number of records (but these do not offer the entire assortment of features that you get on a paid program ).
As mentioned earlier, if you are ready to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors don’t yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about features? Email Marketing Tutorial
Getresponse represents among the more cost-effective ways to host and communicate using an email .
It’s also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any rival product that offers this’all around’ proposal, and it is what continues to persuade us to use it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements could be made to the data capture forms also, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the service offering.
All in all though I rate Getresponse very highly – you get substantial bang for your dollar with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in certain situations, substantially so) whilst offering just as much, if not more performance as them.
The reductions you get when paying for a couple of years of service are very generous – you will be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its reporting and thorough split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing figures on its site and supplying deliverability statistics for individual e-newsletters you send.
It provides a very flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters very readily.
It includes a useful landing page founder – but bear in mind you have to be on a more expensive strategy to get the fully operational version of this.
You can test all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms provided are not responsive and you can’t control when and where they are displayed on your site.
CRM functionality has to be improved substantially before it can be thought of as a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates seem marginally less slick than those supplied by competing products.
The pricing arrangement is a little perplexing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages to to 1000.
The landing page add-on does not allow you to perform A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Email Marketing Tutorial