Description of Getresponse Email Marketing Tracking
Getresponse is primarily an email marketing app that allows you to: Email Marketing Tracking
Import and host a mailing list and also catch data onto it
create newsletters that can be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing alternative.
Besides email marketing, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does it provide all the key stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let us drill down to the crucial features to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email service and various online tutorials / tools.
Sadly, the telephone support has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform providers only offer both of these stations – if phone service is a deal-breaker for you you may want to consider Aweber, which still provides it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I’ve never needed to use it quite often (a fantastic thing) but once I’ve I have found it for a bit of a mixed bag (less of a good thing). Some of the live chat service I have received was outstanding, and I haven’t needed to wait too long to chat with a broker; the email service .
Some of the comments I have from our readers does indicate that there do have to be improvements made in terms of the caliber of service Getresponse offer. As with a lot of these types of companies, I anticipate it often boils down to that you get daily. Email Marketing Tracking
Getresponse offers some very comprehensive analytics and reporting options. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so on – but also to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot people who did not engage with an e-newsletter you shipped and put them in a segment of readers which you may then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action in your mails, and period your future mailouts based on this information
’email ROI’: by adding some tracking code into your post-sales webpage on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user information – you can click one of your subscribers and see where they signed up from, where they are found and which emails they have opened in the past.
Mailchimp and Aweber provide some similar reporting performance (especially around sales monitoring ) however Getresponse’s reporting application is decidedly one of most fully featured on the market (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied out of the box seem a bit dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough using the controls supplied; and naturally there is nothing to prevent you designing your HTML email template and importing the code for this.
Additionally, there are a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, so it’s generally pretty straightforward to find a good starting point for a template and edit it before you are delighted with the design.
If you are really not pleased with the templates offered by Getresponse, there is also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options are not very extensive (only 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements that could be created in this area. Email Marketing Tracking
Autoresponders are e-newsletters that are sent to your readers at intervals determined by you personally — you can put them up so that immediately after somebody signs up to a mailing list, they receive a welcome message from your company; a week after they can get a discount offer for a number of your goods or services; 3 months later they could obtain an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the illustration above, and also action-based messages can be triggered by user actions or information, such as:
contributors to certain lists
changes in contact preferences
completed trades / goals
changes in user information
Lately Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a certain link .
This type of performance goes far beyond what has traditionally been on offer from autoresponders, and lets you make an individual journey which may be customised to the nth degree.
For a fast overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available on the pricier plans – the’Guru’ plan and upward. Email Marketing Tracking
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads if, instead of simply directing individuals to a (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture type.
Getresponse offers something very useful in this regard that most of its competitors don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, that can simply be displayed 1,000 times per month.
Additionally, and above all, you can not use the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the machine indicates a sample of your customers different versions of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – plus they’re certainly a helpful attribute – then it’s definitely worth considering among the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an additional $15 a month, however very frustratingly, although the add-on allows you to display an unlimited amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I’d just go for one of the more expensive programs (which I guess is exactly what Getresponse would like you to do) .
Getresponse was before its competitors for quite a while with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a responsive record of your e-newsletter – you just hit a’cellphone preview’ button to get a quick snapshot of what your email looks like on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone trailer around, so you may preview what your email looks like when the screen is employed in either portrait or landscape mode. Email Marketing Tracking
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is the need to export information to CSV and back to your email marketing instrument in order to do mailouts (or the need to export info from the email marketing tool into your CRM to include prospects to it).
When I watched Getresponse lately introducing a brand new CRM feature in their plans I had been intrigued – this could potentially eliminate all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it to carry out rather basic tasks: you can create sales pipelines, add contacts to them and monitor activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how you could use this operation would be as follows:
You can add a contact to a specific stage on a sales pipeline depending on the page of your site they finished a form on;
you can then send a automated email tailored to that pipeline stage a few days later;
and based on the action they took in regards to this email (clicking on a certain link ) you could automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It is very smart stuff, and that I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front — there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity monitoring. Other CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a list of the communication from the contact’s history. There is now no method of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And strangely, if you click a contact in a bargain pipeline, you can not see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you have sent to your leads aren’t displayed. To see this, you have to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing so doesn’t exhibit their history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, include a deal and hunt your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to add a deal directly to a pipeline and input the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new feature and the things it can perform on the automation aspect is remarkable. I’m optimistic that this attribute becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the idea of having your email database and your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very competitive too compared to based webinar solutions. For example, among the leading webinar services, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limitations, the Getresponse’Guru’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can also purchase webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant edge over its key competitors, especially when you believe you could connect it in with a built in CRM tool (more on that in a minute ). Email Marketing Tracking
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always a very important point to look at when selecting an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability prices; but Getresponse seems pretty open about that, with this to say about it in their own site:
At GetResponse we are often asked about the quality of our deliverability rate. Since deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients jointly, however, we are proud to say our overall deliverability rate currently stands at 99%.
Clearly you are going to have to choose the company’s term for this, but supposing it is accurate, it is a fantastic speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse really provides you the deliverability rate of each message on your email analytics – that is something that I have not struck on competing products’ metrics. A thumbs up for it.
I do need to pull Getresponse up on one thing relating to deliverability however: to guarantee a high deliverability speed, it is a good idea to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I’ve not struck any deliverability difficulties using the cheaper plans, competing products do not force you to invest in a more expensive strategy to avail of the feature — it would be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you use use one opt-in process, the individual signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it very easy for users to sign up for your mailing list; it also generally increases conversion speed and therefore the number of subscribers on your record. A double opt-in procedure is better for verifying that the people subscribing to your list are using actual email addresses and contributes to cleaner information and more precise stats (because open rates etc. are calculated according to a list comprising just real email addresses).
The fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds quite fine — but to tell the truth, I think there is a lot of room for improvement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controls are provided by Getresponse to switch forms on or off on specific devices or pages of your website. At the light of Google’s brand new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I link my Getresponse into some growth-hacking tool named Sumo (that enables me to change pop-ups off for cellular users, in addition to display forms exactly as I’d like to and on the pages I want). Email Marketing Tracking
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain functionality a little bit tricky at times).
One area I think that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of content and move them about an e-newsletter, in practice it’s quite clunky to use and may lead to accidental deletion of content, or placement of it at the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does make for a useful instrument – it is only that the implementation of it might be rather better.
Additionally, as explained above, the CRM tool could be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is completely functional and the free trial is not contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is that it restricts the amount of readers it is possible to send to to 1000. It would be good if that could be raised a little, as it might help potential users try out the tool in more’real world’ scenarios.
There are three main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional types of strategy to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: that starts at $1199, with exact pricing depending on prerequisites (if you are interested in the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Email Marketing Tracking
Distinctions of Each Plan
All the Getresponse plans cover the important basics — key characteristics include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ programs up
Landing pages – you can simply avail of landing pages which allow split testing and boundless views if you are on a’Guru’ plan or greater
Webinars – that performance isn’t accessible whatsoever around the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly if you have a reasonably large number of email addresses onto your own database.
For instance, if you have a mailing list containing between 9,000 and 10,000 records that you want to send an infinite number of mails each month to, you might discover that hosting it using Getresponse costs $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses on your own database however on how many emails you send a month too. If you’re happy to set a limit on the amount of emails sent via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The sole well-known service I could think of that comes in considerably cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your list, it might occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less operational offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing providers — notably Mailchimp – provide completely free accounts for users that have a few documents (but these don’t supply the entire range of features that you get on a paid plan).
As mentioned earlier, if you’re ready to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about features? Email Marketing Tracking
Getresponse represents among the more cost-effective tactics to host and communicate using an email .
It’s also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any competing product that offers this’all round’ proposition, and it’s what proceeds to convince us to use it for Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it should be. A lot of improvements can be made into the data capture forms too, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made into the service offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your dollar with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you are pleased to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain cases, significantly so) whilst offering as much, or even more performance as them.
The discounts you receive when paying upfront for one or two decades of support are extremely generous – you’ll be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its reporting and thorough split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its own website and providing deliverability statistics for person e-newsletters that you send.
It provides an extremely flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters very easily.
It includes a useful landing page founder – but keep in mind that you need to be on a more expensive strategy to get the fully operational version of the.
You are able to try out all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms provided are not responsive and you can not control when and in which they are displayed on your website.
CRM performance has to be improved considerably before it could be thought of as a substitute for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those supplied by competing products.
The pricing arrangement is a little confusing, with customers having to pay something of a premium to access the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages to to 1000.
The landing page add-on does not allow you to execute A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Email Marketing Tracking