Description of Getresponse Email Marketing Today
Getresponse is primarily an email Advertising app that allows you to: Email Marketing Today
Import and host a mailing list and catch data on it
create newsletters which could be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s getting more of an’all-in-one’ marketing solution.
Besides email advertising, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is arguably among the most comprehensive out there.
Not only does this provide all of the key stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let us drill down to the crucial qualities to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email service and various online tutorials / tools.
Sadly, the telephone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer you both of these stations – if phone support is a deal-breaker for you then you might wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I’ve not had to use it very frequently (a fantastic thing) but once I’ve I’ve found it for a bit of a mixed bag (less of a fantastic thing). A number of those live chat support I’ve received was outstanding, and I haven’t had to wait too much time to talk to an agent; the email support less so.
Some of the feedback I have from our readers will suggest that there do have to be improvements made concerning the quality of service Getresponse offer. As with a number of these kinds of companies, I expect it often boils down to that you get daily. Email Marketing Today
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of course – open rate, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify individuals who did not participate with an e-newsletter you shipped and set them in a segment of subscribers which you can then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action in your emails, and period your prospective mailouts based on this info
’email ROI’: by adding some monitoring code to your post-sales webpage on your site, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user information – you could click one of your subscribers and see where they signed from, where they are found and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales tracking) but Getresponse’s reporting application is decidedly one of most featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided from the box look somewhat dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, designs and vision easily enough using the controls supplied; and of course there is nothing to stop you simply designing your own HTML email template and minding the code for this.
Additionally, there are a lot of templates to choose from — around 500 — and they are presented in easy-to-understand categories, so it’s generally pretty simple to locate a good beginning point to get a template and edit it before you are delighted with the design.
If you’re really unhappy with the templates offered by Getresponse, there is also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options are not very extensive (just 11 templates are provided – well short of the 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think there are definitely some improvements that could be made in this area. Email Marketing Today
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you — you can set them up so that immediately after someone signs up to a mailing list, they get a welcome message in the company; a week after they could get a discount offer for a number of your goods or services; three weeks later they could receive an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the example above, and also action-based messages may be triggered by user actions or advice, for example:
subscriptions to particular lists
changes connected tastes
finished transactions / targets
changes in consumer data
Lately Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a specific link etc..
This kind of functionality goes far beyond what has traditionally been available from autoresponders, and allows you to make an individual travel that may be customised to the nth degree.
To get a quick overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, that these more innovative marketing automation features are only available on the more expensive plans – the’Guru’ plan and up. Email Marketing Today
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads if, rather than simply directing people to some (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture form.
Getresponse provides something very beneficial in this respect that most of its competitors do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to use a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create one landing page, which can only be displayed 1,000 times per month.
Additionally, and above all, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the machine shows a sample of your users different variations of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – and they’re certainly a useful feature – then it’s definitely worth considering among the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an extra $15 per month, however very frustratingly, even though the add-on allows you to show an infinite number of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I’d just go for one of the more expensive plans (which I suppose is what Getresponse would like you to do!) .
Getresponse was before its competitors for quite a while using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than many similar products when it comes to displaying a reactive record of your e-newsletter – you simply hit a’mobile preview’ button for an instant snapshot of your email looks like on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone trailer around, so that you can preview what your email looks like when the screen is employed in either portrait or landscape style. Email Marketing Today
Customer Relationship Management
Among the most frustrating aspects of using many famous CRM tools is the need to export information to CSV and back into your email marketing instrument in order to do mailouts (or the necessity to export info from the email marketing tool in your CRM to include leads to it).
When I watched Getresponse lately introducing a new CRM attribute into their plans I had been intrigued – that could potentially do away with all that data exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it in order to carry out quite basic tasks: you could create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how to use this operation is as follows:
It is possible to add a contact to a specific stage on a sales pipeline based on the page of your site that they completed a form ;
you can then send them a automated email tailored to that pipeline stage a few days later;
and dependent on the actions they took in regards to that email (clicking on a particular link ) you can automatically move them on another phase of the pipeline and automatically invite them into a webinar.
It is very smart stuff, and I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front — there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or client; doing this keeps a record of this communication from the contact’s history. There’s currently no method of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or clients.
And strangely, if you click on a contact within a bargain pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your prospects aren’t displayed. To see this, you have to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing so doesn’t display their history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to put in a deal right to a pipeline and enter the contact details of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new feature and the stuff it could perform on the automation aspect is remarkable. I am optimistic that this attribute gets developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the notion of getting your email database along with your webinar tool under the exact same roof is extremely appealing.
The pricing is also very competitive too compared to based webinar solutions. By way of example, among the primary webinar providers, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might also purchase webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your options are if you will need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key rivals, particularly when you consider that you can link it in with a built-in CRM tool (more about that in a minute ). Email Marketing Today
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always an important thing to check at when selecting an email marketing tool.
Not all email advertising providers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it on their own website:
At GetResponse we are often asked about the quality of our deliverability rate. Because deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers jointly, however, we’re pleased to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to need to choose the company’s term for this, but assuming it is true, it is a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse really provides you the deliverability rate of each message in your email analytics – that is something I haven’t encountered on competing products’ metrics. A thumbs up for this.
I do need to pull Getresponse up on one thing relating to deliverability nevertheless: to guarantee a high deliverability rate, it’s advisable to use a system called DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I’ve not encountered any deliverability problems using the cheaper plans, competing products do not make you invest in a more expensive plan to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you use use one opt-in procedure, the individual signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single opt-in process is that it makes it very simple for users to subscribe to a mailing list; additionally, it generally increases conversion rate and so the number of subscribers on your record. A dual opt-in procedure is best for verifying the folks subscribing to your list are using actual email addresses and leads to cleaner data and more accurate stats (because open rates etc. are calculated according to a list comprising only real email addresses).
The fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds quite good — but to be honest, I think there is a lot of room for advancement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they are being watched on).
Additionally, no controllers are offered by Getresponse to change forms off or on on specific devices or pages of your website. At the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I link my Getresponse to a growth-hacking instrument called Sumo (that allows me to switch pop-ups off for mobile users, as well as display forms exactly as I’d love to and onto the pages I want). Email Marketing Today
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain functionality a little bit tricky at times).
One place I feel that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of articles and move them around an e-newsletter, in practice it’s quite user friendly to use and can lead to accidental deletion of material, or placement of it in the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will make for a useful tool – it’s just that the implementation of it might be somewhat better.
Also, as explained above, the CRM instrument could be better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial that Getresponse provides is completely functional and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a product I do not use” scenario.
The only down side to this free trial is the fact that it limits the amount of subscribers you can send to 1000. It would be useful if this could be increased a bit, as it might help potential users try out the tool in more’real world’ scenarios.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional types of strategy to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists exceed 100,000 email addresses: that starts at $1199, using exact pricing based on prerequisites (if you are interested in the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are considerably more generous than most competing platforms. Email Marketing Today
Distinctions of Each Strategy
Each of the Getresponse plans cover the important fundamentals — key features include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
Landing pages – you can only avail of all landing pages which allow split testing and boundless views if you are on a’Guru’ program or higher
Webinars – this functionality isn’t accessible at all around the’Email’ plan and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially if you have a reasonably large number of email addresses on your database.
For instance, if you’ve got a mailing list comprising between 9,000 and 10,000 documents that you wish to send an infinite number of emails each month to, then you’ll find that hosting it with Getresponse costs $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses in your database however on how many emails you send per month too. If you are happy to set a limit on the number of emails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service I can think of that comes in considerably more affordable is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on the size of your list, it may sometimes be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less functional offering for $12 per month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — especially Mailchimp – offer completely free accounts for users with a few documents (but these don’t offer the entire range of features that you get on a paid plan).
As stated earlier, if you are ready to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. However, what about attributes? Email Marketing Today
Getresponse represents among the more cost-effective tactics to host and communicate with an email .
It is also among the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any rival product that delivers this’all around’ proposition, and it is what continues to convince us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, particularly where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A lot of improvements can be made to the data capture forms also, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made into the service offering.
Overall though I rate Getresponse very tremendously – you get substantial bang for your buck with this item.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to utilize an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some cases, significantly so) whilst offering just as much, if not more performance as them.
The reductions you receive when paying for a couple of decades of support are extremely generous – you will be hard pressed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its reporting and thorough split testing features are strong.
Getresponse is transparent about deliverability rates, publishing characters on its own website and supplying deliverability data for person e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters really readily.
It includes a helpful landing page founder – but keep in mind you need to be on a more expensive strategy to get the fully functional version of the.
You are able to try all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms provided aren’t responsive and you can’t control when and where they are displayed on your site.
CRM functionality has to be improved considerably before it could be thought of as a substitute for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those supplied by competing products.
The pricing structure is a little confusing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial limits the number of readers you can send messages into 1000.
The landing page add-on doesn’t let you perform A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Email Marketing Today