Description of Getresponse Email Marketing Templates
Getresponse is primarily an email marketing app that allows you to: Email Marketing Templates
Import and host a mailing list and catch data onto it
create newsletters which could be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it is becoming more of an’all-purpose’ marketing solution.
Besides email advertising, it also supplies training hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does this provide all of the key stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let’s drill down into the key qualities to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email service and assorted online tutorials / tools.
Sadly, the telephone service has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer you both of these stations – if telephone service is a deal-breaker for you then you may wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the quality of Getresponse service, I have not had to use it very often (a good thing) but when I’ve I have found it to be a bit of a mixed bag (less of a good thing). Some of the live chat support I have received was outstanding, and I have not needed to wait too long to chat with an agent; the email support less so.
Some of the comments I have from our readers does suggest that there do have to be improvements made in terms of the quality of support Getresponse offer. As with a lot of these kinds of businesses, I expect it often boils down to who you get daily. Email Marketing Templates
Getresponse offers some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify people who did not participate with an e-newsletter you sent and set them in a section of readers that you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers do it on your emails, and time your prospective mailouts according to this info
’email ROI’: by incorporating some tracking code into your post-sales page on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user information – you could click on one of your subscribers and see in which they signed from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting performance (especially around sales monitoring ) however Getresponse’s reporting tool is decidedly one of most featured on the market (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied out of the box seem somewhat dated; they are not as attractive as those provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough using the controls provided; and of course there is nothing to stop you simply designing your own HTML email template and minding the code for this.
Additionally, you will find a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, therefore it is generally pretty simple to find a good beginning point to get a template and edit it before you are delighted with the plan.
If you are really unhappy with the templates offered by Getresponse, there is also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options are not so extensive (just 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements that could be made in this area. Email Marketing Templates
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you personally — you can set them up so that instantly after somebody signals up to your mailing list, they receive a welcome message in your company; a week later they can get a discount deal for a number of your goods or services; 3 months later they could obtain an encouragement to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the illustration above, and also action-based messages may be triggered by user actions or advice, for example:
subscriptions to certain lists
changes in contact tastes
completed transactions / goals
changes in user information
Recently Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a certain link etc..
This kind of functionality goes far beyond what has traditionally been on offer from autoresponders, and lets you make an individual journey which can be customised to the nth level.
For a fast overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to note, however, these more advanced marketing automation features are only available on the more expensive programs – the’Pro’ plan and up. Email Marketing Templates
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads in the event, rather than simply directing individuals to some (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse provides something very beneficial in this regard that the majority of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce 1 landing page, which can simply be displayed 1,000 times a month.
Additionally, and above all, you can not use the landing page A/B testing performance on the cheapest Getresponse program (where the system shows a sample of your customers different variations of your landing page, computes conversion rates, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they are certainly a useful feature – then it is definitely worth looking at among the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on for an additional $15 a month, but quite frustratingly, even though the add-on permits you to show an infinite number of landing pages to prospective subscribers, it does not include A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the pricier plans (which I guess is what Getresponse want one to do!) .
Getresponse was ahead of its rivals for quite a while with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit on a’mobile preview’ button for an instant snapshot of what your email looks like on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone trailer around, so that you may preview what your own email looks like when the display is used in either portrait or landscape style. Email Marketing Templates
Customer Relationship Management
Among the most frustrating facets of using many well-known CRM tools is the necessity to export information to CSV and straight back to your email marketing tool as a way to perform mailouts (or the necessity to export data from the email marketing tool in your CRM to add prospects to it).
When I saw Getresponse lately introducing a new CRM attribute in their plans I had been intrigued – this could possibly eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it to carry out rather basic tasks: you could create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how you could use this functionality is as follows:
You can add a contact to a particular point on a sales pipeline depending on the page of your website that they completed a form on;
you can then send them a automated email tailored to this pipeline period a few days afterwards;
and dependent on the action they took in regards to that email (clicking on a certain link ) you could automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It is very smart stuff, and that I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing so keeps a list of the communication from the contact’s history. There’s currently no method of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And strangely, if you click a contact within a deal pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you have sent to your prospects aren’t displayed. To see this, you need to go from the CRM section of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, include a deal and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a bargain right to a pipeline and then enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the stuff it could perform on the automation side is remarkable. I am optimistic that this attribute becomes developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the notion of having your email database along with your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very competitive also compared to based webinar solutions. By way of example, one of the primary webinar providers, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ program allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can also buy webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key competitors, particularly when you believe that you can connect it in using a built in CRM tool (more about this in a minute ). Email Marketing Templates
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously an important thing to look at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it in their site:
At GetResponse we are frequently asked about the quality of our deliverability rate. Since deliverability depends on many things, including the content of your messages, the deliverability rate may vary for each mailing. For our customers collectively, however, we’re pleased to say our general deliverability rate now stands at 99%.
Obviously you are going to have to choose the company’s word for this, but supposing it’s accurate, it’s a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of each message on your email analytics – that is something that I have not encountered on rival goods’ metrics. A thumbs up for this.
I do have to pull Getresponse on one thing relating to deliverability nevertheless: to guarantee a high deliverability rate, it’s advisable to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I have not encountered any deliverability difficulties using the cheaper plans, competing products don’t make you invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or a’double click’ process.
If you use use one opt-in procedure, the person registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single sampling procedure is that it makes it really easy for users to sign up for a mailing list; additionally, it generally increases conversion rate and therefore the amount of readers on your record. A double opt-in procedure is best for verifying the people subscribing to a list are using actual email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. ) are calculated based on a list containing only real email addresses).
The fantastic news is that Getresponse permits you to make use of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds pretty good — but to tell the truth, I think there’s a great deal of room for advancement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controls are offered by Getresponse to switch forms on or off on specific devices or individual pages of your website. In the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I connect my Getresponse to some growth-hacking instrument named Sumo (that allows me to change pop-ups off for mobile users, in addition to display forms precisely as I’d love to and onto the pages I need ). Email Marketing Templates
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain performance a bit tricky at times).
One area I feel that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of articles and move them about an e-newsletter, in practice it is fairly clunky to use and can lead to accidental deletion of material, or placement of it in the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does result in a useful tool – it is only that the execution of it might be rather better.
Additionally, as described above, the CRM tool could be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial that Getresponse supplies is completely operational and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product that I don’t use” scenario.
The only down side to this free trial is that it restricts the amount of readers it is possible to send to 1000. It would be useful if this could be raised a little, as it might help potential users try the tool out in more’real world’ situations.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional types of strategy to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists transcend 100,000 email addresses: this begins at $1199, using accurate pricing depending on requirements (if you’re interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Email Marketing Templates
Distinctions of Every Plan
Each of the Getresponse plans cover the significant basics — key characteristics include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
Landing pages – you can only avail of landing pages that enable split testing and unlimited views if you are on a’Pro’ program or higher
Webinars – that functionality is not accessible at all on the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly in case you’ve got a fairly high number of email addresses on your own database.
For example, if you’ve got a mailing list containing between 9,000 and 10,000 records that you wish to send an unlimited number of emails per month to, you might find that hosting it with Getresponse prices $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses on your own database however on how many emails you send a month also. If you’re delighted to set a limit on the amount of emails delivered via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The sole well-known service I can think of that comes in significantly more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your list, it may occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less functional offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing providers — notably Mailchimp – provide free accounts for users with a small number of documents (but these do not offer the entire range of features that you get on a paid plan).
As mentioned before, if you’re prepared to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Email Marketing Templates
Getresponse represents among the more cost-effective tactics to host and speak with an email .
It is also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any rival product that delivers this’all around’ proposition, and it’s what continues to persuade us to use it to Style Factory’s email advertising.
Some developments to Getresponse do need to be made however, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements could be made into the data capture forms also, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made to the support offering.
Overall though I speed Getresponse very tremendously – you receive considerable bang for your buck with this product.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are happy to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain cases, significantly so) whilst supplying just as much, if not more performance as them.
The reductions you receive when paying for a couple of decades of support are extremely generous – you’ll be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its own reporting and comprehensive split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing characters on its website and providing deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to your mailing list on either a single-opt in and also a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters very easily.
It includes a helpful landing page founder – but keep in mind you have to be on a more expensive plan to get the fully functional version of this.
You can test out all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can’t control when and where they are displayed on your site.
CRM performance has to be improved considerably before it could be considered a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those provided by competing products.
The pricing arrangement is a bit confusing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial limits the amount of readers you can send messages into 1000.
The landing page addition doesn’t allow you to perform A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Email Marketing Templates