Introduction Email Marketing Templates 2018
When I asked you to name an email Marketing instrument, what would you say? Email Marketing Templates 2018
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email advertising continues to be Dominated by the identical big players for the previous ten years. Which means they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I will be ripping MailerLite from limb To limb to see if it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Email Marketing Templates 2018
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information like your company name, website, Business, address, business size, list size and also the kind of material you plan to send.
Then, you need to confirm your Website (or domain ).
This remains part of the acceptance process, and MailerLite will Simply inquire which email is related to this domain in order that they can email you a verification link.
Once you’ve completed these Measures, you’ll need to wait it out.
The MailerLite team will review your application, assess your Website, and ascertain whether you’re a good fit for their services.
(In other words, they’re making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to create campaigns and perform with the attributes, but you will not have the ability to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these steps aren’t perfect for getting started, it Does help stop unscrupulous users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with Nearly all your email advertising.
(We’ll get to automations shortly, don’t worry.)
But whether it’s a new blog post, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, with the choice of changing the subject line and email content.
– RSS effort: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Aside from a few added choices, most of these will follow Exactly the exact same step-by-step process of a normal effort.
So let’s walk you through it.
Once you click to create your effort, you’ll be requested to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from one of their pre-designed email templates — that will move you to the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the designs are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will select the first template in the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include different Kinds of content to your email, including videos, product columns, and social connections.
After making your adjustments, simply click’Done Editing’ and you’ll Be taken to the recipients’ options where you are able to choose your groups or sections.
The tab also allows you To build segment-like rules on-the-fly, in the event your targeting is not quite perfect.
Finally, right before sending, you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that is instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Email Marketing Templates 2018
Managing Your Subscribers
Possessing granular control over your readers is arguably one of The most essential facets of any email marketing program today.
Because highly personalized efforts Are Essential if You are searching to increase clicks, opens, and, most importantly, your conversions.
And while most providers Permit You to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dashboard, you’ll notice two Options; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a section only when they fulfill the Specified principles, and will be automatically added or eliminated accordingly.
Here’s what setting up a rule looks like:
Notice how you can even blend Rules, as well as an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and despite the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Unlike Segments, Groups are updated manually or through an Automation rule — which we will get into in a moment — and they have no value aside from what you actually call them.
As you start to use this platform, you’ll Start to understand Where Segments and Groups are generally used, however, MailerLite offers a hand in case you’re uncertain:
Fundamentally, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to bulge multiple contributors together according to a common denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the additional flexibility. In any case, they are discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular fields, such as title, company, and nation.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers along with Your custom field information in separate columns… or can easily add these fields to a types which will only apply to prospective subscribers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much to the form Things here since I have an entire section on this below, but this is the strategy I would recommend if you wanted to use this attribute.
Again, as Soon as You’ve gathered your custom field data from fresh Subscribers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I am barely scraping the surface Of what’s possible with custom fields, but it is important that you know this is a feature you may use.
Overall, it is reasonable to state MailerLite has their contributor Management and personalization features on point. Email Marketing Templates 2018
If you are not impressed with what you have seen so far, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it does offer a fantastic base to work from if, for example the majority people, you don’t have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, however They all ultimately do the same task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or change your landing page.
Now, I’ve used my fair share of Visual page builders, and it is already better than a few dedicated alternatives *cough* WPBakery.
Along with the fundamental building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Decent set of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover .
Let us start with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your website to display it on particular pages.
Despite starting off super fundamental, the form designer allows you To customize everything from the form style, fields, background, name, input fields and, of course, the button.
Form text may also be edited directly, which gives you a chance To envision your own backup in real-time.
It would’ve been nice to have Some templates, but as you know, there’s more to a form than simply its physical appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form works, including adding additional fields and establishing a custom success page.
(There’s a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, That will replace the embedded kind also prevents users from redirecting.
Last but surely not least, you Can assess the way your form displays on cellular by switching the toggle to responsive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.
So that is an Summary of this Embedded form but like I said before, you can even create popup forms in MailerLite.
While the Vast Majority of the setup process is identical, you will find A few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a good base to work from and the editor is just as easy to use with this form type.
Clicking on the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types This time around:
Considering paid tools such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup types.
And, as before, you can play the styling options to get it Matched up with your own branding.
Finally, you can Select the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation stats, and kind signups.
Clicking into any effort will Give you specific coverage for that campaign.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of the report to get a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see exactly how your subscribers interacted to another.
Reports for automations are also Available under the’Automations’ tab, although I found to be less enlightening than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will get the available statistics more than sufficient to meet their demands.
What is email advertising without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you’ve used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something that certainly can not be said for each and every email advertising software.
After setting your trigger, you can begin adding measures to your workflow.
These steps can be anything from sending an email, adding a Postpone, a bubble break, or an action, such as moving a subscriber or updating their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed when they don’t open my email within seven days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite should have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional components. (Split, Visit, Goal, etc.)
For example, there’s now no automation for moving Subscribers directly into another automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It’s just much less efficient…. yet.
Another question of efficacy here is when generating new emails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your topic line that appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, but once you’ve established your email, clicking on the ‘Done editing’ button will direct you straight back to the automations workflow instead of the usual sending options.
Finally, your email address will probably be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email inside your automation block, which means you can get an idea about what it contains at a glance.
While this process may seem like A grind on paper, it is actually much faster than what I am utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, so you’ll probably find that this downgrade in functionality.
It’s quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there is 1 Kind of automation You will not find in MailerLite, also I think it’s very important to highlight.
The ability to trigger an automation (or step) based on how Readers interact with all the pages on your site.
This kind of behavioral targeting just isn’t accessible MailerLite at this time, so if it’s something you use or plan to utilize, you may want to skip this one. Email Marketing Templates 2018
The cost of MailerLite is undoubtedly among those tools largest Selling things, and let’s face it, we all love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding in your mails using this plan, it’s still an amazing alternative for anyone starting out.
And what about the top plans?
It turns out, at around half the Price of the rivalry on average, MailerLite is by far one of the cheapest options available on the industry. Plus, if you’re willing to pay yearly, you are also able to get a much better discount.
In fact, I have not been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is among those email marketing tools The (very crowded) sector in the last couple of years, and that’s no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you In the remarks. Email Marketing Templates 2018