Description of Getresponse Email Marketing Team
Getresponse is primarily an email Advertising program that allows you to: Email Marketing Team
Import and host a mailing list and also capture data onto it
create newsletters which can be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it’s getting more of an’all-in-one’ marketing solution.
Besides email advertising, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does it provide all the crucial stuff you would expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down to the crucial qualities to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email service and assorted online tutorials / resources.
Sadly, the telephone service has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be fair, many similar e-marketing platform providers only offer you these two stations – if telephone support is a deal-breaker for you you may want to contemplate Aweber, which still supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse service, I have not had to use it quite frequently (a good thing) but once I have I’ve discovered it for a bit of a mixed bag (less of a fantastic thing). A number of those live chat service I have received was excellent, and I haven’t needed to wait too long to talk to an agent; the email support .
Some of the comments I have from our readers will indicate that there do need to be improvements made concerning the caliber of support Getresponse offer. As with a lot of these types of businesses, I expect it boils down to that you get on the day. Email Marketing Team
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of track – open speed, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify people who did not participate with an e-newsletter that you shipped and set them in a section of readers which you can then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action in your emails, and time your future mailouts based on this info
’email ROI’: by adding some tracking code into your post-sales page on your site, you can find out how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in email advertising.
Per-user information – you could click one of your readers and see in which they signed from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales tracking) but Getresponse’s reporting tool is decidedly one of most fully featured on the market (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided from the box look a bit dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, designs and imagery easily enough with all the controls provided; and of course there’s nothing to stop you simply designing your own HTML email template and minding the code for it.
Additionally, you will find tons of templates to choose from — around 500 — and they are presented in easy-to-understand categories, therefore it’s generally pretty simple to find a good starting point for a template and edit it before you are happy with the design.
If you’re really not pleased with the templates offered by Getresponse, there is also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options aren’t so extensive (only 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements that could be made in this area. Email Marketing Team
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you personally — you can set them up so that instantly after someone signs up to a mailing list, they receive a welcome message in the business; a week after they could get a discount offer for a number of your products or services; 3 weeks after they could receive an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and action-based messages may be triggered by user actions or advice, such as:
subscriptions to certain lists
changes in contact preferences
completed transactions / targets
changes in user information
Lately Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific offer, clicks on a specific link etc..
This kind of performance goes far beyond what’s traditionally been available from autoresponders, and allows you to make a user journey that can be customised to the nth level.
For a fast overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available to the more expensive programs – the’Pro’ program and up. Email Marketing Team
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads in the event, instead of simply directing people to some (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear information and a clean, well-designed data capture form.
Getresponse provides something very useful in this regard that the majority of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, that can only be displayed 1,000 times a month.
Also, and very importantly, you can not use the landing page A/B testing performance on the cheapest Getresponse program (whereby the machine shows a sample of your users different versions of your landing page, computes conversion rates, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – and they’re certainly a useful attribute – then it’s definitely worth considering among the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an extra $15 per month, however very frustratingly, although the add-on permits you to display an unlimited amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the more expensive programs (which I suppose is exactly what Getresponse want one to do) .
Getresponse was ahead of its rivals for quite some time using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than many similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’mobile preview’ button to get an instant snapshot of what your email looks like on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone trailer around, so you can preview what your own email looks like when the screen is employed in either portrait or landscape mode. Email Marketing Team
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is the necessity to export information to CSV and back to your email marketing tool as a way to perform mailouts (or the necessity to export data from your email marketing tool in your CRM to add prospects to it).
When I watched Getresponse lately introducing a brand new CRM feature into their plans I was intrigued – this could possibly do away with all that data exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it in order to perform quite basic jobs: you could create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline phase.
An example of how you could use this functionality is as follows:
You can add a contact to a particular point on a revenue pipeline depending on the page of your site that they completed a form ;
you could then send them a automated email tailored to this pipeline period a few days afterwards;
and dependent on the action they took with regard to that email (clicking on a certain link ) you can automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It is very smart stuff, and I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a record of the communication from the contact’s history. There’s currently no method of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And oddly, when you click on a contact in a deal pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you’ve sent to your leads aren’t displayed. To observe this, you have to go from the CRM part of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing this doesn’t display their deal history.
Task management is non-existent also: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a deal right to a pipeline and enter the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the stuff it could do on the automation side is remarkable. I am hopeful that this attribute becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the notion of getting your email database along with your webinar tool under the same roof is extremely attractive.
The pricing is also very competitive too by comparison to established webinar solutions. By way of example, one of the primary webinar services, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program allows you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You might even buy webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you will need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key rivals, particularly when you believe that you can link it in with a built in CRM tool (more about this in a moment). Email Marketing Team
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously a very important thing to check at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it on their site:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Because deliverability depends on many things, including the content of your messages, the deliverability rate may vary for every mailing. For our customers collectively, however, we are pleased to say our general deliverability rate currently stands at 99%.
Obviously you are going to need to choose the company’s word for this, but assuming it’s accurate, it is a fantastic speed and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse really gives you the deliverability rate of every message on your email analytics – this is something that I haven’t struck on competing products’ metrics. A thumbs up for this.
I really do have to pull Getresponse up on one thing relating to deliverability nevertheless: to ensure a high deliverability rate, it is advisable to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I have not struck any deliverability problems using the cheaper plans, competing goods don’t force you to invest in a more expensive plan to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you use use one opt-in procedure, the individual signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it very easy for users to subscribe to your mailing list; it also generally increases conversion speed and therefore the amount of readers on your record. A dual opt-in procedure is best for verifying that the folks subscribing to a list are using actual email addresses and contributes to cleaner information and more accurate stats (because open rates etc. are calculated according to a list containing just real email addresses).
The fantastic news here is that Getresponse permits you to make use of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds pretty good — but to tell the truth, I think there is a great deal of room for improvement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controls are offered by Getresponse to switch forms off or on on specific devices or pages of your site. At the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and also for popups I connect my Getresponse into some growth-hacking instrument called Sumo (this allows me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d like to and on the pages I want). Email Marketing Team
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes finding certain performance just a little bit tricky at times).
1 area I think that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of content and transfer them around an e-newsletter, in practice it is quite user friendly to use and can cause accidental deletion of content, or placement of it in the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does result in a useful tool – it is just that the execution of it might be rather better.
Additionally, as described above, the CRM tool might be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is completely operational and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is the fact that it limits the amount of subscribers you can send to 1000. It would be useful if that could be raised a bit, as it might help prospective users try the tool out in more’real-world’ situations.
There are three main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, many additional types of strategy to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users whose lists exceed 100,000 email addresses: that begins at $1199, using accurate pricing based on prerequisites (if you’re interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Email Marketing Team
Distinctions of Each Plan
Each of the Getresponse plans cover the important fundamentals — key features include:
The capacity to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ plans up
landing pages – you can simply avail of landing pages which allow split testing and boundless views if you’re on a’Pro’ program or greater
Webinars – that functionality is not accessible at all on the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially if you have a reasonably large number of email addresses onto your own database.
For instance, if you’ve got a mailing list comprising between 9,000 and 10,000 records which you want to send an unlimited number of emails each month to, then you’ll find that hosting it with Getresponse prices $65 per month.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the number of email addresses on your database but on how many emails you send per month too. If you are happy to set a limit on the amount of mails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The sole well-known service that I could think of that comes from considerably cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your listing, it may occasionally be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if less operational offering for $12 per month.
Two final things to be Conscious of about the pricing front:
Some competing providers — especially Mailchimp – offer free account for users with a small number of documents (but these don’t supply the entire assortment of features that you get on a paid program ).
As mentioned earlier, if you are ready to pay upfront for 1 or 2 decades, you can avail of substantial discounts the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Email Marketing Team
Getresponse represents one of the more cost-effective tactics to host and communicate with an email .
It’s also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any competing product that offers this’all round’ proposition, and it is what continues to convince us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, particularly where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements can be made to the data capture types too, especially for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the service offering.
Overall though I rate Getresponse very highly – you get considerable bang for your dollar with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain situations, substantially so) whilst offering just as much, if not more functionality as them.
The reductions you receive when paying upfront for a couple of years of service are extremely generous – you’ll be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its reporting and thorough split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing figures on its site and providing deliverability data for individual e-newsletters that you send.
It provides a very flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters really easily.
It includes a useful landing page founder – but bear in mind you need to be on a more expensive plan to get the fully operational version of this.
You are able to try all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms provided are not responsive and you can not control when and where they’re displayed on your website.
CRM functionality needs to be improved substantially before it can be thought of as a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those provided by competing products.
The pricing arrangement is a little confusing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages into 1000.
The landing page add-on doesn’t allow you to perform A/B evaluations, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Email Marketing Team