Description of Getresponse Email Marketing System
Getresponse is primarily an email marketing program that allows you to: Email Marketing System
Import and host a mailing list and catch data on it
create newsletters that could be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing solution.
In addition to email marketing, it also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does it provide all of the key stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down into the crucial features to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email support and various online tutorials / resources.
Regrettably, the phone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer both of these stations – if phone support is a deal-breaker for you you may want to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I’ve not had to use it quite often (a good thing) but once I have I have discovered it for a bit of a mixed bag (less of a good thing). Some of the live chat service I’ve received was excellent, and I haven’t had to wait too much time to chat with an agent; the email support less so.
Some of the feedback I’ve got from our readers does suggest that there do need to be improvements made in terms of the caliber of support Getresponse offer. As with a lot of these types of businesses, I anticipate it often boils down to who you get on the day. Email Marketing System
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of course – open speed, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify individuals who didn’t engage with an e-newsletter you shipped and put them in a segment of subscribers which you can then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers do it in your emails, and period your prospective mailouts according to this information
’email ROI’: by adding some monitoring code into your post-sales page on your website, you can discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user information – you could click on one of your readers and see in which they signed from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales tracking) however Getresponse’s reporting application is definitely one of most fully featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied from the box seem a bit dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough using the controls provided; and naturally there is nothing to stop you simply designing your own HTML email template and importing the code for this.
Additionally, there are a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, so it is generally pretty simple to locate a good beginning point for a template and edit it until you are delighted with the design.
If you are really not pleased with the templates offered by Getresponse, there is also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options aren’t so extensive (just 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements which could be made in this region. Email Marketing System
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you — you can put them up so that instantly after someone signals up to a mailing list, they get a welcome message in your business; a week after they could get a discount offer for a number of your goods or services; 3 months later they could obtain an encouragement to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles such as the illustration above, and action-based messages can be triggered by user actions or information, such as:
contributors to particular lists
changes connected tastes
finished transactions / targets
changes in user information
Recently Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a specific link etc..
This type of functionality goes far beyond what has traditionally been on offer from autoresponders, and lets you make a user travel which may be customised to the nth degree.
To get a fast overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available on the more expensive plans – the’Pro’ plan and up. Email Marketing System
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads if, rather than simply directing people to some (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse offers something quite beneficial in this regard that the majority of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, which can only be displayed 1,000 times per month.
Additionally, and above all, you can’t use the landing page A/B testing performance on the least expensive Getresponse plan (where the system indicates a sample of your customers different variations of your landing page, computes conversion rates, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – and they are certainly a helpful feature – then it is definitely worth looking at among the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an additional $15 a month, but quite frustratingly, even though the add-on permits you to display an infinite number of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the pricier programs (which I guess is exactly what Getresponse would like you to do!) .
Getresponse was ahead of its competitors for quite some time with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than many similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit on a’cellphone preview’ button to get a quick snapshot of what your email resembles on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone preview around, so you may preview what your email looks like when the display is employed in either portrait or landscape mode. Email Marketing System
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is that the necessity to export data to CSV and back into your email marketing instrument in order to perform mailouts (or the need to export info from your email marketing tool into your CRM to include prospects to it).
So when I saw Getresponse lately introducing a new CRM feature in their plans I had been intrigued – that could potentially eliminate all that info exporting and exporting, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it in order to perform rather basic jobs: you can create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how to use this functionality is as follows:
You can add a contact to a particular point on a sales pipeline based on the page of your site that they completed a form ;
you could then send a automated email tailored to this pipeline stage a few days afterwards;
and based on the action they took with regard to this email (clicking on a particular link ) you could automatically move them onto another phase of the pipeline and automatically invite them into a webinar.
It’s very smart stuff, and I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front — there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a record of the communication from the contact’s history. There is now no method of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And strangely, when you click on a contact in a deal pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your prospects are not displayed. To observe this, you have to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing so doesn’t display their history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and input the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new attribute and the things it can do on the automation side is impressive. I’m optimistic that this feature becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are generally used as a lead-generation tactic, the idea of getting your email database along with your webinar tool under the exact same roof is extremely appealing.
The pricing is also very competitive also compared to based webinar solutions. By way of example, one of the leading webinar services, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can actually do exactly the same (and a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program permits you to host a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You can even purchase webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key competitors, particularly once you believe you could connect it in with a built in CRM tool (more about that in a moment). Email Marketing System
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously a very important thing to look at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability prices; but Getresponse seems reasonably open about this, with this to say about it on their own website:
At GetResponse we are often asked about the quality of our deliverability speed. Since deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for each mailing. For our clients jointly, however, we’re pleased to say our overall deliverability rate now stands at 99%.
Obviously you’re going to need to choose the company’s term for this, but assuming it is true, it’s a good rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually gives you the deliverability rate of each message on your email analytics – that is something that I haven’t encountered on competing products’ metrics. A thumbs up for it.
I really do need to pull Getresponse on something relating to deliverability however: to guarantee a high deliverability speed, it is a good idea to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I have not encountered any deliverability difficulties utilizing the less costly plans, competing goods don’t make you invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you utilize one opt-in procedure, the individual signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it very simple for users to sign up for a mailing list; additionally, it generally increases conversion speed and therefore the amount of readers on your record. A dual opt-in process is better for verifying the people subscribing to a record are using actual email addresses and leads to cleaner information and more accurate stats (because open rates etc. ) are calculated based on a list containing only email addresses).
The good news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds quite good — but to be honest, I think there’s a lot of room for advancement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controllers are provided by Getresponse to switch forms on or off on particular devices or pages of your website. In the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I connect my Getresponse into a growth-hacking instrument named Sumo (this enables me to change pop-ups off for cellular users, as well as display forms precisely as I’d like to and onto the webpages I want). Email Marketing System
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain performance just a little bit tricky at times).
One place I think that might be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of articles and move them around an e-newsletter, in practice it is fairly clunky to use and may cause accidental deletion of content, or placement of it at the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does make for a helpful instrument – it’s only that the implementation of it might be somewhat better.
Also, as described above, the CRM tool could be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is completely functional and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity I don’t use” scenario.
The only down side to the free trial is the fact that it limits the number of subscribers you can send to to 1000. It would be useful if this could be increased a little, as it would help potential users try out the tool in more’real world’ scenarios.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, several additional kinds of plan to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists transcend 100,000 email addresses: this starts at $1199, with exact pricing depending on prerequisites (if you’re interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are much more generous than most competing platforms. Email Marketing System
Distinctions of Every Plan
Each of the Getresponse plans cover the significant fundamentals — key features include:
The capacity to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ programs up
Landing pages – you can only avail of all landing pages that enable split testing and unlimited views if you’re on a’Pro’ program or higher
Webinars – that performance isn’t available at all on the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a fairly high number of email addresses on your database.
For instance, if you have a mailing list containing between 9,000 and 10,000 documents which you want to send an unlimited number of mails per month to, then you’ll discover that hosting it using Getresponse prices $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses in your database but on how many emails you send per month too. If you are happy to set a limit on the number of emails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service that I can think of that comes from significantly more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your list, it may sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less functional offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing suppliers — especially Mailchimp – offer completely free account for users that have a small number of records (but these don’t offer the entire assortment of features that you get on a paid program ).
As stated before, if you are prepared to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about features? Email Marketing System
Getresponse represents among the more cost-effective ways to host and speak with an email database.
It is also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any competing product that delivers this’all around’ proposition, and it’s what continues to convince us to use it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements can be made to the data capture forms also, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made into the service offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your dollar with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in some situations, substantially so) whilst offering as much, or even more performance as them.
The reductions you get when paying for a couple of decades of support are extremely generous – you’ll be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its own reporting and comprehensive split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its website and supplying deliverability data for individual e-newsletters you send.
It provides an extremely flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters very readily.
It comes with a useful landing page creator – but keep in mind that you have to be on a more expensive strategy to get the fully functional version of this.
You can try all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms supplied are not responsive and you can’t control when and where they’re displayed on your website.
CRM functionality has to be improved considerably before it can be thought of as a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those provided by competing goods.
The pricing arrangement is a bit confusing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial limits the number of subscribers you can send messages into 1000.
The landing page addition doesn’t let you execute A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Email Marketing System