Description of Getresponse Email Marketing Suite
Getresponse is primarily an email Advertising app that allows you to: Email Marketing Suite
Import and host a mailing list and capture data onto it
generate newsletters that can be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it is getting more of an’all-purpose’ marketing solution.
Besides email advertising, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does it provide all the key stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it’s recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down into the key features to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email service and various online tutorials / tools.
Regrettably, the phone support has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer both of these channels – if telephone support is a deal-breaker for you you might wish to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I’ve not had to use it very frequently (a fantastic thing) but once I’ve I have found it for a small mixed bag (less of a good thing). A number of those live chat service I’ve received has been outstanding, and I have not had to wait too long to chat with a broker; the email support .
Some of the feedback I have from our readers will indicate that there do have to be improvements made in terms of the quality of service Getresponse offer. As with a lot of these kinds of businesses, I expect it boils down to that you get daily. Email Marketing Suite
Getresponse provides some very comprehensive analytics and reporting options. You get all the basics of track – open speed, click-through, unsubscribe rates and so on – but also to that there are some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify individuals who did not engage with an e-newsletter that you sent and put them in a section of subscribers which you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers take action in your mails, and period your prospective mailouts according to this information
’email ROI’: by incorporating some tracking code into your post-sales page on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in email advertising.
Per-user info – you can click on one of your readers and see where they signed up from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales monitoring ) however Getresponse’s reporting application is decidedly one of most fully featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided from the box look somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, designs and imagery easily enough with all the controls supplied; and of course there is nothing to prevent you designing your HTML email template and importing the code for this.
Additionally, there are a lot of templates to choose from — around 500 — and they are presented in easy-to-understand categories, therefore it’s generally pretty simple to locate a good starting point for a template and edit it before you’re delighted with the plan.
If you’re really unhappy with the templates offered by Getresponse, there’s also the option of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options aren’t very extensive (just 11 templates are provided – well short of the 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely some improvements which could be made in this region. Email Marketing Suite
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you — you can put them up so that immediately after someone signals up to a mailing list, they get a welcome message in the business; a week after they could receive a discount offer for a number of your products or services; three weeks later they could obtain an invitation to follow you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the example above, and action-based messages can be triggered by user actions or information, for example:
contributors to certain lists
changes connected tastes
completed trades / targets
changes in user information
Recently Getresponse launched a brand new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a certain link etc..
This kind of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create an individual journey which may be customised to the nth degree.
For a fast overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more advanced marketing automation features are only available to the more expensive plans – the’Pro’ program and upward. Email Marketing Suite
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads in the event, rather than simply directing individuals to a (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse offers something quite useful in this regard that most of its competitors don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just create one landing page, which could only be displayed 1,000 times per month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse plan (whereby the machine indicates a sample of your customers different variations of your landing page, computes conversion rates, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they are certainly a useful feature – then it is definitely worth considering among the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an additional $15 a month, but very frustratingly, even though the add-on permits you to display an unlimited amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I’d just go for one of the pricier plans (which I guess is what Getresponse would like you to do!) .
Getresponse was before its rivals for quite a while with its responsive email design performance, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than many similar goods as soon as it comes to displaying a reactive record of your e-newsletter – you just hit on a’mobile preview’ button to get a quick snapshot of what your email looks like on a smartphone (see image right).
Not just this but you can’flip’ the smartphone preview around, so that you can preview what your email looks like when the screen is employed in either portrait or landscape style. Email Marketing Suite
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is the necessity to export information to CSV and straight back into your email marketing tool in order to perform mailouts (or the need to export info from the email marketing tool in your CRM to include leads to it).
When I watched Getresponse recently introducing a new CRM attribute in their plans I had been intrigued – this could possibly eliminate all that info exporting and importing, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you could only use it to carry out quite basic jobs: you could create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline stage.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a specific point on a revenue pipeline depending on the page of your site that they finished a form ;
you can then send them a automated email tailored to that pipeline period a couple of days later;
and dependent on the action they took in regards to that email (clicking on a certain link etc) you can automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It is very smart stuff, and that I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front — there are a few big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a record of the communication from the contact’s history. There’s now no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And strangely, if you click on a contact within a bargain pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you’ve sent to your prospects aren’t displayed. To observe this, you have to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and enter the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the things it can perform on the automation aspect is remarkable. I am hopeful that this feature gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of having your email database along with your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very competitive too compared to based webinar solutions. For example, one of the primary webinar services, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can actually do exactly the same (and a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ program allows you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can also purchase webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key competitors, especially once you consider you could connect it in using a built in CRM tool (more about that in a moment). Email Marketing Suite
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously an important thing to look at when selecting an email marketing tool.
Not all email marketing providers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it on their website:
At GetResponse we’re often asked about the quality of our deliverability rate. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers collectively, nevertheless, we are pleased to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to need to choose the company’s word for this, but assuming it’s accurate, it is a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse really provides you the deliverability rate of every message in your email analytics – this is something I have not encountered on rival products’ metrics. A thumbs up for it.
I do have to pull Getresponse on one thing concerning deliverability however: to guarantee a high deliverability rate, it is advisable to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I’ve not struck any deliverability difficulties using the less costly plans, competing products don’t make you invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you use use one opt-in procedure, the individual signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single opt-in process is that it makes it very easy for users to subscribe to a mailing list; additionally, it generally increases conversion rate and so the amount of subscribers on your list. A dual opt-in process is best for verifying that the folks subscribing to your list are using actual email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. are calculated according to a list containing just email addresses).
The fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds pretty good — but to tell the truth, I think there’s a lot of room for improvement with regard to Getresponse form templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controls are offered by Getresponse to switch forms off or on on specific devices or pages of your site. At the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I connect my Getresponse into some growth-hacking instrument called Sumo (that enables me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d like to and onto the webpages I need ). Email Marketing Suite
Overall, Getresponse is pretty simple to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain functionality a bit tricky at times).
One area I feel that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of articles and transfer them around an e-newsletter, in practice it’s fairly clunky to use and may cause accidental deletion of content, or placement of it in the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will result in a useful instrument – it’s just that the execution of it could be somewhat better.
Also, as described above, the CRM instrument might be better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial which Getresponse provides is completely functional and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is that it limits the number of subscribers you can send to 1000. It would be useful if this could be raised a bit, as it would help prospective users try the tool out in more’real-world’ scenarios.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of them, several additional types of plan to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists transcend 100,000 email addresses: this begins at $1199, with accurate pricing based on prerequisites (if you are interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Email Marketing Suite
Distinctions of Each Strategy
All the Getresponse plans cover the important basics — key characteristics include:
The ability to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
Landing pages – you can simply avail of landing pages that allow split testing and boundless views if you’re on a’Pro’ plan or greater
Webinars – that functionality is not available at all around the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, particularly if you’ve got a fairly high number of email addresses onto your database.
For instance, if you’ve got a mailing list comprising between 9,000 and 10,000 documents that you wish to send an infinite number of mails each month to, then you might discover that hosting it with Getresponse costs $65 per month.
$4 a month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your own database however on how many emails you send per month too. If you’re delighted to set a limit on the amount of emails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially higher than Getresponse’s.
The only well-known service I could think of that comes in significantly cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your list, it may sometimes be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less functional offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing providers — especially Mailchimp – offer free account for users that have a few documents (but these do not supply the full assortment of features that you get on a paid program ).
As mentioned before, if you are prepared to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about attributes? Email Marketing Suite
Getresponse represents among the more cost-effective tactics to host and speak with an email database.
It’s also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any rival product that offers this’all round’ proposition, and it’s what proceeds to convince us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it should be. A lot of improvements can be made to the data capture types also, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the support offering.
All in all though I speed Getresponse very highly – you get considerable bang for your buck with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re pleased to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain cases, significantly so) whilst supplying just as much, or even more performance as them.
The discounts you get when paying for one or two decades of support are very generous – you’ll be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its own reporting and thorough split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its website and providing deliverability statistics for individual e-newsletters that you send.
It provides a very flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters very easily.
It comes with a useful landing page creator – but keep in mind you have to be on a more expensive strategy to get the fully functional version of the.
You are able to try all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The data capture forms provided aren’t responsive and you can’t control when and where they’re displayed on your website.
CRM performance has to be improved substantially before it could be considered a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those supplied by competing products.
The pricing structure is a bit confusing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages into 1000.
The landing page addition doesn’t let you perform A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Email Marketing Suite