Intro Email Marketing Strategy
If I asked you to name an email Marketing tool, what could you say? Email Marketing Strategy
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email advertising has been Dominated by the identical big players for the previous decade. Which means they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I’ll be ripping MailerLite from limb To limb to see if it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Email Marketing Strategy
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your company name, site, Business, address, business size, record size and also the type of content you plan to send.
Then, You Have to confirm your Website (or domain name).
This remains part of the acceptance process, and MailerLite will Simply ask which email is related to that domain in order that they can email you a confirmation link.
As Soon as You’ve completed these Measures, you ought to wait it out.
The MailerLite staff will review your application, assess your Site, and determine whether you are a good fit for their services.
(Quite simply, they are making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to make campaigns and play with the features, but you won’t be able to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these steps aren’t perfect for getting started, it Does help stop malicious users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We will get to automations shortly, don’t worry.)
But if it’s a new blog post, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split campaign: Multiple email Variations, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, with the option of altering the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends fresh content to readers using your website’s RSS feed.
Apart from a few additional choices, the Majority of these will follow The exact same step-by-step process of a standard campaign.
So let us walk you through it.
As Soon as You click to create your campaign, you’ll be asked to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of their pre-designed email templates — which will move you into the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is somewhat on the low side, but the layouts are super modern.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will choose the first template from the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add different Types of articles to your email, including videos, product columns, and social connections.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ choices where you can choose your groups or segments.
The advanced tab also allows one To build segment-like rules , in the event your targeting is not quite right.
Finally, right before sending, then you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that is instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Email Marketing Strategy
Handling Your Clients
Possessing granular control over your readers is arguably one of The most important aspects of any email marketing program today.
Because highly personalized campaigns are necessary if You are searching to increase opens, clicks, and, most importantly, your own conversions.
And while most providers allow you to”label” readers in order To target them effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a section only when they meet the Specified principles, and are automatically added or eliminated so.
Here’s what establishing a rule looks like:
Notice the way you can also combine Rules, as well as an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and despite the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Unlike Segments, Groups are upgraded manually or through an Automation principle — which we will get into in a moment — and they don’t have any value aside from what you call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to bulge multiple subscribers together based on a common denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the added flexibility. In any case, they are discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their particular fields, such as title, company, and nation.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers along with Your custom field information in separate columns… or can simply add these fields to a types which will only apply to future readers.
Here’s a screenshot of a test field I made and added to a form:
I won’t go too much into the form Stuff here because I have an entire section on this below, but this is the approach I’d recommend if you wanted to use this attribute.
Again, once you’ve collected your custom field data from new Subscribers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I’m barely scraping the surface Of what is possible with custom fields, but it’s important to know this is a feature you may use.
Overall, it’s reasonable to state MailerLite has their subscriber Direction and personalization features on point. Email Marketing Strategy
If you’re not impressed by what you’ve seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it does offer a great base to work from if, for example most people, you do not have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, though They ultimately do the same task; collect an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual site builders, and it is better than a few dedicated solutions *Infection * WPBakery.
Along with the basic building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Decent set of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover .
Let us start with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your site to show it on specific pages.
Despite starting off super basic, the form designer allows you To personalize everything from the form style, fields, background, title, enter fields and, of course, the button.
Form text can also be edited directly, which gives you a Opportunity To visualize your backup in real-time.
It would have been nice to have Some templates here, but as you know, there is more to some form than simply its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form functions, including adding extra fields and establishing a custom success page.
(There is even a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, That can replace the embedded form also prevents users from redirecting.
Last but certainly not least, you Can assess how your form screens on cellular by switching the toggle to responsive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to test, nevertheless.
So that is an Summary of the Embedded form but as I said before, you may also create popup forms in MailerLite.
While the Vast Majority of this installation Procedure is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a fantastic foundation to work from and the editor is just as simple to use for this form kind.
Clicking the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types Now around:
Considering paid tools such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup types.
And, like before, you can play with the styling options to get it Matched up with your own branding.
Finally, you can Select the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have .
That is really where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation analytics, and form signups.
Clicking into any campaign will Give you specific reporting for that campaign.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the average user…
…but if you really want To dig into the numbers, it is possible to click into different areas of this report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see your readers interacted to another.
Reports for automations are Accessible under the’Automations’ tab, although I found to be less enlightening than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and most will get the available data more than sufficient to fulfill their demands.
What is email marketing with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you have used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something that certainly can not be said for every email advertising software.
After setting your trigger, you can begin adding measures to your workflow.
These steps can be anything from sending an email, adding a Delay, a conditional split, or an act, like transferring a subscriber or updating their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed when they do not open my email within seven days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite should have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional components. (Split, Go To, Goal, etc.)
For Instance, there’s now no automation for moving Subscribers directly into another automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into various classes that trigger new automation workflows. It is just much less effective…. yet.
Another matter of efficiency here is when generating new mails In the automation workflow builder.
After having an email block to The workflow, you’ll be asked to add your subject line which appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve established your email, clicking on the ‘Done editing’ button will guide you straight back to the automations workflow instead of the usual sending alternatives.
Finally, your email address will be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation cube, which means you can find an concept of what it contains at a glimpse.
While this procedure may seem like A grind on paper, it’s really much quicker than what I’m used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, so you’ll probably find that this downgrade in performance.
It’s fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there is one type of automation You won’t find in MailerLite, and that I think it’s important to highlight.
The ability to trigger an automation (or measure ) based on how Readers interact with all the pages on your site.
This Sort of behavioral targeting just is not accessible MailerLite at this time, so if it’s something you use or intend to use, you may want to skip this one. Email Marketing Strategy
The cost of MailerLite is one of those tools largest Selling points, and let us face it, we all love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding on your emails using this program, it is still an amazing option for anyone starting out.
And what about the premium programs?
It turns out, at approximately half of the Cost of the competition on average, MailerLite is by far one of the cheapest options on the market. Additionally, if you are ready to pay annually, you can also get an even better discount.
In fact, I haven’t been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is among those few advertising tools to disrupt The (very crowded) sector in recent years, and that’s no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you From the remarks. Email Marketing Strategy