Description of Getresponse Email Marketing Strategy
Getresponse is primarily an email Advertising program Which Allows you to: Email Marketing Strategy
Import and host a mailing list and also capture data onto it
create newsletters that could be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it is getting more of an’all-in-one’ marketing alternative.
Besides email advertising, it now also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does this provide all of the crucial stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down to the crucial qualities to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email service and assorted online tutorials / resources.
Regrettably, the phone support has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer both of these stations – if telephone support is a deal-breaker for you you may want to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I’ve not had to use it very often (a fantastic thing) but once I’ve I have discovered it to be a small mixed bag (less of a good thing). A number of the live chat service I’ve received was excellent, and I have not had to wait too long to chat with an agent; the email support less so.
Some of the comments I have from our readers does indicate that there do need to be improvements made in terms of the caliber of service Getresponse offer. Much like a lot of these kinds of businesses, I expect it often boils down to who you get on the day. Email Marketing Strategy
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot people who did not engage with an e-newsletter you shipped and put them in a segment of readers which you may then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action on your mails, and period your prospective mailouts according to this info
’email ROI’: by incorporating some monitoring code to your post-sales webpage on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user info – you can click one of your readers and see in which they signed from, where they are located and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most fully featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided from the box seem somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough with all the controls supplied; and naturally there is nothing to prevent you simply designing your HTML email template and importing the code for this.
Furthermore, you will find a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, therefore it is generally pretty straightforward to locate a good beginning point for a template and then edit it until you’re happy with the plan.
If you are really unhappy with the templates offered by Getresponse, there is also the choice of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options aren’t very extensive (only 11 templates are provided – well short of the 700+ available for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements which could be made in this region. Email Marketing Strategy
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you personally — you can put them up so that instantly after somebody signs up to your mailing list, they receive a welcome message in your company; a week after they can receive a discount offer for some of your products or services; 3 months later they could obtain an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles like the example above, and also action-based messages may be triggered by user actions or information, for example:
contributors to certain lists
changes in contact tastes
completed trades / goals
changes in user information
Lately Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a certain link etc..
This type of performance goes far beyond what’s traditionally been available from autoresponders, and lets you create a user journey that can be customised to the nth degree.
To get a quick overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available to the pricier programs – the’Guru’ program and up. Email Marketing Strategy
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads in the event, instead of simply directing people to some (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse provides something quite useful in this regard that the majority of its rivals don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which could simply be displayed 1,000 times per month.
Also, and above all, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the machine shows a sample of your customers different versions of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they’re certainly a helpful attribute – then it is definitely worth considering among the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an additional $15 per month, but quite frustratingly, although the add-on allows you to show an infinite number of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the more expensive plans (which I guess is exactly what Getresponse would like one to do!) .
Getresponse was before its competitors for quite some time with its responsive email design performance, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’mobile preview’ button for a quick snapshot of your email resembles on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone trailer around, so that you may preview what your email looks like when the display is employed in either portrait or landscape mode. Email Marketing Strategy
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is that the need to export data to CSV and back to your email marketing instrument as a way to perform mailouts (or the necessity to export info from your email marketing tool into your CRM to include leads to it).
When I saw Getresponse recently introducing a brand new CRM attribute in their plans I had been intrigued – this could potentially eliminate all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it in order to perform quite basic tasks: you could create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline stage.
An example of how to use this operation is as follows:
It is possible to add a contact to a specific point on a sales pipeline based on the page of your site they finished a form on;
you can then send a automated email tailored to that pipeline period a couple of days later;
and dependent on the actions they took with regard to this email (clicking on a certain link ) you could automatically move them on another phase of the pipeline and invite invite them into a webinar.
It is very clever stuff, and that I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front there are some big things missing from Getresponse’s CRM feature collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a record of the communication from the contact’s history. There’s currently no way of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And oddly, when you click on a contact within a bargain pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you’ve sent to your leads are not displayed. To see this, you have to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing this doesn’t exhibit their history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to put in a bargain right to a pipeline and enter the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the things it can do on the automation aspect is impressive. I am optimistic that this feature gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the notion of getting your email database along with your webinar tool under the exact same roof is extremely appealing.
The pricing is also very aggressive also compared to based webinar solutions. For example, among the leading webinar services, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program permits you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might also purchase webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you will need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key competitors, especially when you consider that you can link it in with a built-in CRM tool (more about that in a minute ). Email Marketing Strategy
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously an important thing to check at when choosing an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it on their own website:
At GetResponse we’re often asked about the quality of our deliverability rate. Because deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients collectively, however, we are pleased to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to have to choose the organization’s term for this, but assuming it is true, it’s a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of every message in your email analytics – this is something I have not struck on rival goods’ metrics. A thumbs up for it.
I do have to pull Getresponse on one thing concerning deliverability nevertheless: to ensure a high deliverability rate, it’s a good idea to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I’ve not encountered any deliverability problems using the less costly plans, competing products do not make you invest in a more expensive strategy to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you utilize one opt-in procedure, the person registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of one sampling procedure is that it makes it very easy for users to subscribe to a mailing list; it also generally increases conversion speed and therefore the number of subscribers on your list. A dual opt-in procedure is better for verifying the people subscribing to a record are using real email addresses and leads to cleaner information and more accurate stats (because receptive rates etc. are calculated according to a list containing just email addresses).
Now, the fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds pretty good — but to tell the truth, I think there’s a great deal of room for advancement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Furthermore, no controls are provided by Getresponse to change forms on or off on specific devices or pages of your website. At the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I link my Getresponse into some growth-hacking instrument called Sumo (that allows me to change pop-ups off for mobile users, as well as display forms exactly as I’d like to and onto the pages I need ). Email Marketing Strategy
Overall, Getresponse is really straightforward to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain functionality a bit tricky at times).
One place I feel that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of articles and transfer them about an e-newsletter, in practice it’s fairly user friendly to use and can lead to accidental deletion of content, or placement of it in the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it does make for a helpful tool – it’s only that the implementation of it might be rather better.
Additionally, as explained above, the CRM tool could be far better from a usability point of view — adding contacts to deals can be difficult.
The 30-day free trial that Getresponse provides is completely operational and the free trial is not contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is the fact that it restricts the amount of subscribers you can send to 1000. It would be useful if this could be raised a bit, as it might help potential users try out the tool in more’real-world’ situations.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of them, several additional types of plan to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers whose lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing based on prerequisites (if you are interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Email Marketing Strategy
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant basics — key characteristics include:
The ability to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
Landing pages – you can simply avail of all landing pages that allow split testing and unlimited views if you’re on a’Guru’ plan or greater
Webinars – this functionality is not accessible whatsoever around the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly if you’ve got a reasonably high number of email addresses onto your own database.
For example, if you have a mailing list comprising between 9,000 and 10,000 records which you wish to send an infinite number of mails each month to, you’ll discover that hosting it with Getresponse costs $65 per month.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your database however on how many emails you send a month too. If you’re delighted to set a limit on the amount of emails delivered via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The sole well-known service I can think of that comes in considerably more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your listing, it might sometimes be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less operational offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing providers — notably Mailchimp – offer free account for users that have a few records (but these don’t offer the entire range of features that you get on a paid plan).
As mentioned before, if you’re prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about features? Email Marketing Strategy
Getresponse represents among the more cost-effective tactics to host and speak with an email .
It is also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any competing product that delivers this’all around’ proposal, and it is what continues to convince us to utilize it for Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and less responsive than it should be. A lot of improvements can be made into the data capture forms too, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the service offering.
Overall though I rate Getresponse very highly – you receive considerable bang for your buck with this item.
Listed below are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re pleased to use an’Email’ plan, Getresponse is cheaper than many of its key competitors (in certain cases, substantially so) whilst offering just as much, or even more performance as them.
The discounts you get when paying for one or two decades of support are extremely generous – you will be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its reporting and comprehensive split testing features are strong.
Getresponse is clear about deliverability rates, publishing characters on its own site and supplying deliverability statistics for person e-newsletters that you send.
It provides an extremely flexible approach to data segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters very readily.
It comes with a helpful landing page creator – but bear in mind you have to be on a more expensive strategy to get the fully functional version of this.
You are able to try all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms supplied aren’t responsive and you can’t control when and in which they are displayed on your site.
CRM performance has to be improved considerably before it can be considered a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a bit perplexing, with users having to cover something of a superior to access the landing page creator tool.
The free trial limits the number of readers you can send messages into 1000.
The landing page add-on does not let you perform A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Email Marketing Strategy