Introduction Email Marketing Strategist Job Description
If I asked you to name an email Marketing tool, what could you say? Email Marketing Strategist Job Description
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email advertising continues to be Dominated by the same big players for the previous decade. Which means that they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I’ll be tearing MailerLite from limb To limb to see if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring Email Marketing Strategist Job Description
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information such as your organization name, website, Business, address, company size, record size and also the type of material you plan to send.
Then, You Have to verify your Site (or domain name).
This remains part of this acceptance process, and MailerLite will Simply inquire which email is associated to this domain so they can email you a verification link.
As Soon as You’ve completed those Steps, you’ll need to wait it out.
The MailerLite staff will review your application, check your Website, and ascertain whether you’re a fantastic fit for their service.
(Quite simply, they’re making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to create campaigns and play with the attributes, but you won’t have the ability to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these measures aren’t perfect for getting started, it Does help stop malicious users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to handle The majority of your email advertising.
(We’ll get to automations soon, don’t worry.)
But whether it is a new blog post, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, with the option of altering the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends new content to readers using your website’s RSS feed.
Aside from a few additional choices, the Majority of these will follow Exactly the same step-by-step process of a normal effort.
So let us walk you through it.
As Soon as You click to create your effort, you’ll be asked to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from among the pre-designed email templates — which will move you into the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, however, the designs are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will choose the first template from the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to include distinct Types of articles to your email, such as videos, merchandise columns, and societal links.
After making your adjustments, just click’Done Editing’ and you’ll Be taken to the recipients’ options where you can choose your classes or sections.
The advanced tab also allows you To build segment-like rules , in the event your targeting is not quite right.
Finally, right before sending, then you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, if that is instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Email Marketing Strategist Job Description
Managing Your Subscribers
Possessing granular control over your readers is arguably one of The most important facets of any email marketing software now.
Because highly personalized campaigns are necessary if You are searching to increase opens, clicks, and, above all, your conversions.
And while most providers Permit You to”label” subscribers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a segment only when they meet the Specified principles, and are automatically added or eliminated accordingly.
Here’s what setting up a rule looks like:
Notice how you can also combine Principles, as well as an alternate rule if the first does not exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Contrary to Segments, Groups are upgraded manually or via an Automation rule — which we’ll get into in a moment — and they have no value aside from what you actually call them.
As you Begin to use this platform, you’ll begin to understand At which Segments and Groups are generally used, however, MailerLite offers a hand in case you’re uncertain:
Basically, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to lump multiple subscribers collectively according to a common denominator.
Somewhat confusing, I’ll admit… but I believe it’s a fair trade-off For the added flexibility. In any case, they’re discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their particular areas, such as title, company, and country.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers together with Your custom field data in separate columns… or may simply add these fields to a types which will only apply to prospective readers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much into the form Things here since I have a whole section on that below, but this is the approach I’d recommend if you wished to use this feature.
Again, once you’ve gathered your custom field information from fresh Readers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I am barely scraping the surface Of what is possible with custom fields, but it’s important that you know this is a feature you can use.
Overall, it is reasonable to say MailerLite has their subscriber Direction and personalization features on stage. Email Marketing Strategist Job Description
If you’re not impressed with what you have seen so far, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it will offer a fantastic base to work from if, for example the majority people, you do not have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the identical job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual page builders, and it is better than a few dedicated solutions *Infection * WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Adequate set of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover .
Let’s start with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your site to show it on particular pages.
Despite starting off super basic, the form designer allows you To customize everything in the kind style, fields, background, title, input fields and, clearly, the button.
Form text may also be edited directly, which gives you a chance To envision your own backup in real-time.
It would have been nice to have Some templates, but as you know, there is more to a form than simply its physical appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form works, including adding extra fields and setting a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, Which can replace the embedded form also prevents users .
Last but certainly not least, you Can assess how your form screens on mobile by switching the toggle to reactive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to test, nevertheless.
So that is an overview of this Embedded form but like I said before, you may also create popup forms in MailerLite.
While the majority of the setup process is identical, you will find Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a good base to work from and the editor is at least as easy to use for this form type.
Clicking on the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types Now around:
Contemplating paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup forms.
And, like before, you can perform the styling options to get it Matched with your branding.
Last, you can Select the near Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have .
This is where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation stats, and form signups.
Clicking into any effort will Give you special coverage for that campaign.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, you can click into different areas of the report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so You can see exactly how your readers interacted to one another.
Reports for automations are Available under the’Automations’ tab, though I found these to be less insightful than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and many will find the available data more than sufficient to meet their demands.
What’s email advertising without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you have ever used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something that certainly can not be said for every email advertising software.
After establishing your trigger, you can Start adding steps to your workflow.
These measures could be anything from sending an email, including a Delay, a conditional split, or an action, such as moving a contributor or upgrading their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed when they do not open my email within 7 days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional components. (Split, Visit, Goal, etc.. )
For Instance, there’s currently no automation for moving Readers directly into another automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into various classes that activate new automation workflows. It is just not as efficient…. yet.
Another matter of efficacy here is when generating new emails From the automation workflow builder.
After adding an email block to The workflow, you will be asked to put in your topic line that then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve established your email, clicking on the ‘Done editing’ button will direct you back into the automations workflow instead of the usual sending alternatives.
Finally, your email will probably be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation cube, so you can find an concept about what it contains at a glance.
While this process may seem like A grind on paper, it is really much faster than what I’m utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, you will likely find that this downgrade in performance.
It is quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there’s one type of automation You will not find in MailerLite, also that I think that it’s important to highlight.
The ability to activate an automation (or measure ) based on how Subscribers interact with all the pages on your website.
This kind of behavioral targeting just isn’t available in MailerLite right now, so if it’s something you use or plan to utilize, you might want to skip this one. Email Marketing Strategist Job Description
The Price of MailerLite is undoubtedly among those tools largest Selling things, and let’s face it, most of us love a good deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding on your mails using this program, it’s still an wonderful option for anyone starting out.
And what about the top plans?
It ends up, at approximately half of the Price of this competition generally, MailerLite is by far one of the least expensive options available on the market. Plus, if you’re ready to pay yearly, you can also get an even better discount.
In fact, I haven’t been able to find anything that does the Exact Same job, cheaper.
MailerLite is one of those few marketing tools The (very crowded) sector in the last couple of decades, which is no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you From the remarks. Email Marketing Strategist Job Description