Intro Email Marketing Statistics
If I asked you to name an email Marketing tool, what could you say? Email Marketing Statistics
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email advertising has been Dominated by the same big players for the previous decade. Which means they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I will be tearing MailerLite from limb To limb to see if it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Email Marketing Statistics
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your organization name, site, Industry, address, business size, list size and also the kind of material you plan to send.
Then, You Have to confirm your Website (or domain ).
This is still part of the acceptance process, and MailerLite will Simply inquire which email is associated to that domain so they can email you a confirmation link.
As Soon as You’ve completed those Measures, you’ll need to wait it out.
The MailerLite team will review your application, assess your Site, and ascertain whether you are a good fit for their services.
(In other words, they’re making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to create campaigns and play with the attributes, but you won’t be able to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these measures aren’t ideal for getting started, it Does help prevent unscrupulous users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with The majority of your email marketing.
(We will get to automations soon, don’t worry.)
But if it is a new blog article, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, together with the choice of altering the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Aside from a few added choices, most of these will follow Exactly the exact same step-by-step process of a standard effort.
So let’s walk you through it.
Once you click on to create your campaign, you’ll be asked to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from one of the pre-designed email templates — which will move you into the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will select the first template from the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add different Kinds of articles to your email, such as videos, merchandise columns, and societal connections.
After making your changes, just click’Done Editing’ and you will Be taken to the recipients’ options where you are able to choose your classes or sections.
The advanced tab also allows one To develop segment-like rules , in the event your targeting isn’t quite right.
Finally, before sending, then you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that is instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Email Marketing Statistics
Handling Your Subscribers
Possessing granular control over your subscribers is arguably one of The most important aspects of any email marketing software today.
Because highly personalized efforts are necessary if You are looking to increase clicks, opens, and, most importantly, your conversions.
And while many providers allow you to”tag” readers in order To target them more effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a section only when they fulfill the Specified principles, and are automatically inserted or eliminated so.
Here is what establishing a rule looks like:
Notice the way you can also blend Principles, in addition to an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are updated manually or via an Automation rule — which we’ll get to in a minute — and they don’t have any value aside from what you actually call them.
As you start to use this platform, you’ll Start to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to bulge multiple contributors together based on a common denominator.
Somewhat confusing, I’ll admit… but I believe it’s a fair trade-off For the additional flexibility. In any case, they are optional.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their own areas, such as name, company, and nation.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers together with Your custom field information in separate columns… or may simply add these fields to your forms which will only apply to future readers.
Here’s a screenshot of a test area I made and added to a form:
I will not go too much into the form Stuff here because I have a whole section on that below, but this is the strategy I’d recommend if you wished to use this feature.
Again, as Soon as You’ve collected your custom field data from new Readers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I am barely scratching the surface Of what’s possible with custom fields, but it’s important to know that this is a feature you can use.
Overall, it’s fair to state MailerLite has their contributor Direction and personalization features on point. Email Marketing Statistics
If you’re not impressed by what you’ve seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it does offer a great foundation to work from if, for example the majority people, you don’t have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, though They all finally do the identical job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than a few dedicated solutions *Infection * WPBakery.
Along with the fundamental building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Adequate pair of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a lot to cover .
Let’s begin with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your website to show it on specific pages.
Despite starting off super fundamental, the form designer lets you To customize everything in the form style, fields, background, title, enter fields and, of course, the button.
Form text can also be edited directly, which gives you a Opportunity To envision your own copy in real time.
It would have been nice to have Some templates here, but as you know, there is more to some form than simply its physical appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form functions, such as adding additional fields and establishing a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, That can replace the embedded form also prevents users .
Last but certainly not least, you Can assess how your form screens on mobile by switching the toggle to reactive mode.
You won’t Have the Ability to make any layout changes , but it makes Sense to check, nevertheless.
So that is an overview of the Embedded form but like I said before, you may also create popup forms in MailerLite.
While the Vast Majority of the installation process is identical, there are Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a good foundation to work from and the editor is at least as simple to use for this form kind.
Clicking the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types Now around:
Contemplating paid tools like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup forms.
And, like before, you can perform the styling options to get it Matched with your own branding.
Finally, you can Select the near Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is really where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation analytics, and kind signups.
Clicking into any effort will Give you special coverage for that effort.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report to get a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also displays a click map, so It’s possible to see your readers interacted to one another.
Reports for automations are also Available under the’Automations’ tab, even though I found these to be less insightful than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will find the available data more than sufficient to meet their needs.
What’s email marketing with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you have used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something that certainly can not be said for each and every email advertising program.
After establishing your trigger, you can Start adding measures to your workflow.
These measures can be anything from sending an email, adding a Delay, a bubble break, or an action, like moving a subscriber or updating their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed if they do not open my email within seven days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional elements. (Split, Go To, Goal, etc.)
For example, there’s currently no automation for transferring Subscribers directly into another automation.
That being said, most of these activities can still be achieved by moving Subscribers into various classes that trigger new automation workflows. It is just not as effective…. yet.
Another matter of efficacy here is when generating new emails From the automation workflow builder.
After having an email block to The workflow, you will be asked to add your subject line that appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve established your email, clicking the ‘Done editing’ button will guide you straight back into the automations workflow rather than the usual sending options.
Ultimately, your email will be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation block, which means it’s possible to get an idea about what it contains at a glimpse.
While this procedure may seem like A grind on paper, it’s really much quicker than what I am utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, so you will likely find this a downgrade in functionality.
It’s fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there is 1 type of automation You will not find in MailerLite, and I think it’s very important to highlight.
The ability to trigger an automation (or step) based on the way Readers interact with all the webpages on your website.
This Sort of behavioral targeting only isn’t available in MailerLite right now, so if it’s something you use or plan to use, you might want to skip this one. Email Marketing Statistics
The cost of MailerLite is one of the tools largest Selling things, and let us face it, most of us love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding in your mails using this program, it is still an amazing alternative for anyone starting out.
And what about the premium plans?
It ends up, at around half the Cost of this competition on average, MailerLite is undoubtedly among the cheapest options available on the industry. Additionally, if you are ready to pay annually, you can also get an even better discount.
In Reality, I haven’t been able to locate anything that does exactly the same job, cheaper.
MailerLite is among the very few advertising tools to interrupt The (very crowded) industry in recent decades, which is no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you From the remarks. Email Marketing Statistics