Description of Getresponse Email Marketing Statistics
Getresponse is primarily an email Advertising app that allows you to: Email Marketing Statistics
Import and host a mailing list and capture data on it
generate newsletters which can be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing alternative.
Besides email advertising, it also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does this provide all the crucial stuff you’d expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down into the crucial qualities to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email support and various online tutorials / resources.
Regrettably, the phone service has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be fair, many similar e-marketing platform providers only offer these two stations – if phone service is a deal-breaker for you you might wish to consider Aweber, which still provides it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I have not had to use it quite often (a fantastic thing) but when I have I have found it for a bit of a mixed bag (less of a fantastic thing). A number of those live chat support I have received was excellent, and I have not needed to wait too much time to talk to an agent; the email support less so.
Some of the feedback I have from our readers does suggest that there do need to be improvements made concerning the caliber of service Getresponse offer. Much like a lot of these kinds of companies, I expect it often boils down to who you get on the day. Email Marketing Statistics
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so on – but in addition to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot individuals who did not engage with an e-newsletter that you sent and put them in a segment of readers which you can then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers do it in your emails, and period your prospective mailouts according to this info
’email ROI’: by adding some monitoring code into your post-sales webpage on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user information – you can click one of your readers and see where they signed up from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales tracking) but Getresponse’s reporting application is decidedly one of most fully featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates provided from the box seem a bit dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and vision easily enough with all the controls provided; and of course there’s nothing to stop you simply designing your own HTML email template and minding the code for it.
Additionally, you will find a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, therefore it is generally pretty straightforward to locate a good starting point for a template and edit it until you’re happy with the plan.
If you’re really unhappy with the templates offered by Getresponse, there’s also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options aren’t very extensive (just 11 templates are provided – well short of their 700+ available for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think there are definitely some improvements that could be created in this area. Email Marketing Statistics
Autoresponders are e-newsletters which are sent to your readers at intervals depending on you — you can set them up so that instantly after someone signals up to a mailing list, they receive a welcome message from the company; a week later they could receive a discount offer for some of your products or services; 3 weeks after they could receive an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the example above, and action-based messages can be triggered by user actions or information, for example:
subscriptions to certain lists
changes in contact tastes
finished trades / targets
changes in user information
Lately Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a specific link etc..
This kind of performance goes far beyond what’s traditionally been available from autoresponders, and lets you make a user journey that may be customised to the nth degree.
To get a fast overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more innovative marketing automation features are only available on the more expensive programs – the’Pro’ program and upward. Email Marketing Statistics
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads in the event, instead of simply directing individuals to some (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse offers something very beneficial in this regard that the majority of its competitors do not: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, which could simply be displayed 1,000 times a month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse plan (where the system shows a sample of your users different variations of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they are certainly a helpful attribute – then it is definitely worth considering among the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an additional $15 per month, however quite frustratingly, even though the add-on permits you to display an infinite amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the pricier plans (which I suppose is what Getresponse would like you to do) .
Getresponse was ahead of its competitors for quite a while using its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’cellphone preview’ button to get an instant snapshot of what your email resembles on a smartphone (see image right).
Not just this but you can’flip’ the smartphone preview around, so that you can preview what your own email looks like when the screen is employed in either portrait or landscape style. Email Marketing Statistics
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is the need to export information to CSV and back into your email marketing instrument as a way to do mailouts (or the need to export info from your email marketing tool into your CRM to add prospects to it).
When I saw Getresponse lately introducing a new CRM feature into their plans I had been intrigued – that could possibly do away with all that info exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it to perform rather basic tasks: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline phase.
An example of how to use this functionality is as follows:
It is possible to add a contact to a particular point on a revenue pipeline depending on the page of your website they finished a form ;
you can then send a automated email tailored to that pipeline period a few days later;
and dependent on the action they took with regard to this email (clicking on a particular link etc) you could automatically move them on another phase of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all good news on the CRM front there are a few big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a list of this communication from the contact’s history. There is currently no method of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And strangely, when you click on a contact in a bargain pipeline, you can’t see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications that you’ve sent to your prospects aren’t displayed. To see this, you need to go from the CRM part of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent also: Unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a bargain right to a pipeline and then input the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the things it can do on the automation aspect is remarkable. I’m hopeful that this attribute gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the idea of having your email database and your webinar tool under precisely the same roof is very attractive.
The pricing is also very competitive also compared to based webinar solutions. For example, among the primary webinar services, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might also purchase webinars performance as a add on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key rivals, especially when you believe you could link it in using a built-in CRM tool (more on this in a minute ). Email Marketing Statistics
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always a very important point to check at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it in their site:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers jointly, however, we’re pleased to say our general deliverability rate currently stands at 99%.
Obviously you’re going to need to take the organization’s term for this, but supposing it’s accurate, it’s a good rate and inspires confidence that the vast majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of each message in your email analytics – this is something that I have not encountered on competing goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse on one thing concerning deliverability however: to ensure a high deliverability rate, it is advisable to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I have not struck any deliverability problems utilizing the less costly plans, competing goods don’t force you to invest in a more expensive plan to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in procedure, the person signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one opt-in process is that it makes it very easy for users to sign up for your mailing list; it also generally increases conversion speed and so the number of subscribers on your record. A double opt-in process is better for verifying that the people subscribing to a record are using real email addresses and leads to cleaner information and more precise stats (because open rates etc. are calculated according to a list containing only email addresses).
The good news here is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds pretty fine — but to tell the truth, I think there’s a great deal of room for advancement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Furthermore, no controllers are provided by Getresponse to change forms off or on on particular devices or pages of your site. In the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I connect my Getresponse to some growth-hacking instrument called Sumo (this allows me to change pop-ups off for cellular users, as well as display forms precisely as I’d like to and onto the pages I want). Email Marketing Statistics
Overall, Getresponse is really simple to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain functionality just a bit tricky at times).
1 area I feel that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of articles and move them about an e-newsletter, in practice it is fairly user friendly to use and may cause accidental deletion of material, or positioning of it in the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does make for a useful instrument – it’s only that the execution of it could be rather better.
Also, as described above, the CRM instrument might be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is fully operational and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a product that I do not use” scenario.
The only down side to this free trial is that it restricts the amount of readers it is possible to send to 1000. It would be good if this could be increased a bit, as it might help potential users try the tool out in more’real world’ situations.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional types of strategy to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users whose lists exceed 100,000 email addresses: that starts at $1199, with exact pricing depending on prerequisites (if you’re interested in the”Enterprise” program, you will want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than many competing platforms. Email Marketing Statistics
Distinctions of Every Plan
Each of the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ plans up
landing pages – you can simply avail of all landing pages which enable split testing and unlimited views if you are on a’Pro’ program or greater
Webinars – this functionality is not available at all around the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a fairly high number of email addresses onto your own database.
For instance, in case you have a mailing list comprising between 9,000 and 10,000 records which you want to send an infinite number of emails each month to, then you might find that hosting it with Getresponse prices $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your database however on how many emails you send a month too. If you are happy to limit the amount of emails delivered via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The sole well-known service I can think of that comes in considerably more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your list, it might sometimes be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less functional offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing providers — notably Mailchimp – provide completely free account for users that have a few records (but these don’t supply the entire assortment of features that you get on a paid plan).
As mentioned earlier, if you are ready to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. But what about features? Email Marketing Statistics
Getresponse represents among the more cost-effective tactics to host and communicate using an email .
It is also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any rival product that offers this’all round’ proposition, and it is what continues to persuade us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements could be made into the data capture forms too, particularly for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made to the support offering.
All in all though I speed Getresponse very highly – you get considerable bang for your buck with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in some situations, significantly so) whilst offering just as much, or even more functionality as them.
The reductions you receive when paying upfront for a couple of years of support are very generous – you will be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its site and providing deliverability statistics for individual e-newsletters that you send.
It provides an extremely flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters really easily.
It includes a useful landing page founder – but keep in mind you need to be on a more expensive plan to get the fully functional version of the.
You can test out all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can’t control when and in which they’re displayed on your site.
CRM performance needs to be improved substantially before it could be thought of as a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those supplied by competing products.
The pricing arrangement is a little confusing, with users having to pay something of a superior to get the landing page creator tool.
The free trial restricts the number of subscribers you can send messages into 1000.
The landing page addition does not let you execute A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Email Marketing Statistics